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- I Love Ugly
Brand page · Clothing · New Zealand
I Love Ugly: 88.2k visits a month, 487 active Meta ads, Gravity score 567.
I Love Ugly — I Love Ugly US is a brand that designs quality goods for people who don't settle for a cookie-cutter existence and appreciate quality over quantity. The brand creates clothing and lifestyle products influenced by art, photography, design, music, film, food, literature, and beauty in all forms. In September 2026 iloveugly.com drew an estimated 88.2k visits, down 36% on the month before. It ranks #1,685 of 97,158 Clothing brands in New Zealand.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 105 peers: Clothing brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
I Love Ugly US is a brand that designs quality goods for people who don't settle for a cookie-cutter existence and appreciate quality over quantity. The brand creates clothing and lifestyle products influenced by art, photography, design, music, film, food, literature, and beauty in all forms.
01 · Traffic
How much traffic I Love Ugly gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
I Love Ugly drew an estimated 88.2k visits in September 2026, down 36% on the month before and down 22% over three months.
- Worldwide#104,416of 4.5m sites · Top 5%
- In United States#34,056of 1.2m sites · Top 5%
- Clothing, worldwide#10,013of 459,295 brands · Top 5%
- Clothing, United States#1,685of 97,158 brands · Top 5%
88.2k
estimated visits in September
1 mo ▼ −36.2%4 mo ▼ −22.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about I Love Ugly.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
I Love Ugly holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What I Love Ugly sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
I Love Ugly sells on Shopify, 62% of its catalogue in stock. The best seller is Slim Kobe Pant - Black, at NZ$178.00, followed by Cropped 90s Denim - Light Vintage Blue and Cropped 90s Denim - Light Vintage Black.
#1Slim Kobe Pant - BlackI Love UglyNZ$178.00In stock
#2Cropped 90s Denim - Light Vintage BlueI Love UglyNZ$267.00In stock
#3Cropped 90s Denim - Light Vintage BlackI Love UglyNZ$267.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places I Love Ugly in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 91% of the catalogue
- In stock
- 62%
- Upper price quartile
- US$139.51
- Currency
- NZD
04 · Ads
What I Love Ugly is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
I Love Ugly runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp.
I Love UglyI Love Ugly14 Oct 2026image
More Volume. Better Drape. That's the Pleat.I Love Ugly14 Oct 2026video
Clean Tailoring. Zero Effort.I Love Ugly14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about I Love Ugly.
The creators who tag @iloveugly on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @iloveugly on Instagram, led by Tristan Gorey (27.9k followers, 10.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTristan Gorey@tristangorey · 🇦🇺 AU | Fitness sport bodybuilding Creator | 27.9k | 10.0% | 6 | Tagged @iloveugly |
06 · Competitors according to Gravity
Who I Love Ugly competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for I Love Ugly among Clothing brands in New Zealand. The closest is Webstate, then Saint Garçons, KOOKAÏ, gkikz.com, VERGE, hypedeparis.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Webstatewebstate.shop | |||||||
| Saint Garçonssaintgarcons.store | |||||||
| KOOKAÏkookai.co.nz | |||||||
| gkikz.comgkikz.com | |||||||
| VERGEverge.co.nz | |||||||
| hypedeparis.comhypedeparis.com |
07 · Company
The company behind I Love Ugly.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
I Love Ugly is a company based in Auckland, New Zealand, founded in 2008 according to LinkedIn, on a domain registered in September 2011. It employs about 40 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Auckland
- Founded
- 2008, per LinkedIn
- Domain registered
- 2 Sept 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 40 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- iloveugly.com · Shopify · USD
- Catalogue
- 271 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about I Love Ugly
What people ask Google about I Love Ugly.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is I Love Ugly legit or a scam?
According to Gravity by Benchr, I Love Ugly is a brand based in Auckland, New Zealand: its website has existed since September 2011, it sells on a Shopify store, it employs 40 people on LinkedIn, it has 378,661 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does I Love Ugly sell?
I Love Ugly US is a brand that designs quality goods for people who don't settle for a cookie-cutter existence and appreciate quality over quantity. The brand creates clothing and lifestyle products influenced by art, photography, design, music, film, food, literature, and beauty in all forms. Gravity by Benchr classifies it under Clothing, with Pants making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is I Love Ugly expensive?
I Love Ugly's best seller, Slim Kobe Pant - Black, sells NZ$178.00 on iloveugly.com. 62% of the catalogue is in stock. Gravity does not track prices daily: check iloveugly.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a I Love Ugly discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: I Love Ugly advertises on Facebook and Instagram, where its offers often run. Check iloveugly.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy I Love Ugly?
I Love Ugly sells on its own website, iloveugly.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind I Love Ugly?
Gravity by Benchr records a company based in Auckland, New Zealand, founded in 2008 according to LinkedIn, on a domain registered in 2011, with 40 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is I Love Ugly growing?
Not at the moment. Gravity by Benchr estimates about 88,200 visits to iloveugly.com in September 2026, down 36% in a month and down 22% over three months. I Love Ugly ranks #1,685 of 97,158 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does I Love Ugly use?
Gravity by Benchr identifies iloveugly.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is I Love Ugly's ad budget?
Gravity by Benchr does not publish a spend figure for I Love Ugly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, I Love Ugly ranks #1,685 of 97,158 by estimated traffic. Its closest competitors on the same market are Webstate, Saint Garçons, KOOKAÏ, gkikz.com and VERGE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with I Love Ugly.