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  5. Peanut Butter

Brand page · Food Items · United States

Peanut Butter Top 10% worldwide Top 10% in United States Top 5% in Food Items Top 5% in Food Items in United States
ilovepeanutbutter.com·🇺🇸 New York, United States· Shopify·Since 1999

Peanut Butter: 31.9k visits a month, 7 active Meta ads, Gravity score 552.

Peanut Butter — Peanut Butter & Co is a family-owned company that makes peanut butter products using simple, honest ingredients with USA-grown peanuts. They offer various peanut butter spreads, powders, cookies, and other peanut butter-related products. In September 2026 ilovepeanutbutter.com drew an estimated 31.9k visits, up 14% on the month before. It ranks #834 of 20,419 Food Items brands in United States.

ilovepeanutbutter.com@peanutbutterco 51.2kFacebookLinkedIn 9.2kTrustpilot 3.1Meta Ad Library 7

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
31.9k
+14% vs. August 2026
Instagram followers
51.2k
3,146 posts · @peanutbutterco
Trustpilot
3.1
2 reviews
Meta ads
7
active · on Google since 2023
Products
83%
in stock · 23 collections
Rank in United States
#834
of 20,419 in Food Items
LinkedIn
9.2k
followers · 114 employees
Earned media value
€2.4k
per month, Instagram

Gravity score

552/ 1000 · 10 of 10 indicators rated
Brand Power572
Momentum619
Performance467

Percentiles within 651 peers: Food Items brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Peanut Butter & Co is a family-owned company that makes peanut butter products using simple, honest ingredients with USA-grown peanuts. They offer various peanut butter spreads, powders, cookies, and other peanut butter-related products.

01 · Traffic

How much traffic Peanut Butter gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Peanut Butter drew an estimated 31.9k visits in September 2026, up 14% on the month before and up 17% over three months.

  • Worldwide#249,584of 4.5m sites · Top 10%
  • In United States#78,139of 1.2m sites · Top 10%
  • Food Items, worldwide#7,791of 260,714 brands · Top 5%
  • Food Items, United States#834of 20,419 brands · Top 5%
Monthly visitssource Sept 2026

31.9k

estimated visits in September

1 mo ▲ +13.6%4 mo ▲ +16.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Peanut Butter.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Peanut Butter holds 3.1 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 50% one star.

Trustpilotread 21 Oct 2026
3.1TrustScore · 2 reviews
5 ★50%
4 ★0%
3 ★0%
2 ★0%
1 ★50%

Food Producer Food Products Supplier Food Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Peanut Butter sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Peanut Butter sells on Shopify, 83% of its catalogue in stock. The best seller is White Chocolatey Wonderful, at US$6.00–US$32.99, followed by Dark Chocolatey Dreams and The Bee's Knees.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Dips & Spreads65%
Gift Cards8%
Bakery4%
Food Items4%

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items77%
Gift Cards11%
Clothing2%
Clothing Accessories2%
Food, Beverages & Tobacco2%

The dominant category places Peanut Butter in its comparison group.

Prices and ratingsstore data
Average rating
4.54 / 5
Rated products
69% of the catalogue
In stock
83%
Upper price quartile
US$20.00
Currency
USD

05 · Influencers

Who talks about Peanut Butter.

The creators who tag @peanutbutterco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @peanutbutterco on Instagram, led by Date Lady (27.2k followers, 0.8% engagement).

Influencersaccounts tagging @peanutbutterco · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDate Lady@thedatelady · 🇺🇸 USFood cooking nutrition Creator27.2k0.8%4Tagged @peanutbutterco
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Peanut Butter competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Peanut Butter among Food Items brands in United States. The closest is Oat Haus, then NuttZo, Papalote Salsa, GOOD GOOD®, Rooted Fare, tea-jams.com.

CompetitorsFood Items · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Oat Hausoat.haus
NuttZonuttzo.com
Papalote Salsapapalotesalsa.com
GOOD GOOD®goodgoodbrand.com
Rooted Farerootedfare.com
tea-jams.comtea-jams.com
Competitors Gravity finds for Peanut Butter. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Peanut Butter with Oat Haus

07 · Company

The company behind Peanut Butter.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Peanut Butter is a company based in New York, United States, founded in 1998 according to LinkedIn, on a domain registered in December 1999. It employs about 114 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · New York
Founded
1998, per LinkedIn
Domain registered
10 Dec 1999
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
114 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
ilovepeanutbutter.com · Shopify · USD
Catalogue
23 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Peanut Butter

What people ask Google about Peanut Butter.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Peanut Butter legit?

According to Gravity by Benchr, Peanut Butter is a brand based in New York, United States: its website has existed since December 1999, it sells on a Shopify store, it employs 114 people on LinkedIn, it has 51,199 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Peanut Butter?

Peanut Butter & Co is a family-owned company that makes peanut butter products using simple, honest ingredients with USA-grown peanuts. They offer various peanut butter spreads, powders, cookies, and other peanut butter-related products. Gravity by Benchr classifies it under Food Items, with Dips & Spreads making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Peanut Butter cost?

Peanut Butter's best seller, White Chocolatey Wonderful, sells from US$6.00 to US$32.99 on ilovepeanutbutter.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check ilovepeanutbutter.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Peanut Butter discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Peanut Butter advertises on Facebook and Instagram and on Google, where its offers often run. Check ilovepeanutbutter.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Peanut Butter?

Peanut Butter sells on its own website, ilovepeanutbutter.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Peanut Butter?

Gravity by Benchr records a company based in New York, United States, founded in 1998 according to LinkedIn, on a domain registered in 1999, with 114 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Peanut Butter doing well?

Yes. Gravity by Benchr estimates about 31,900 visits to ilovepeanutbutter.com in September 2026, up 14% in a month and up 17% over three months. Peanut Butter ranks #834 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Peanut Butter use?

Gravity by Benchr identifies ilovepeanutbutter.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Peanut Butter spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Peanut Butter on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in United States?

Among Food Items brands in United States in the Gravity by Benchr index, Peanut Butter ranks #834 of 20,419 by estimated traffic. Its closest competitors on the same market are Oat Haus, NuttZo, Papalote Salsa, GOOD GOOD® and Rooted Fare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Peanut Butter.