Brand page · Kitchen & Dining · Finland
Iittala: 225K visits a month, 32 active Meta ads.
Iittala — Iittala is a Finnish glass and homewares company that designs interior décor, tableware and iconic classics. In September 2026 iittala.com drew an estimated 225K visits, down 10% on the month before. It ranks #3 of 187 Kitchen & Dining brands in Finland and holds a 2.4 Trustpilot rating over 37 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Iittala is a Finnish glass and homewares company that designs interior décor, tableware and iconic classics.
01 · Traffic
How much traffic Iittala gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Iittala drew an estimated 225K visits in September 2026, down 10% on the month before and down 10% over three months.
- Worldwide#47,375of 4.5M sites · Top 5%
- In Finland#167of 20.4K sites · Top 1%
- Kitchen & Dining, worldwide#977of 145,612 brands · Top 1%
- Kitchen & Dining, Finland#3of 187 brands · Top 5%
225K
estimated visits in September
1 mo ▼ −10.4%4 mo ▼ −10.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Iittala.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Iittala holds 2.4 out of 5 on Trustpilot over 37 reviews, 7 of them in the last twelve months: 14% of customers give five stars and 65% one star. That volume places Iittala in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Decoration and Interior Design Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Iittala sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Iittala's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Iittala in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Iittala is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Iittala runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
BYREDO X IITTALA LJUS コレクション。 2026年10月16日（金）発売。 ガラスでつくられ、光によって形づくられる。 北欧のデザイン界を牽引する2つのブランドによる限定コレクション。Iittala12 Oct 2026image
BYREDO X IITTALA LJUS コレクション。 2026年10月16日（金）発売。 ガラスでつくられ、光によって形づくられる。 2つの北欧ブランドによる限定コレクション。Iittala9 Oct 2026video
BYREDO X IITTALA LJUS コレクション。 2026年10月16日（金）発売。 ガラスでつくられ、光によって形づくられる。 2つの北欧ブランドによる限定コレクション。Iittala9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Fiskars Finland (Vita) Oy Abverified
Text ad21 Oct 2026Fiskars Finland (Vita) Oy Abverified
Image ad21 Oct 2026Fiskars Online Oy Abverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Iittala.
The creators who tag @iittala on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @iittala on Instagram, led by tsu_（つー） (13.4K followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ttsu_（つー）@373tsu_ · 🇯🇵 JP | Pets nature Creator | 13.4K | 2.5% | 6 | Tagged @iittala |
06 · Competitors according to Gravity
Who Iittala competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Iittala among Kitchen & Dining brands in Finland. The closest is lsa-international.com, then Wedgwood, royalcopenhagen.com, Villeroy & Boch, Paşabahçe, SERAX.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lsa-international.comlsa-international.com | |||||||
| Wedgwoodwedgwood.com | |||||||
| royalcopenhagen.comroyalcopenhagen.com | |||||||
| Villeroy & Bochvilleroy-boch.com | |||||||
| Paşabahçepasabahce.com | |||||||
| SERAXserax.com |
07 · Company
The company behind Iittala.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Iittala is a company based in Finland, founded in 1881 according to LinkedIn, on a domain registered in October 1997. It employs about 45 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- 1881, per LinkedIn
- Domain registered
- 17 Oct 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 45 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- iittala.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Iittala
What people ask Google about Iittala.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Iittala legit?
According to Gravity by Benchr, Iittala is a brand based in Finland: its website has existed since October 1997, it employs 45 people on LinkedIn, it has 388,686 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Iittala reviews: is it worth it?
Customers rate Iittala 2.4 out of 5 on Trustpilot over 37 reviews, 7 of them in the last twelve months: 14% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Iittala known for?
Iittala is a Finnish glass and homewares company that designs interior décor, tableware and iconic classics. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Iittala promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Iittala advertises on Facebook and Instagram and on Google, where its offers often run. Check iittala.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Iittala?
Gravity by Benchr records a company based in Finland, founded in 1881 according to LinkedIn, on a domain registered in 1997, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Iittala doing well?
Not at the moment. Gravity by Benchr estimates about 225,300 visits to iittala.com in September 2026, down 10% in a month and down 10% over three months. Iittala ranks #3 of 187 Kitchen & Dining brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Iittala spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Iittala on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Finland?
Among Kitchen & Dining brands in Finland in the Gravity by Benchr index, Iittala ranks #3 of 187 by estimated traffic. Its closest competitors on the same market are lsa-international.com, Wedgwood, royalcopenhagen.com, Villeroy & Boch, Paşabahçe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Iittala.