Brand page · Decor · Denmark
Illums Bolighus: 184k visits a month, 76 active Meta ads, Gravity score 622.
Illums Bolighus — Illums Bolighus is a Danish design retailer that sells Scandinavian design products including furniture, lamps, home decor, fashion, beauty, children's items, and gifts. In September 2026 illumsbolighus.dk drew an estimated 184k visits, up 13% on the month before. It ranks #7 of 883 Decor brands in Denmark and holds a 3.0 Trustpilot rating over 1,293 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 16 peers: Decor brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Illums Bolighus is a Danish design retailer that sells Scandinavian design products including furniture, lamps, home decor, fashion, beauty, children's items, and gifts.
01 · Traffic
How much traffic Illums Bolighus gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Illums Bolighus drew an estimated 184k visits in September 2026, up 13% on the month before and down 9% over three months.
- Worldwide#56,267of 4.5m sites · Top 5%
- In Denmark#243of 21.4k sites · Top 5%
- Decor, worldwide#902of 185,686 brands · Top 1%
- Decor, Denmark#7of 883 brands · Top 1%
184k
estimated visits in September
1 mo ▲ +12.7%4 mo ▼ −9.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Illums Bolighus.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Illums Bolighus holds 3.0 out of 5 on Trustpilot over 1,293 reviews, 49 of them in the last twelve months: 61% of customers give five stars and 25% one star. That volume places Illums Bolighus in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Department Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Illums Bolighus sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Illums Bolighus's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Illums Bolighus in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Illums Bolighus is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Illums Bolighus runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2023 (image, text).
Jubileumsfavoriter hos Illums BolighusIllums Bolighus8 Oct 2026video
Eksklusive tilbud på jubilæumsfavoritterIllums Bolighus8 Oct 2026image
Eksklusive tilbud på jubilæumsfavoritterIllums Bolighus8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ILLUMS BOLIGHUS A/Sverified
Text ad21 Oct 2026ILLUMS BOLIGHUS A/Sverified
Text ad21 Oct 2026ILLUMS BOLIGHUS A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Illums Bolighus.
The creators who tag @illumsbolighus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @illumsbolighus on Instagram, led by Guro (93k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGuro@diy_guro · 🇳🇴 NO | Decoration garden diy Creator | 93k | — | 4 | Tagged @illumsbolighus |
06 · Competitors according to Gravity
Who Illums Bolighus competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Illums Bolighus among Decor brands in Denmark. The closest is Finnish Design Shop, then nordicnest.nl, bolia.com, Luxo Living, Daells Bolighus, Svenssons.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Finnish Design Shopfinnishdesignshop.com | |||||||
| nordicnest.nlnordicnest.nl | |||||||
| bolia.combolia.com | |||||||
| Luxo Livingluxoliving.dk | |||||||
| Daells Bolighusdaells-bolighus.dk | |||||||
| Svenssons.sesvenssons.se |
07 · Company
The company behind Illums Bolighus.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Illums Bolighus is a company based in Denmark, founded in 1941 according to LinkedIn, on a domain registered in July 1998. It employs about 320 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 1941, per LinkedIn
- Domain registered
- 3 Jul 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 320 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- illumsbolighus.dk · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Illums Bolighus
What people ask Google about Illums Bolighus.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Illums Bolighus legit or a scam?
According to Gravity by Benchr, Illums Bolighus is a brand based in Denmark: its website has existed since July 1998, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 320 people on LinkedIn, it has 166,507 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Illums Bolighus?
Customers rate Illums Bolighus 3.0 out of 5 on Trustpilot over 1,293 reviews, 49 of them in the last twelve months: 61% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Illums Bolighus known for?
Illums Bolighus is a Danish design retailer that sells Scandinavian design products including furniture, lamps, home decor, fashion, beauty, children's items, and gifts. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Illums Bolighus promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Illums Bolighus advertises on Facebook and Instagram and on Google, where its offers often run. Check illumsbolighus.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Illums Bolighus?
Illums Bolighus sells on its own website, illumsbolighus.dk, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Illums Bolighus?
Gravity by Benchr records a company based in Denmark, founded in 1941 according to LinkedIn, on a domain registered in 1998, with 320 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Illums Bolighus growing?
Not at the moment. Gravity by Benchr estimates about 183,600 visits to illumsbolighus.dk in September 2026, up 13% in a month and down 9% over three months. Illums Bolighus ranks #7 of 883 Decor brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Illums Bolighus use?
Gravity by Benchr identifies illumsbolighus.dk as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Illums Bolighus' ad budget?
Gravity by Benchr does not publish a spend figure for Illums Bolighus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Denmark?
Among Decor brands in Denmark in the Gravity by Benchr index, Illums Bolighus ranks #7 of 883 by estimated traffic. Its closest competitors on the same market are Finnish Design Shop, nordicnest.nl, bolia.com, Luxo Living and Daells Bolighus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Illums Bolighus.