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- I Love Linen
Brand page · Linens & Bedding · Australia
I Love Linen traffic, ads & competitors 85.8k visits a month, 204 active Meta ads, Gravity score 604.
I Love Linen — I Love Linen is an Australian online retailer specializing in French linen bedding, clothing, and homewares. In September 2026 ilovelinen.com.au drew an estimated 85.8k visits, up 3% on the month before. It ranks #31 of 1,148 Linens & Bedding brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 50 peers: Linens & Bedding brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
I Love Linen is an Australian online retailer specializing in French linen bedding, clothing, and homewares.
01 · Traffic
I Love Linen website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
I Love Linen drew an estimated 85.8k visits in September 2026, up 3% on the month before and down 30% over three months.
- Worldwide#106,943of 4.5m sites · Top 5%
- In Australia#2,426of 105k sites · Top 5%
- Linens & Bedding, worldwide#522of 24,680 brands · Top 5%
- Linens & Bedding, Australia#31of 1,148 brands · Top 5%
85.8k
estimated visits in September
1 mo ▲ +2.7%4 mo ▼ −30.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
I Love Linen reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
I Love Linen holds 2.8 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 67% one star.
Furniture Store Bedroom Furniture Store Bedding Store Bed Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
I Love Linen best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
I Love Linen sells on Shopify, 98% of its catalogue in stock. The best seller is Hotel Cloud Collection™ Luxury 5 Star Hotel Pillows Set (2 x pillows), at A$130.00–A$190.00, followed by French Flax Linen Pillowcase Set in White and French Flax Linen Pillowcase Set in Natural.
#1Hotel Cloud Collection™ Luxury 5 Star Hotel Pillows Set (2 x pillows)I Love LinenA$130.00–A$190.00In stock
#2French Flax Linen Pillowcase Set in WhiteI Love LinenA$79.90–A$99.90In stock
#3French Flax Linen Pillowcase Set in NaturalI Love LinenA$79.90–A$99.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places I Love Linen in its comparison group.
- Average rating
- 4.95 / 5
- Rated products
- 96% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$174.35
- Currency
- AUD
04 · Ads
I Love Linen ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
I Love Linen runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
A little luxury, every night.I Love Linen5 Oct 2026image
Soft From The First NightI Love Linen3 Oct 2026image
A little luxury, every night.I Love Linen3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026I Love Linen Pty Ltdverified
Text ad20 Oct 2026I Love Linen Pty Ltdverified
Text ad20 Oct 2026I Love Linen Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
I Love Linen influencers
The creators who tag @ilovelinen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ilovelinen on Instagram, led by Sacréd Bundle (190k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSacréd Bundle@sacredbundle · 🇦🇺 AU | Decoration garden diy Creator | 190k | 0.0% | 5 | Tagged @ilovelinen |
06 · Competitors according to Gravity
I Love Linen competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for I Love Linen among Linens & Bedding brands in Australia. The closest is Lurline Co, then Organic Nest, Soft Home Designs, Koala Comforts, ZenCozy Pillow, Ivanui Pacific.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lurline Colurlineco.com.au | |||||||
| Organic Nestorganicnest.com.au | |||||||
| Soft Home Designssofthomedesigns.com.au | |||||||
| Koala Comfortskoalacomforts.com.au | |||||||
| ZenCozy Pillowzencozypillow.com | |||||||
| Ivanui Pacificivanui.com.au |
07 · Company
Who is behind I Love Linen?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
I Love Linen is a company based in Burleigh Heads, Australia, founded in 2012 according to LinkedIn. It employs about 16 people.
- Entity country
- 🇦🇺 Australia · Burleigh Heads
- Founded
- 2012, per LinkedIn
- Status
- Operating
- Employees
- 16 on LinkedIn
- Own store
- ilovelinen.com.au · Shopify · AUD
- Catalogue
- 377 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about I Love Linen
What people ask Google about I Love Linen.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is I Love Linen legit or a scam?
According to Gravity by Benchr, I Love Linen is a brand based in Burleigh Heads, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 273,618 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is I Love Linen known for?
I Love Linen is an Australian online retailer specializing in French linen bedding, clothing, and homewares. Gravity by Benchr classifies it under Linens & Bedding, with Linens & Bedding making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does I Love Linen cost?
I Love Linen's best seller, Hotel Cloud Collection™ Luxury 5 Star Hotel Pillows Set (2 x pillows), sells from A$130.00 to A$190.00 on ilovelinen.com.au. 98% of the catalogue is in stock. Gravity does not track prices daily: check ilovelinen.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a I Love Linen discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: I Love Linen advertises on Facebook and Instagram and on Google, where its offers often run. Check ilovelinen.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy I Love Linen?
I Love Linen sells on its own website, ilovelinen.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind I Love Linen?
Gravity by Benchr records a company based in Burleigh Heads, Australia, founded in 2012 according to LinkedIn, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is I Love Linen growing?
Not at the moment. Gravity by Benchr estimates about 85,800 visits to ilovelinen.com.au in September 2026, up 3% in a month and down 30% over three months. I Love Linen ranks #31 of 1,148 Linens & Bedding brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does I Love Linen use?
Gravity by Benchr identifies ilovelinen.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does I Love Linen spend on Meta ads?
Gravity by Benchr does not publish a spend figure for I Love Linen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Australia?
Among Linens & Bedding brands in Australia in the Gravity by Benchr index, I Love Linen ranks #31 of 1,148 by estimated traffic. Its closest competitors on the same market are Lurline Co, Organic Nest, Soft Home Designs, Koala Comforts and ZenCozy Pillow. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with I Love Linen.