Brand page · Health Care · United States
iHerb: 47.6M visits a month, 3,969 active Meta ads.
iHerb — iHerb is an online retailer that sells vitamins, supplements, and natural health products from trusted brands, delivering to 180+ countries with customer rewards and fast shipping. In September 2026 iherb.com drew an estimated 47.6M visits, down 1% on the month before. It ranks #1 of 12,108 Health Care brands in United States and holds a 3.8 Trustpilot rating over 14,488 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
iHerb is an online retailer that sells vitamins, supplements, and natural health products from trusted brands, delivering to 180+ countries with customer rewards and fast shipping.
01 · Traffic
How much traffic iHerb gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
iHerb drew an estimated 47.6M visits in September 2026, down 1% on the month before and up 13% over three months.
- Worldwide#447of 4.5M sites · Top 1%
- In United States#203of 1.2M sites · Top 1%
- Health Care, worldwide#1of 105,715 brands · Top 1%
- Health Care, United States#1of 12,108 brands · Top 1%
47.6M
estimated visits in September
1 mo ▼ −1.0%4 mo ▲ +12.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about iHerb.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
iHerb holds 3.8 out of 5 on Trustpilot over 14,488 reviews, 4,982 of them in the last twelve months: 55% of customers give five stars and 33% one star. That volume places iHerb in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %. On Google, iHerb scores 4.7 over 519 reviews.
Fitness and Nutrition Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What iHerb sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read iHerb's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places iHerb in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What iHerb is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
iHerb runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Your supplements superstoreiHerb14 Oct 2026video
The rumors are true: k2o by Sprinter has officially landed at iHerb! We’re bringing Kylie Jenner’s secret to ""skin-deep"" hydration to 180+iHerb14 Oct 2026video
Your supplements superstoreiHerb14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026iHerb, LLCverified
Text ad19 Oct 2026iHerb, LLCverified
Text ad19 Oct 2026iHerb, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about iHerb.
The creators who tag @iherb on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @iherb on Instagram, led by WOW Cosmetici 7DAYS (100K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWOW Cosmetici 7DAYS@my7days.it · 🇮🇹 IT | Beauty cosmetics skincare Creator | 100K | 0.0% | 8 | Tagged @iherb |
06 · Competitors according to Gravity
Who iHerb competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for iHerb among Health Care brands in United States. The closest is vitaminshoppe.com, then Vitacost, Nature Made®, Puritan, hollandandbarrett.ie, Victoria Health.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| vitaminshoppe.comvitaminshoppe.com | |||||||
| Vitacostvitacost.com | |||||||
| Nature Made®naturemade.com | |||||||
| Puritanpuritan.com | |||||||
| hollandandbarrett.iehollandandbarrett.ie | |||||||
| Victoria Healthvictoriahealth.com |
07 · Company
The company behind iHerb.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
iHerb is a company based in United States, on a domain registered in July 1997. It employs about 1,834 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 29 Jul 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,834 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- iherb.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about iHerb
What people ask Google about iHerb.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is iHerb legit or a scam?
According to Gravity by Benchr, iHerb is a brand based in United States: its website has existed since July 1997, its Trustpilot profile is claimed by the brand, it employs 1,834 people on LinkedIn, it has 2,684,855 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
iHerb reviews
Customers rate iHerb 3.8 out of 5 on Trustpilot over 14,488 reviews, 4,982 of them in the last twelve months: 55% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, iHerb scores 4.7 over 519 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is iHerb known for?
iHerb is an online retailer that sells vitamins, supplements, and natural health products from trusted brands, delivering to 180+ countries with customer rewards and fast shipping. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Is there a iHerb discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: iHerb advertises on Facebook and Instagram and on Google, where its offers often run. Check iherb.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns iHerb?
Gravity by Benchr records a company based in United States, whose domain was registered in 1997, with 1,834 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is iHerb doing well?
Yes. Gravity by Benchr estimates about 47,586,800 visits to iherb.com in September 2026, down 1% in a month and up 13% over three months. iHerb ranks #1 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does iHerb spend on Meta ads?
Gravity by Benchr does not publish a spend figure for iHerb on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, iHerb ranks #1 of 12,108 by estimated traffic. Its closest competitors on the same market are vitaminshoppe.com, Vitacost, Nature Made®, Puritan, hollandandbarrett.ie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with iHerb.