Brand page · Vehicle Parts & Accessories · Australia
iilumo traffic, ads & competitors 37.8k visits a month, 150 active Meta ads, Gravity score 653.
iilumo — Shop with Australia's leading supplier of LED car lighting bulbs including headlights, taillights & more. Free shipping on orders over $150, nation-wide. In September 2026 iilumo.com drew an estimated 37.8k visits, down 15% on the month before. It ranks #193 of 3,442 Vehicle Parts & Accessories brands in Australia and holds a 1.9 Trustpilot rating over 397 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 234 peers: Vehicle Parts & Accessories brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shop with Australia's leading supplier of LED car lighting bulbs including headlights, taillights & more. Free shipping on orders over $150, nation-wide.
01 · Traffic
iilumo website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
iilumo drew an estimated 37.8k visits in September 2026, down 15% on the month before and down 14% over three months.
- Worldwide#216,005of 4.5m sites · Top 5%
- In Australia#5,451of 105k sites · Top 10%
- Vehicle Parts & Accessories, worldwide#5,019of 167,964 brands · Top 5%
- Vehicle Parts & Accessories, Australia#193of 3,442 brands · Top 10%
37.8k
estimated visits in September
1 mo ▼ −15.4%4 mo ▼ −13.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
iilumo reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
iilumo holds 1.9 out of 5 on Trustpilot over 397 reviews, 19 of them in the last twelve months: 87% of customers give five stars and 6% one star. That volume places iilumo in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Vehicles & Transportation
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
iilumo best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
iilumo sells on Shopify, 98% of its catalogue in stock. The best seller is T10 CANBUS LED BULB : WHITE, at A$16.00, followed by T10 EXTREME OUTPUT 360° LED BULB and FLARE+ : T15 (W16W) WHITE LED BULB.
#1T10 CANBUS LED BULB : WHITEiilumoA$16.00In stock
#2T10 EXTREME OUTPUT 360° LED BULBiilumoA$18.00In stock
#3FLARE+ : T15 (W16W) WHITE LED BULBiilumoA$49.00–A$89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places iilumo in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 62% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$222.21
- Currency
- AUD
04 · Ads
iilumo ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
iilumo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
Your Hyundai should've come with this. ✨ AMBIENCE+ turns any i30 interior into something Hyundai forgot to offer. Every strip cut to fit yoiilumo6 Oct 2026video
Small bulb. Big difference. 💡 Upgrade the finer details of your Audi lighting with the iilumo BAX9S CANBUS LED. Designed to deliver a cleaniilumo6 Oct 2026image
Small bulb. Big difference. 💡 Upgrade the finer details of your Audi lighting with the iilumo BAX9S CANBUS LED. Designed to deliver a cleaniilumo6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026iilumoverified
Text ad20 Oct 2026iilumoverified
Text ad20 Oct 2026iilumoverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
iilumo influencers
The creators who tag @iilumo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @iilumo on Instagram, led by 𝙎𝙪𝙥𝙧𝙖𝙜𝙝𝙞𝙣𝙞 (20.8k followers, 5.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝙎𝙪𝙥𝙧𝙖𝙜𝙝𝙞𝙣𝙞@ikrsupra · 🇺🇸 US | Automotive mobility Creator | 20.8k | 5.7% | 8 | Tagged @iilumo |
06 · Competitors according to Gravity
iilumo competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for iilumo among Vehicle Parts & Accessories brands in Australia. The closest is Purpose Built Moto, then Coppin Sting, GKTech Australia, AUSGO 4WD, Rocket Bunny Pandem, Caold Technology.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Purpose Built Motopurposebuiltmoto.com | |||||||
| Coppin Stingcoppinsting.com.au | |||||||
| GKTech Australiaau.gktech.com | |||||||
| AUSGO 4WDausgo4wd.com.au | |||||||
| Rocket Bunny Pandemrocketbunnypandem.com | |||||||
| Caold Technologycaold.com.au |
07 · Company
Who is behind iilumo?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
iilumo is a company based in Keysborough, Australia, founded in 2019 according to LinkedIn, on a domain registered in March 2018. It employs about 5 people.
- Entity country
- 🇦🇺 Australia · Keysborough
- Founded
- 2019, per LinkedIn
- Domain registered
- 12 Mar 2018
- Status
- Operating
- Employees
- 5 on LinkedIn
- Own store
- iilumo.com · Shopify · AUD
- Catalogue
- 329 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about iilumo
What people ask Google about iilumo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is iilumo a legit company?
According to Gravity by Benchr, iilumo is a brand based in Keysborough, Australia: its website has existed since March 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 22,960 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
iilumo reviews: is it worth it?
Customers rate iilumo 1.9 out of 5 on Trustpilot over 397 reviews, 19 of them in the last twelve months: 87% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does iilumo sell?
Shop with Australia's leading supplier of LED car lighting bulbs including headlights, taillights & more. Free shipping on orders over $150, nation-wide. Gravity by Benchr classifies it under Vehicle Parts & Accessories, with Motor Vehicle Parts making up 70% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does iilumo cost?
iilumo's best seller, T10 CANBUS LED BULB : WHITE, sells A$16.00 on iilumo.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check iilumo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does iilumo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: iilumo advertises on Facebook and Instagram and on Google, where its offers often run. Check iilumo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy iilumo?
iilumo sells on its own website, iilumo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind iilumo?
Gravity by Benchr records a company based in Keysborough, Australia, founded in 2019 according to LinkedIn, on a domain registered in 2018, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is iilumo doing well?
Not at the moment. Gravity by Benchr estimates about 37,800 visits to iilumo.com in September 2026, down 15% in a month and down 14% over three months. iilumo ranks #193 of 3,442 Vehicle Parts & Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does iilumo use?
Gravity by Benchr identifies iilumo.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does iilumo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for iilumo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in Australia?
Among Vehicle Parts & Accessories brands in Australia in the Gravity by Benchr index, iilumo ranks #193 of 3,442 by estimated traffic. Its closest competitors on the same market are Purpose Built Moto, Coppin Sting, GKTech Australia, AUSGO 4WD and Rocket Bunny Pandem. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with iilumo.