Brand page · Health Care · United States
Nature Made®: 1.1M visits a month, 148 active Meta ads, Gravity score 649.
Nature Made® — Nature Made® is a vitamin and supplement brand that offers products to support personal health and fill key nutrient gaps. In September 2026 naturemade.com drew an estimated 1.1M visits, up 36% on the month before. It ranks #28 of 12,108 Health Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Health Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nature Made® is a vitamin and supplement brand that offers products to support personal health and fill key nutrient gaps.
01 · Traffic
How much traffic Nature Made® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nature Made® drew an estimated 1.1M visits in September 2026, up 36% on the month before and up 17% over three months.
- Worldwide#13,861of 4.5M sites · Top 1%
- In United States#4,608of 1.2M sites · Top 1%
- Health Care, worldwide#179of 105,715 brands · Top 1%
- Health Care, United States#28of 12,108 brands · Top 1%
1.1M
estimated visits in September
1 mo ▲ +35.9%4 mo ▲ +17.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nature Made®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nature Made® holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nature Made® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nature Made® sells on Shopify, 97% of its catalogue in stock. The best seller is High Absorption Magnesium Glycinate Capsules 200 mg, at US$21.99, followed by Glucosamine Chondroitin Complex with MSM Triple Strength‡ + Vitamin D3 and Hair Growth Lustriva® with Vitamin A & C Softgels.
#1High Absorption Magnesium Glycinate Capsules 200 mgNature Made®US$21.99In stock
#2Glucosamine Chondroitin Complex with MSM Triple Strength‡ + Vitamin D3Nature Made®US$19.49In stock
#3Hair Growth Lustriva® with Vitamin A & C SoftgelsNature Made®US$34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nature Made® in its comparison group.
- Average rating
- 4.44 / 5
- Rated products
- 98% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$23.99
- Currency
- USD
04 · Ads
What Nature Made® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nature Made® runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Made to Care for FansNature Made6 Oct 2026image
Nature Made VitaminsNature Made6 Oct 2026video
This is a juice you’ll want to sip on all autumn long. 🍁 Fresh pears and apples provide vitamin C, while ginger and a hint of cinnamon bringNature Made5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pharmavite LLCverified
Image ad20 Oct 2026Pharmavite LLCverified
Text ad20 Oct 2026Pharmavite LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nature Made®.
The creators who tag @naturemadevitamins on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naturemadevitamins on Instagram, led by Kia Matthews (330K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKia Matthews@xokiamatthews · 🇺🇸 US | Parenting family Creator | 330K | 2.2% | 2 | Tagged @naturemadevitamins |
06 · Competitors according to Gravity
Who Nature Made® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nature Made® among Health Care brands in United States. The closest is Nature's Way®, then Nature's Best, jamiesonvitamins.com, New Chapter, Sunday Natural, Vitabiotics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nature's Way®naturesway.com | |||||||
| Nature's Bestnaturesbest.co.uk | |||||||
| jamiesonvitamins.comjamiesonvitamins.com | |||||||
| New Chapternewchapter.com | |||||||
| Sunday Naturalsunday.at | |||||||
| Vitabioticsvitabiotics.com |
07 · Company
The company behind Nature Made®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nature Made® is a company based in West Hills, United States, founded in 1971 according to LinkedIn, on a domain registered in February 1996. It employs about 1,432 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · West Hills
- Founded
- 1971, per LinkedIn
- Domain registered
- 11 Feb 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,432 on LinkedIn · 1,001-5,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naturemade.com · Shopify · USD
- Catalogue
- 142 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nature Made®
What people ask Google about Nature Made®.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nature Made® a legit company?
According to Gravity by Benchr, Nature Made® is a brand based in West Hills, United States: its website has existed since February 1996, it sells on a Shopify store, it employs 1,432 people on LinkedIn, it has 275,332 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Nature Made®?
Nature Made® is a vitamin and supplement brand that offers products to support personal health and fill key nutrient gaps. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Nature Made® prices: how much is it?
Nature Made®'s best seller, High Absorption Magnesium Glycinate Capsules 200 mg, sells US$21.99 on naturemade.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check naturemade.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nature Made® discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nature Made® advertises on Facebook and Instagram and on Google, where its offers often run. Check naturemade.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nature Made®?
Nature Made® sells on its own website, naturemade.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nature Made®?
Gravity by Benchr records a company based in West Hills, United States, founded in 1971 according to LinkedIn, on a domain registered in 1996, with 1,432 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nature Made® doing well?
Yes. Gravity by Benchr estimates about 1,060,800 visits to naturemade.com in September 2026, up 36% in a month and up 17% over three months. Nature Made® ranks #28 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nature Made® use?
Gravity by Benchr identifies naturemade.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nature Made®'s ad budget?
Gravity by Benchr does not publish a spend figure for Nature Made® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Nature Made® ranks #28 of 12,108 by estimated traffic. Its closest competitors on the same market are Nature's Way®, Nature's Best, jamiesonvitamins.com, New Chapter, Sunday Natural. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nature Made®.