Brand page · Fireplaces · United Kingdom
imaginfires: 32.5k visits a month, 75 active Meta ads, Gravity score 573.
imaginfires — imaginfires is a UK-based company that sells bioethanol fireplaces, offering stylish chimney-free flames that are eco-friendly and EN 16647 compliant. In September 2026 imaginfires.co.uk drew an estimated 32.5k visits, down 2% on the month before. It ranks #7 of 89 Fireplaces brands in United Kingdom and holds a 4.8 Trustpilot rating over 3,131 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Fireplaces brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
imaginfires is a UK-based company that sells bioethanol fireplaces, offering stylish chimney-free flames that are eco-friendly and EN 16647 compliant.
01 · Traffic
How much traffic imaginfires gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
imaginfires drew an estimated 32.5k visits in September 2026, down 2% on the month before and up 37% over three months.
- Worldwide#245,999of 4.5m sites · Top 10%
- In United Kingdom#12,855of 192k sites · Top 10%
- Fireplaces, worldwide#75of 2,106 brands · Top 5%
- Fireplaces, United Kingdom#7of 89 brands · Top 10%
32.5k
estimated visits in September
1 mo ▼ −2.0%4 mo ▲ +36.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about imaginfires.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
imaginfires holds 4.8 out of 5 on Trustpilot over 3,131 reviews, 324 of them in the last twelve months: 87% of customers give five stars and 4% one star. That volume places imaginfires in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Fireplace Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What imaginfires sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
imaginfires sells on Shopify, 85% of its catalogue in stock. The best seller is Biofuel Low Odour (12 pack), at £46.99, followed by Biofire Log Set (Large) and Biofuel Vanilla (12 pack).
#1Biofuel Low Odour (12 pack)imaginfires£46.99In stock
#2Biofire Log Set (Large)imaginfires£49.99In stock
#3Biofuel Vanilla (12 pack)imaginfires£52.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places imaginfires in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 27% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$810.68
- Currency
- GBP
04 · Ads
What imaginfires is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
imaginfires runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Five minutes of real flameImaginfires7 Oct 2026video
Fuel can't spill if knockedImaginfires7 Oct 2026video
No chimney, flue or gasImaginfires7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Tivolli Ltdverified
Text ad20 Oct 2026Tivolli Ltdverified
Text ad20 Oct 2026Tivolli Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about imaginfires.
The creators who tag @imaginfires on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @imaginfires on Instagram, led by Ashley (219k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAshley@the_littlecornerhouse · 🇬🇧 GB | Decoration garden diy Creator | 219k | 1.5% | 4 | Tagged @imaginfires |
06 · Competitors according to Gravity
Who imaginfires competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for imaginfires among Fireplaces brands in United Kingdom. The closest is Wärme Designer Heaters, then TruFlame™, Katell Limited, bespokemarblefireplaces, Atmosfire, LUXERGY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wärme Designer Heatersdesignerheater.com | |||||||
| TruFlame™truflamefires.co.uk | |||||||
| Katell Limitedkatell.co.uk | |||||||
| bespokemarblefireplacesbespokemarblefireplaces.co.uk | |||||||
| Atmosfireatmosfire.co.uk | |||||||
| LUXERGYluxergyheating.co.uk |
07 · Company
The company behind imaginfires.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
imaginfires is a company based in London, United Kingdom, on a domain registered in April 2011.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 11 Apr 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- imaginfires.co.uk · Shopify · GBP
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about imaginfires
What people ask Google about imaginfires.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is imaginfires legit?
According to Gravity by Benchr, imaginfires is a brand based in London, United Kingdom: its website has existed since April 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 66,206 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about imaginfires?
Customers rate imaginfires 4.8 out of 5 on Trustpilot over 3,131 reviews, 324 of them in the last twelve months: 87% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is imaginfires known for?
imaginfires is a UK-based company that sells bioethanol fireplaces, offering stylish chimney-free flames that are eco-friendly and EN 16647 compliant. Gravity by Benchr classifies it under Fireplaces, with Indoor Fireplaces making up 71% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is imaginfires expensive?
imaginfires' best seller, Biofuel Low Odour (12 pack), sells £46.99 on imaginfires.co.uk. 85% of the catalogue is in stock. Gravity does not track prices daily: check imaginfires.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a imaginfires discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: imaginfires advertises on Facebook and Instagram and on Google, where its offers often run. Check imaginfires.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy imaginfires?
imaginfires sells on its own website, imaginfires.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind imaginfires?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2011. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is imaginfires growing?
Yes. Gravity by Benchr estimates about 32,500 visits to imaginfires.co.uk in September 2026, down 2% in a month and up 37% over three months. imaginfires ranks #7 of 89 Fireplaces brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does imaginfires use?
Gravity by Benchr identifies imaginfires.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is imaginfires' ad budget?
Gravity by Benchr does not publish a spend figure for imaginfires on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fireplaces brands in United Kingdom?
Among Fireplaces brands in United Kingdom in the Gravity by Benchr index, imaginfires ranks #7 of 89 by estimated traffic. Its closest competitors on the same market are Wärme Designer Heaters, TruFlame™, Katell Limited, bespokemarblefireplaces and Atmosfire. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with imaginfires.