Brand page · Kitchen & Dining · Belgium
SERAX: 121K visits a month, 567 active Meta ads, Gravity score 589.
SERAX — Serax is a Belgian design brand that creates contemporary homeware in collaboration with leading international designers and makers. In September 2026 serax.com drew an estimated 121K visits, up 7% on the month before. It ranks #267 of 25,135 Kitchen & Dining brands in Belgium and holds a 2.1 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Kitchen & Dining brands in Belgium with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Serax is a Belgian design brand that creates contemporary homeware in collaboration with leading international designers and makers.
01 · Traffic
How much traffic SERAX gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SERAX drew an estimated 121K visits in September 2026, up 7% on the month before and down 10% over three months.
- Worldwide#80,106of 4.5M sites · Top 5%
- In United States#26,370of 1.2M sites · Top 5%
- Kitchen & Dining, worldwide#1,845of 145,612 brands · Top 5%
- Kitchen & Dining, United States#267of 25,135 brands · Top 5%
121K
estimated visits in September
1 mo ▲ +7.2%4 mo ▼ −10.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SERAX.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SERAX holds 2.1 out of 5 on Trustpilot over 15 reviews, 9 of them in the last twelve months: 13% of customers give five stars and 80% one star.
Furniture Store Lighting Store Decoration and Interior Design Store Home Goods Store Outdoor Furniture Store Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SERAX sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SERAX sells on Shopify, 94% of its catalogue in stock. The best seller is Gift wrap, at €5.00, followed by SERAX digital gift card and Gift wrap full order.
#1Gift wrapSERAX€5.00In stock
#2SERAX digital gift cardSERAX€25.00–€2,000.00In stock
#3Gift wrap full orderSERAX€10.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SERAX in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 12% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$218.41
- Currency
- EUR
04 · Ads
What SERAX is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SERAX runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
Nizou Tischleuchten von Bob VerhelstSerax7 Oct 2026image
Lampes de table Nizou de Bob VerhelstSerax7 Oct 2026video
Santiago de Borja by ShurleeySerax7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Seraxverified
Text ad19 Oct 2026Seraxverified
Text ad19 Oct 2026Seraxverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SERAX.
The creators who tag @serax_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @serax_official on Instagram, led by Ann Demeulemeester - Serax (27K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnn Demeulemeester - Serax@anndemeulemeester_serax · 🇧🇪 BE | Fashion style luxury Creator | 27K | 2.2% | 11 | Tagged @serax_official |
06 · Competitors according to Gravity
Who SERAX competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SERAX among Kitchen & Dining brands in Belgium. The closest is SELETTI, then Soho, iittala.com, luxentu.de, cervera.se, Maison Flâneur.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SELETTIseletti.it | |||||||
| Sohosohohome.com | |||||||
| iittala.comiittala.com | |||||||
| luxentu.deluxentu.de | |||||||
| cervera.secervera.se | |||||||
| Maison Flâneurmaisonflaneur.com |
07 · Company
The company behind SERAX.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SERAX is a company based in Kontich, Belgium, founded in 1986 according to LinkedIn, on a domain registered in November 1997. It employs about 120 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium · Kontich
- Founded
- 1986, per LinkedIn
- Domain registered
- 27 Nov 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 120 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- serax.com · Shopify · EUR
- Catalogue
- 3,115 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SERAX
What people ask Google about SERAX.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SERAX a legit company?
According to Gravity by Benchr, SERAX is a brand based in Kontich, Belgium: its website has existed since November 1997, it sells on a Shopify store, it employs 120 people on LinkedIn, it has 271,524 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SERAX reviews: is it worth it?
Customers rate SERAX 2.1 out of 5 on Trustpilot over 15 reviews, 9 of them in the last twelve months: 13% give five stars, 80% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SERAX sell?
Serax is a Belgian design brand that creates contemporary homeware in collaboration with leading international designers and makers. Gravity by Benchr classifies it under Kitchen & Dining, with Tableware making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SERAX cost?
SERAX's best seller, Gift wrap, sells €5.00 on serax.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check serax.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SERAX promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SERAX advertises on Facebook and Instagram and on Google, where its offers often run. Check serax.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SERAX?
SERAX sells on its own website, serax.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SERAX?
Gravity by Benchr records a company based in Kontich, Belgium, founded in 1986 according to LinkedIn, on a domain registered in 1997, with 120 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SERAX doing well?
Not at the moment. Gravity by Benchr estimates about 120,600 visits to serax.com in September 2026, up 7% in a month and down 10% over three months. SERAX ranks #267 of 25,135 Kitchen & Dining brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SERAX use?
Gravity by Benchr identifies serax.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SERAX's ad budget?
Gravity by Benchr does not publish a spend figure for SERAX on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Belgium?
Among Kitchen & Dining brands in Belgium in the Gravity by Benchr index, SERAX ranks #267 of 25,135 by estimated traffic. Its closest competitors on the same market are SELETTI, Soho, iittala.com, luxentu.de, cervera.se. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SERAX.