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  5. Imou

Brand page · Cameras

Imou Top 1% worldwide Top 1% in Cameras
imou.com·Since 2005

Imou: 597k visits a month, 57 active Meta ads.

Imou — Imou is a consumer IoT brand that provides smart security cameras, video doorbells, robot vacuum cleaners and other smart home products for home and business use. In September 2026 imou.com drew an estimated 597k visits, down 35% on the month before. It ranks #1 of 29 Cameras brands.

imou.com@imouglobal 49.3kYouTube 25.3kFacebookLinkedIn 43.4kTrustpilot 2.5Meta Ad Library 57

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
597k
−35% vs. August 2026
Instagram followers
49.3k
1,152 posts · @imouglobal
Trustpilot
2.5
5 reviews · 4 in 12 months
Meta ads
57
active · on Google since 2023
Products
—
Data not available
Rank in Singapore
#1
of 29 in Cameras
LinkedIn
43.4k
followers · 182 employees
Earned media value
€732.7
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Imou is a consumer IoT brand that provides smart security cameras, video doorbells, robot vacuum cleaners and other smart home products for home and business use.

01 · Traffic

How much traffic Imou gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Imou drew an estimated 597k visits in September 2026, down 35% on the month before and up 10% over three months.

  • Worldwide#21,572of 4.5m sites · Top 1%
  • In Singapore#31of 9.6k sites · Top 1%
  • Cameras, worldwide#18of 5,953 brands · Top 1%
  • Cameras, Singapore#1of 29 brands · Top 5%
Monthly visitssource Sept 2026

597k

estimated visits in September

1 mo ▼ −34.7%4 mo ▲ +9.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Imou.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Imou holds 2.5 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 100% one star. On Google, Imou scores 4.4 over 56 reviews.

Trustpilotread 20 Oct 2026
2.5TrustScore · 5 reviews · 4 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Software Company Software Vendor Web Hosting Company

Google reviewsread 20 Oct 2026
4.456 reviews on the Google business profile
5 ★75%
4 ★11%
3 ★4%
2 ★2%
1 ★9%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Imou sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Imou's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Cameras
Cameras88%
Business & Home Security2%
Electronics Accessories1%

The dominant category places Imou in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Imou.

The creators who tag @imouglobal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @imouglobal · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Imou competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Imou among Cameras brands. The closest is Reolink, then Lorex Corporation US, ezviz.com, Zmodo, ezvizlife.com, Ring.

CompetitorsCameras · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Reolinkreolink.com
Lorex Corporation USlorex.com
ezviz.comezviz.com
Zmodozmodo.com
ezvizlife.comezvizlife.com
Ringau-en.ring.com
Competitors Gravity finds for Imou. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Imou with Reolink

07 · Company

The company behind Imou.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Imou is an e-commerce brand, on a domain registered in August 2005. It employs about 182 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
22 Aug 2005
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
182 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
imou.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Imou

What people ask Google about Imou.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Imou a legit company?

According to Gravity by Benchr, Imou is a brand: its website has existed since August 2005, it employs 182 people on LinkedIn, it has 49,283 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is Imou?

Imou is a consumer IoT brand that provides smart security cameras, video doorbells, robot vacuum cleaners and other smart home products for home and business use. Gravity by Benchr classifies it under Cameras. Source: Gravity by Benchr product classification.

Imou promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Imou advertises on Facebook and Instagram and on Google, where its offers often run. Check imou.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Imou?

Gravity by Benchr records a company, whose domain was registered in 2005, with 182 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Imou growing?

Yes. Gravity by Benchr estimates about 597,100 visits to imou.com in September 2026, down 35% in a month and up 10% over three months. Imou ranks #1 of 29 Cameras brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Imou spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Imou on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Cameras brands?

Among Cameras brands in the Gravity by Benchr index, Imou ranks #1 of 29 by estimated traffic. Its closest competitors on the same market are Reolink, Lorex Corporation US, ezviz.com, Zmodo and ezvizlife.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Imou.