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  5. Impressions Vanity

Brand page · Personal Care · United States

Impressions Vanity Top 1% worldwide Top 5% in United States Top 1% in Personal Care Top 1% in Personal Care in United States
impressionsvanity.com·🇺🇸 Irvine, United States· Shopify·Since 2014

Impressions Vanity: 268k visits a month, 218 active Meta ads, Gravity score 483.

Impressions Vanity — Impressions Vanity Co. is a brand that sells vanity mirrors, furniture, lighting, and beauty essentials for makeup lovers and professionals. In September 2026 impressionsvanity.com drew an estimated 268k visits, down 28% on the month before. It ranks #304 of 33,626 Personal Care brands in United States and holds a 1.3 Trustpilot rating over 86 reviews.

impressionsvanity.com@impressionsvanity 804kYouTube 3.2kFacebookLinkedIn 554Trustpilot 1.3Meta Ad Library 218

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
268k
−28% vs. August 2026
Instagram followers
804k
5,867 posts · @impressionsvanity
Trustpilot
1.3
86 reviews · 6 in 12 months
Meta ads
218
active · on Google since 2024
Products
80%
in stock · 90 collections
Rank in United States
#304
of 33,626 in Personal Care
LinkedIn
554
followers · 45 employees
Earned media value
€28.5k
per month, Instagram

Gravity score

483/ 1000 · 10 of 10 indicators rated
Brand Power563
Momentum241
Performance646

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Impressions Vanity Co. is a brand that sells vanity mirrors, furniture, lighting, and beauty essentials for makeup lovers and professionals.

01 · Traffic

How much traffic Impressions Vanity gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Impressions Vanity drew an estimated 268k visits in September 2026, down 28% on the month before and down 71% over three months.

  • Worldwide#41,092of 4.5m sites · Top 1%
  • In United States#13,388of 1.2m sites · Top 5%
  • Personal Care, worldwide#1,787of 215,119 brands · Top 1%
  • Personal Care, United States#304of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

268k

estimated visits in September

1 mo ▼ −27.8%4 mo ▼ −71.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Impressions Vanity.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Impressions Vanity holds 1.3 out of 5 on Trustpilot over 86 reviews, 6 of them in the last twelve months: 10% of customers give five stars and 85% one star. That volume places Impressions Vanity in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.3TrustScore · 86 reviews · 6 in 12 months
Top 30% review volume
5 ★10%
4 ★1%
3 ★0%
2 ★3%
1 ★85%

Beauty Product Supplier Beauty Supply Store Make-Up Artist Cosmetics Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Impressions Vanity sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Impressions Vanity sells on Shopify, 80% of its catalogue in stock. The best seller is Shipping Protection by Route, at US$0.98–US$140.38, followed by Touch Pro LED Makeup Mirror with Bluetooth Audio+Speakerphone & USB Charger and SLAYssentials "Just Slay" Compact Mirror.

ProductsCatalogue read Oct 2026
  • #1Shipping Protection by RouteImpressions VanityUS$0.98–US$140.38In stock
  • #2Touch Pro LED Makeup Mirror with Bluetooth Audio+Speakerphone & USB ChargerImpressions VanityUS$54.50In stock
  • #3SLAYssentials "Just Slay" Compact MirrorImpressions VanityUS$7.00In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Cosmetics21%
Chairs11%
Luggage & Bags10%
Mirrors8%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care34%
Chairs14%
Decor12%
Luggage & Bags10%
Cosmetic & Toiletry Bags8%

The dominant category places Impressions Vanity in its comparison group.

Prices and ratingsstore data
Average rating
4.65 / 5
Rated products
85% of the catalogue
In stock
80%
Upper price quartile
US$229.00
Currency
USD

05 · Influencers

Who talks about Impressions Vanity.

The creators who tag @impressionsvanity on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @impressionsvanity on Instagram, led by Lindsay Love🩷 (82k followers, 0.5% engagement).

Influencersaccounts tagging @impressionsvanity · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLindsay Love🩷@lindzluvvpink · 🇺🇸 USFashion style luxury Creator82k0.5%5Tagged @impressionsvanity
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Impressions Vanity competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Impressions Vanity among Personal Care brands in United States. The closest is decorelo.co.uk, then royalmirrors.com.pk, SONGMICS, litfad.com, Hasuit, Present Buddy.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
decorelo.co.ukdecorelo.co.uk
royalmirrors.com.pkroyalmirrors.com.pk
SONGMICSsongmics.de
litfad.comlitfad.com
Hasuithasuit.com
Present Buddypresentbuddy.in
Competitors Gravity finds for Impressions Vanity. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Impressions Vanity with decorelo.co.uk

07 · Company

The company behind Impressions Vanity.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Impressions Vanity is a company based in Irvine, United States, founded in 2014 according to LinkedIn, on a domain registered in November 2014. It employs about 45 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Irvine
Founded
2014, per LinkedIn
Domain registered
4 Nov 2014
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
45 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
impressionsvanity.com · Shopify · USD
Catalogue
90 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Impressions Vanity

What people ask Google about Impressions Vanity.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Impressions Vanity legit or a scam?

According to Gravity by Benchr, Impressions Vanity is a brand based in Irvine, United States: its website has existed since November 2014, it sells on a Shopify store, it employs 45 people on LinkedIn, it has 804,000 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Impressions Vanity reviews

Customers rate Impressions Vanity 1.3 out of 5 on Trustpilot over 86 reviews, 6 of them in the last twelve months: 10% give five stars, 85% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Impressions Vanity known for?

Impressions Vanity Co. is a brand that sells vanity mirrors, furniture, lighting, and beauty essentials for makeup lovers and professionals. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Impressions Vanity expensive?

Impressions Vanity's best seller, Shipping Protection by Route, sells from US$0.98 to US$140.38 on impressionsvanity.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check impressionsvanity.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Impressions Vanity promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Impressions Vanity advertises on Facebook and Instagram and on Google, where its offers often run. Check impressionsvanity.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Impressions Vanity?

Impressions Vanity sells on its own website, impressionsvanity.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Impressions Vanity?

Gravity by Benchr records a company based in Irvine, United States, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Impressions Vanity doing well?

Not at the moment. Gravity by Benchr estimates about 267,800 visits to impressionsvanity.com in September 2026, down 28% in a month and down 71% over three months. Impressions Vanity ranks #304 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Impressions Vanity use?

Gravity by Benchr identifies impressionsvanity.com as a Shopify store (Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Impressions Vanity spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Impressions Vanity on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Impressions Vanity ranks #304 of 33,626 by estimated traffic. Its closest competitors on the same market are decorelo.co.uk, royalmirrors.com.pk, SONGMICS, litfad.com and Hasuit. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Impressions Vanity.