Brand page · Food Items · Australia
IGA Supermarkets: 779k visits a month, 233 active Meta ads, Gravity score 694.
IGA Supermarkets — IGA Supermarkets is an Australian grocery retail network consisting of independently owned supermarkets that focus on supporting local communities and offering everyday value pricing. In September 2026 iga.com.au drew an estimated 779k visits, down 8% on the month before. It ranks #4 of 3,754 Food Items brands in Australia.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Food Items brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
IGA Supermarkets is an Australian grocery retail network consisting of independently owned supermarkets that focus on supporting local communities and offering everyday value pricing.
01 · Traffic
How much traffic IGA Supermarkets gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IGA Supermarkets drew an estimated 779k visits in September 2026, down 8% on the month before and up 1% over three months.
- Worldwide#17,596of 4.5m sites · Top 1%
- In Australia#327of 105k sites · Top 1%
- Food Items, worldwide#395of 260,714 brands · Top 1%
- Food Items, Australia#4of 3,754 brands · Top 1%
779k
estimated visits in September
1 mo ▼ −7.9%4 mo ▲ +0.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IGA Supermarkets.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IGA Supermarkets holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Gourmet Grocery Store Grocery Store Supermarket Grocery Delivery Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IGA Supermarkets sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read IGA Supermarkets's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places IGA Supermarkets in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What IGA Supermarkets is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IGA Supermarkets runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
Can't Believable Prices now at IGA!IGA13 Oct 2026video
Can't Believable Prices now at IGA!IGA12 Oct 2026video
IGA is proud to be a major partner of the Special Olympics Australia National Games, kicking off on 19 October. 🏅 For 34 years, we've proudIGA12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad4 Aug 2026Metcash Trading Limitedverified
Image ad26 Jul 2026Metcash Trading Limitedverified
Image ad21 Jun 2026Metcash Trading Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about IGA Supermarkets.
The creators who tag @igaaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @igaaustralia on Instagram, led by Mouths of Mums (28.4k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMouths of Mums@mouths_of_mums · 🇦🇺 AU | Parenting family Creator | 28.4k | 0.1% | 9 | Tagged @igaaustralia |
06 · Competitors according to Gravity
Who IGA Supermarkets competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IGA Supermarkets among Food Items brands in Australia. The closest is igashop.com.au, then SHOP 'n SAVE, topsmarkets.com, Brookshire's, Schnucks, CTown Supermarkets.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| igashop.com.auigashop.com.au | |||||||
| SHOP 'n SAVEshopnsavefood.com | |||||||
| topsmarkets.comtopsmarkets.com | |||||||
| Brookshire'sbrookshires.com | |||||||
| Schnucksschnucks.com | |||||||
| CTown Supermarketsctownsupermarkets.com |
07 · Company
The company behind IGA Supermarkets.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IGA Supermarkets is a company based in Australia. It employs about 5,521 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,521 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- iga.com.au · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IGA Supermarkets
What people ask Google about IGA Supermarkets.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IGA Supermarkets legit?
According to Gravity by Benchr, IGA Supermarkets is a brand based in Australia: it sells on a Woocommerce store, it employs 5,521 people on LinkedIn, it has 53,616 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does IGA Supermarkets sell?
IGA Supermarkets is an Australian grocery retail network consisting of independently owned supermarkets that focus on supporting local communities and offering everyday value pricing. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does IGA Supermarkets have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: IGA Supermarkets advertises on Facebook and Instagram and on Google, where its offers often run. Check iga.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy IGA Supermarkets?
IGA Supermarkets sells on its own website, iga.com.au, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind IGA Supermarkets?
Gravity by Benchr records a company based in Australia, with 5,521 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is IGA Supermarkets doing well?
Yes. Gravity by Benchr estimates about 779,000 visits to iga.com.au in September 2026, down 8% in a month and up 1% over three months. IGA Supermarkets ranks #4 of 3,754 Food Items brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does IGA Supermarkets use?
Gravity by Benchr identifies iga.com.au as a Woocommerce store. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does IGA Supermarkets spend on Meta ads?
Gravity by Benchr does not publish a spend figure for IGA Supermarkets on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Australia?
Among Food Items brands in Australia in the Gravity by Benchr index, IGA Supermarkets ranks #4 of 3,754 by estimated traffic. Its closest competitors on the same market are igashop.com.au, SHOP 'n SAVE, topsmarkets.com, Brookshire's and Schnucks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IGA Supermarkets.