Brand page · Clothing · Italy
Il Lanificio: 72.3k visits a month, 46 active Meta ads, Gravity score 573.
Il Lanificio — Il Lanificio is a fashion brand that produces men's and women's clothing, specializing in classic and elegant formal garments. The brand is known for using excellent raw materials, craftsmanship, and innovation in its collections. In September 2026 illanificio.com drew an estimated 72.3k visits, down 23% on the month before. It ranks #144 of 5,997 Clothing brands in Italy.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 199 peers: Clothing brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Il Lanificio is a fashion brand that produces men's and women's clothing, specializing in classic and elegant formal garments. The brand is known for using excellent raw materials, craftsmanship, and innovation in its collections.
01 · Traffic
How much traffic Il Lanificio gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Il Lanificio drew an estimated 72.3k visits in September 2026, down 23% on the month before and up 67% over three months.
- Worldwide#123,832of 4.5m sites · Top 5%
- In Italy#2,944of 138k sites · Top 5%
- Clothing, worldwide#11,955of 459,295 brands · Top 5%
- Clothing, Italy#144of 5,997 brands · Top 5%
72.3k
estimated visits in September
1 mo ▼ −23.3%4 mo ▲ +67.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Il Lanificio.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Il Lanificio holds 3.2 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 25% of customers give five stars and 50% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Il Lanificio sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Il Lanificio sells on Shopify, 99% of its catalogue in stock. The best seller is Wool and cashmere coat - BLUE, at €299.00, followed by Long coat in wool and cashmere - BLACK and Wool and cashmere coat - CAMEL.
#1Wool and cashmere coat - BLUEIl Lanificio€299.00In stock
#2Long coat in wool and cashmere - BLACKIl Lanificio€349.00In stock
#3Wool and cashmere coat - CAMELIl Lanificio€299.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Il Lanificio in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 5% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$111.44
- Currency
- EUR
04 · Ads
What Il Lanificio is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Il Lanificio runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since August 2024 (image, text, video).
Il LanificioIl Lanificio5 Oct 2026image
Merinos Week: maglie in merino a 49€Il Lanificio5 Oct 2026image
Merinos Week: maglie in merino a 49€Il Lanificio5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LFC OUTLETS S.R.L.verified
Text ad20 Oct 2026LFC OUTLETS S.R.L.verified
Text ad20 Oct 2026LFC OUTLETS S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Il Lanificio.
The creators who tag @illanificio on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @illanificio on Instagram, led by Scalo Milano Outlet & More (124k followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SScalo Milano Outlet & More@scalomilano · 🇮🇹 IT | Fashion style luxury Creator | 124k | 3.5% | 1 | Tagged @illanificio |
06 · Competitors according to Gravity
Who Il Lanificio competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Il Lanificio among Clothing brands in Italy. The closest is nanà italian heart, then Numb, Hope Firenze, GAS Jeans, MSM STUDIO, Luisa Viola.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| nanà italian heartnanaitalianheart.com | |||||||
| Numbnumb-wear.it | |||||||
| Hope Firenzehope-firenze.com | |||||||
| GAS Jeansgasjeans.com | |||||||
| MSM STUDIOmsmstudio.it | |||||||
| Luisa Violaluisaviola.it |
07 · Company
The company behind Il Lanificio.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Il Lanificio is a company based in Milano, Italy, founded in 2001 according to LinkedIn, on a domain registered in March 2003. It employs about 115 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Milano
- Founded
- 2001, per LinkedIn
- Domain registered
- 7 Mar 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 115 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- illanificio.com · Shopify · EUR
- Catalogue
- 112 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Il Lanificio
What people ask Google about Il Lanificio.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Il Lanificio legit?
According to Gravity by Benchr, Il Lanificio is a brand based in Milano, Italy: its website has existed since March 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 115 people on LinkedIn, it has 20,097 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Il Lanificio?
Il Lanificio is a fashion brand that produces men's and women's clothing, specializing in classic and elegant formal garments. The brand is known for using excellent raw materials, craftsmanship, and innovation in its collections. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Il Lanificio prices: how much is it?
Il Lanificio's best seller, Wool and cashmere coat - BLUE, sells €299.00 on illanificio.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check illanificio.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Il Lanificio have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Il Lanificio advertises on Facebook and Instagram and on Google, where its offers often run. Check illanificio.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Il Lanificio?
Il Lanificio sells on its own website, illanificio.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Il Lanificio?
Gravity by Benchr records a company based in Milano, Italy, founded in 2001 according to LinkedIn, on a domain registered in 2003, with 115 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Il Lanificio growing?
Yes. Gravity by Benchr estimates about 72,300 visits to illanificio.com in September 2026, down 23% in a month and up 67% over three months. Il Lanificio ranks #144 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Il Lanificio use?
Gravity by Benchr identifies illanificio.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Il Lanificio spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Il Lanificio on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Il Lanificio ranks #144 of 5,997 by estimated traffic. Its closest competitors on the same market are nanà italian heart, Numb, Hope Firenze, GAS Jeans and MSM STUDIO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Il Lanificio.