Brand page · Clothing · Denmark
ILLUM: 66.4k visits a month, 79 active Meta ads, Gravity score 662.
ILLUM — ILLUM is a leading department store in Denmark that offers fashion, beauty, design, jewelry, watches, and food products. It provides luxury and lifestyle brands in a unique shopping environment with personal services. In September 2026 illum.dk drew an estimated 66.4k visits, up 6% on the month before. It ranks #121 of 1,522 Clothing brands in Denmark and holds a 2.4 Trustpilot rating over 237 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ILLUM is a leading department store in Denmark that offers fashion, beauty, design, jewelry, watches, and food products. It provides luxury and lifestyle brands in a unique shopping environment with personal services.
01 · Traffic
How much traffic ILLUM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ILLUM drew an estimated 66.4k visits in September 2026, up 6% on the month before and up 5% over three months.
- Worldwide#133,373of 4.5m sites · Top 5%
- In Denmark#689of 21.4k sites · Top 5%
- Clothing, worldwide#12,899of 459,295 brands · Top 5%
- Clothing, Denmark#121of 1,522 brands · Top 10%
66.4k
estimated visits in September
1 mo ▲ +6.4%4 mo ▲ +5.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ILLUM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ILLUM holds 2.4 out of 5 on Trustpilot over 237 reviews, 27 of them in the last twelve months: 24% of customers give five stars and 63% one star. That volume places ILLUM in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Home & Garden
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ILLUM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ILLUM's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ILLUM in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ILLUM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ILLUM runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since November 2023 (image, text, video).
Efterår = Barbour sæson! Hvis du også elsker de klassiske styles fra Barbour, kan du udforske dem i ILLUM. Oplev deres nyheder og ikoniskeILLUM7 Oct 2026video
UDFORSK LIU JO PÅ 2. ETAGE I ILLUM Det italienske modebrand ønsker at hylde frihed gemmen feminin elegance og glamour. Find dine favoritterILLUM7 Oct 2026video
Find Jellycat onlineILLUM7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ILLUM A/Sverified
Text ad20 Oct 2026ILLUM A/Sverified
Text ad20 Oct 2026ILLUM A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ILLUM.
The creators who tag @illumcph on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @illumcph on Instagram, led by sania d'mina (27.3k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssania d'mina@sania.dmina · INTL | Fashion style luxury Creator | 27.3k | 0.7% | 4 | Tagged @illumcph |
06 · Competitors according to Gravity
Who ILLUM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ILLUM among Clothing brands in Denmark. The closest is DAFC, then Blue Banana, Krei Concept Store, Jacob Time, Prix F, solitaireksa.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DAFCdafc.com.vn | |||||||
| Blue Bananabluebanana.com | |||||||
| Krei Concept Storekreiconceptstore.com | |||||||
| Jacob Timejacobtime.com | |||||||
| Prix Fprixfous.ma | |||||||
| solitaireksa.comsolitaireksa.com |
07 · Company
The company behind ILLUM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ILLUM is a company based in Denmark, founded in 1891 according to LinkedIn, on a domain registered in January 1997. It employs about 290 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 1891, per LinkedIn
- Domain registered
- 31 Jan 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 290 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- illum.dk · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ILLUM
What people ask Google about ILLUM.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ILLUM a legit company?
According to Gravity by Benchr, ILLUM is a brand based in Denmark: its website has existed since January 1997, its Trustpilot profile is claimed by the brand, it sells on a Wordpress store, it employs 290 people on LinkedIn, it has 68,195 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ILLUM reviews: is it worth it?
Customers rate ILLUM 2.4 out of 5 on Trustpilot over 237 reviews, 27 of them in the last twelve months: 24% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ILLUM sell?
ILLUM is a leading department store in Denmark that offers fashion, beauty, design, jewelry, watches, and food products. It provides luxury and lifestyle brands in a unique shopping environment with personal services. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
ILLUM promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ILLUM advertises on Facebook and Instagram and on Google, where its offers often run. Check illum.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ILLUM?
ILLUM sells on its own website, illum.dk, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ILLUM?
Gravity by Benchr records a company based in Denmark, founded in 1891 according to LinkedIn, on a domain registered in 1997, with 290 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ILLUM growing?
Yes. Gravity by Benchr estimates about 66,400 visits to illum.dk in September 2026, up 6% in a month and up 5% over three months. ILLUM ranks #121 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ILLUM use?
Gravity by Benchr identifies illum.dk as a Wordpress store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ILLUM spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ILLUM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, ILLUM ranks #121 of 1,522 by estimated traffic. Its closest competitors on the same market are DAFC, Blue Banana, Krei Concept Store, Jacob Time and Prix F. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ILLUM.