- Gravity
- Rankings
- Food, Beverages & Tobacco
- Food Items
- I Love This Shop
Brand page · Food Items · Australia
I Love This Shop traffic, ads & competitors 68.2k visits a month, 23 active Meta ads, Gravity score 547.
I Love This Shop — I Love This Shop is an online retailer specializing in cake decorating supplies, party accessories, and edible craft products. The company offers a wide range of baking ingredients, decorations, and supplies for various occasions. In September 2026 ilovethisshop.com.au drew an estimated 68.2k visits, up 7% on the month before. It ranks #61 of 3,754 Food Items brands in Australia.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 144 peers: Food Items brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
I Love This Shop is an online retailer specializing in cake decorating supplies, party accessories, and edible craft products. The company offers a wide range of baking ingredients, decorations, and supplies for various occasions.
01 · Traffic
I Love This Shop website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
I Love This Shop drew an estimated 68.2k visits in September 2026, up 7% on the month before and up 46% over three months.
- Worldwide#130,374of 4.5m sites · Top 5%
- In Australia#3,027of 105k sites · Top 5%
- Food Items, worldwide#3,584of 260,714 brands · Top 5%
- Food Items, Australia#61of 3,754 brands · Top 5%
68.2k
estimated visits in September
1 mo ▲ +7.2%4 mo ▲ +46.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
I Love This Shop reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
I Love This Shop holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
I Love This Shop best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
I Love This Shop sells on Shopify, 86% of its catalogue in stock. The best seller is Sugar Rush Party Mix 1kg, at A$9.99, followed by 500g Peanut Brittle and Sugar Rush Jelly Snakes 1kg.
#1Sugar Rush Party Mix 1kgI Love This ShopA$9.99In stock
#2500g Peanut BrittleI Love This ShopA$12.99In stock
#3Sugar Rush Jelly Snakes 1kgI Love This ShopA$9.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places I Love This Shop in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 16% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$9.06
- Currency
- AUD
04 · Ads
I Love This Shop ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
I Love This Shop runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since July 2022 (image, text, video).
Only $9.99I Love This Shop5 Oct 2026image
Ghost Pops in Tub x 3 ColoursI Love This Shop5 Oct 2026image
🎃 Get ready to bake something spooky! 👻 Turn cakes, cupcakes, cookies and treats into Halloween masterpieces with our range of Halloween baI Love This Shop2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ILTS ONLINE PTY LTDverified
Text ad20 Oct 2026ILTS ONLINE PTY LTDverified
Text ad20 Oct 2026ILTS ONLINE PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
I Love This Shop influencers
The creators who tag @ilovethisshopaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ilovethisshopaustralia on Instagram, led by Marrie’s Custom Desserts (159k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarrie’s Custom Desserts@marriebakes · 🇦🇺 AU | Food cooking nutrition Creator | 159k | 0.1% | 1 | Tagged @ilovethisshopaustralia |
06 · Competitors according to Gravity
I Love This Shop competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for I Love This Shop among Food Items brands in Australia. The closest is Online Party Supplies Australia, then Party Mix - Perth Party & Cake Supplies, Whip It Up Cake Supplies, Latorta, Top Party Supplies, NIS Packaging & Party Supply.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Online Party Supplies Australiaonlinepartysupplies.com.au | |||||||
| Party Mix - Perth Party & Cake Suppliespartymixperth.com | |||||||
| Whip It Up Cake Supplieswhipitupcakesupplies.com.au | |||||||
| Latortalatorta.com.au | |||||||
| Top Party Suppliestoppartysupplies.com.au | |||||||
| NIS Packaging & Party Supplynistraders.com |
07 · Company
Who is behind I Love This Shop?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
I Love This Shop is a company based in Moorabbin, Australia. It employs about 32 people.
- Entity country
- 🇦🇺 Australia · Moorabbin
- Employees
- 32 on LinkedIn
- Own store
- ilovethisshop.com.au · Shopify · AUD
- Catalogue
- 329 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about I Love This Shop
What people ask Google about I Love This Shop.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is I Love This Shop a legit company?
According to Gravity by Benchr, I Love This Shop is a brand based in Moorabbin, Australia: it sells on a Shopify store, it employs 32 people on LinkedIn, it has 2,620 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does I Love This Shop sell?
I Love This Shop is an online retailer specializing in cake decorating supplies, party accessories, and edible craft products. The company offers a wide range of baking ingredients, decorations, and supplies for various occasions. Gravity by Benchr classifies it under Food Items, with Party Supplies making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
I Love This Shop prices: how much is it?
I Love This Shop's best seller, Sugar Rush Party Mix 1kg, sells A$9.99 on ilovethisshop.com.au. 86% of the catalogue is in stock. Gravity does not track prices daily: check ilovethisshop.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
I Love This Shop promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: I Love This Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check ilovethisshop.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy I Love This Shop?
I Love This Shop sells on its own website, ilovethisshop.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns I Love This Shop?
Gravity by Benchr records a company based in Moorabbin, Australia, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is I Love This Shop doing well?
Yes. Gravity by Benchr estimates about 68,200 visits to ilovethisshop.com.au in September 2026, up 7% in a month and up 46% over three months. I Love This Shop ranks #61 of 3,754 Food Items brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does I Love This Shop use?
Gravity by Benchr identifies ilovethisshop.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is I Love This Shop's ad budget?
Gravity by Benchr does not publish a spend figure for I Love This Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Australia?
Among Food Items brands in Australia in the Gravity by Benchr index, I Love This Shop ranks #61 of 3,754 by estimated traffic. Its closest competitors on the same market are Online Party Supplies Australia, Party Mix - Perth Party & Cake Supplies, Whip It Up Cake Supplies, Latorta and Top Party Supplies. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with I Love This Shop.