Brand page · Linens & Bedding · Australia
IN BED Store: 48k visits a month, 27 active Meta ads, Gravity score 611.
IN BED Store — IN BED Store is an Australian bedding and homewares retailer that sells luxury bedding, sleepwear, and home products including duvet covers, sheets, towels, and cushions. In September 2026 inbedstore.com drew an estimated 48k visits, up 9% on the month before. It ranks #52 of 1,148 Linens & Bedding brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 50 peers: Linens & Bedding brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
IN BED Store is an Australian bedding and homewares retailer that sells luxury bedding, sleepwear, and home products including duvet covers, sheets, towels, and cushions.
01 · Traffic
How much traffic IN BED Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IN BED Store drew an estimated 48k visits in September 2026, up 9% on the month before and up 8% over three months.
- Worldwide#176,035of 4.5m sites · Top 5%
- In Australia#4,320of 105k sites · Top 5%
- Linens & Bedding, worldwide#903of 24,680 brands · Top 5%
- Linens & Bedding, Australia#52of 1,148 brands · Top 5%
48k
estimated visits in September
1 mo ▲ +8.7%4 mo ▲ +8.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IN BED Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IN BED Store holds 3.8 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 0% one star.
Bedroom Furniture Store Bedding Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IN BED Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
IN BED Store sells on Shopify, 84% of its catalogue in stock. The best seller is 100% Linen Pillowslip Set in White, at A$100.00–A$135.00, followed by 100% Linen Fitted Sheet in White and 100% Linen Pillowslip Set in Dove Grey.
#1100% Linen Pillowslip Set in WhiteIN BED StoreA$100.00–A$135.00In stock
#2100% Linen Fitted Sheet in WhiteIN BED StoreA$190.00–A$285.00In stock
#3100% Linen Pillowslip Set in Dove GreyIN BED StoreA$100.00–A$135.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places IN BED Store in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 78% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$222.30
- Currency
- AUD
04 · Ads
What IN BED Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IN BED Store runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text).
European Flax® Linen BeddingIN BED Store4 Oct 2026image
BeddingIN BED Store3 Oct 2026image
Discover IN BEDIN BED Store3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Inbed Store Pty Ltdverified
Text ad21 Oct 2026Inbed Store Pty Ltdverified
Text ad21 Oct 2026Inbed Store Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about IN BED Store.
The creators who tag @inbedstore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @inbedstore on Instagram, led by The Eastern Thredbo Village (16.4k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Eastern Thredbo Village@theeasternthredbovillage · 🇦🇺 AU | Travel tourism exploration Creator | 16.4k | 1.2% | 2 | Tagged @inbedstore |
06 · Competitors according to Gravity
Who IN BED Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IN BED Store among Linens & Bedding brands in Australia. The closest is CULTIVER, then Abode, MiniJumbuk, Carlotta+Gee, Mulberry Threads, Bedding co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CULTIVERcultiver.com.au | |||||||
| Abodeabodeliving.com | |||||||
| MiniJumbukminijumbuk.com.au | |||||||
| Carlotta+Geecarlottaandgee.com | |||||||
| Mulberry Threadsmulberrythreads.com | |||||||
| Bedding cobeddingco.com.au |
07 · Company
The company behind IN BED Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IN BED Store is a company based in Paddington, Australia, founded in 2013 according to LinkedIn, on a domain registered in May 2013. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Paddington
- Founded
- 2013, per LinkedIn
- Domain registered
- 9 May 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- inbedstore.com · Shopify · AUD
- Catalogue
- 456 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IN BED Store
What people ask Google about IN BED Store.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IN BED Store legit or a scam?
According to Gravity by Benchr, IN BED Store is a brand based in Paddington, Australia: its website has existed since May 2013, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 100,992 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is IN BED Store?
IN BED Store is an Australian bedding and homewares retailer that sells luxury bedding, sleepwear, and home products including duvet covers, sheets, towels, and cushions. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
IN BED Store prices: how much is it?
IN BED Store's best seller, 100% Linen Pillowslip Set in White, sells from A$100.00 to A$135.00 on inbedstore.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check inbedstore.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does IN BED Store have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: IN BED Store advertises on Facebook and Instagram and on Google, where its offers often run. Check inbedstore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy IN BED Store?
IN BED Store sells on its own website, inbedstore.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns IN BED Store?
Gravity by Benchr records a company based in Paddington, Australia, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is IN BED Store growing?
Yes. Gravity by Benchr estimates about 48,000 visits to inbedstore.com in September 2026, up 9% in a month and up 8% over three months. IN BED Store ranks #52 of 1,148 Linens & Bedding brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does IN BED Store use?
Gravity by Benchr identifies inbedstore.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is IN BED Store's ad budget?
Gravity by Benchr does not publish a spend figure for IN BED Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Australia?
Among Linens & Bedding brands in Australia in the Gravity by Benchr index, IN BED Store ranks #52 of 1,148 by estimated traffic. Its closest competitors on the same market are CULTIVER, Abode, MiniJumbuk, Carlotta+Gee and Mulberry Threads. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IN BED Store.