Brand page · Decor
IKEA: 462K visits a month, 66 active Meta ads.
IKEA — Willkommen bei IKEA. Entdecke günstige Möbel & Einrichtungsideen für alle Geldbeutel & Zuhause - online oder in deinem Einrichtungshaus. In September 2026 ikea.de drew an estimated 462K visits, up 4% on the month before. It ranks #10 of 4,214 Decor brands and holds a 1.4 Trustpilot rating over 31,093 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Willkommen bei IKEA. Entdecke günstige Möbel & Einrichtungsideen für alle Geldbeutel & Zuhause - online oder in deinem Einrichtungshaus.
01 · Traffic
How much traffic IKEA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IKEA drew an estimated 462K visits in September 2026, up 4% on the month before and up 37% over three months.
- Worldwide#27,362of 4.5M sites · Top 1%
- In Germany#1,233of 184K sites · Top 1%
- Decor, worldwide#350of 185,686 brands · Top 1%
- Decor, Germany#10of 4,214 brands · Top 1%
462K
estimated visits in September
1 mo ▲ +4.3%4 mo ▲ +36.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IKEA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IKEA holds 1.4 out of 5 on Trustpilot over 31,093 reviews, 3,526 of them in the last twelve months: 11% of customers give five stars and 77% one star. That volume places IKEA in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store Living Room Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IKEA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read IKEA's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places IKEA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What IKEA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IKEA runs Meta ads on Facebook, Instagram, Messenger, Threads.
IKEAIKEA12 Oct 2026image
Draußen wird es dunkel. Drinnen wird es hell. Mit vielen herbstlichen Neuheiten, die dein Zuhause zum Strahlen bringen.IKEA12 Oct 2026video
Anzeige | Leute, ich glaube, ich habe mir mein eigenes kleines IKEA Museum geschaffen. 😂🤎 Schon als Kind habe ich mich jedes Mal auf den neuIKEA12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about IKEA.
The creators who tag @ikeadeutschland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ikeadeutschland on Instagram, led by IKEA KÜCHENMONTAGE📍Niedersachsen (22.8K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIKEA KÜCHENMONTAGE📍Niedersachsen@montageservice0511 · 🇩🇪 DE | Decoration garden diy Creator | 22.8K | 0.7% | 30 | Tagged @ikeadeutschland |
06 · Competitors according to Gravity
Who IKEA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IKEA among Decor brands. The closest is JYSK, then vidaxl.de, moebelix.at, sconto.de, TRENDS.de, asko-nabytek.cz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| JYSKjysk.de | |||||||
| vidaxl.devidaxl.de | |||||||
| moebelix.atmoebelix.at | |||||||
| sconto.desconto.de | |||||||
| TRENDS.detrends.de | |||||||
| asko-nabytek.czasko-nabytek.cz |
07 · Company
The company behind IKEA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IKEA is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
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- Share capital
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- Status
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- President
- Data not available
- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ikea.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IKEA
What people ask Google about IKEA.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IKEA legit or a scam?
According to Gravity by Benchr, IKEA is a brand: its Trustpilot profile is claimed by the brand, it has 1,547,612 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
IKEA reviews
Customers rate IKEA 1.4 out of 5 on Trustpilot over 31,093 reviews, 3,526 of them in the last twelve months: 11% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is IKEA?
Willkommen bei IKEA. Entdecke günstige Möbel & Einrichtungsideen für alle Geldbeutel & Zuhause - online oder in deinem Einrichtungshaus. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Does IKEA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: IKEA advertises on Facebook and Instagram, where its offers often run. Check ikea.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is IKEA growing?
Yes. Gravity by Benchr estimates about 462,300 visits to ikea.de in September 2026, up 4% in a month and up 37% over three months. IKEA ranks #10 of 4,214 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does IKEA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for IKEA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands?
Among Decor brands in the Gravity by Benchr index, IKEA ranks #10 of 4,214 by estimated traffic. Its closest competitors on the same market are JYSK, vidaxl.de, moebelix.at, sconto.de, TRENDS.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IKEA.