Brand page · Beverages · Spain
Incapto: 149k visits a month, 131 active Meta ads, Gravity score 582.
Incapto — Incapto is a coffee brand that sells specialty coffee beans and superautomatic coffee machines, offering an alternative to coffee capsules and roasted coffee. In September 2026 incapto.com drew an estimated 149k visits, down 8% on the month before. It ranks #4 of 717 Beverages brands in Spain and holds a 4.3 Trustpilot rating over 14,641 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Beverages brands in Spain with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Incapto is a coffee brand that sells specialty coffee beans and superautomatic coffee machines, offering an alternative to coffee capsules and roasted coffee.
01 · Traffic
How much traffic Incapto gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Incapto drew an estimated 149k visits in September 2026, down 8% on the month before and down 3% over three months.
- Worldwide#66,902of 4.5m sites · Top 5%
- In Spain#1,340of 115k sites · Top 5%
- Beverages, worldwide#460of 97,069 brands · Top 1%
- Beverages, Spain#4of 717 brands · Top 1%
149k
estimated visits in September
1 mo ▼ −7.6%4 mo ▼ −2.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Incapto.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Incapto holds 4.3 out of 5 on Trustpilot over 14,641 reviews, 3,426 of them in the last twelve months: 72% of customers give five stars and 7% one star. That volume places Incapto in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Incapto scores 4.4 over 81 reviews.
Coffee Stand Coffee Shop Grand Cafe Coffee Machine Supplier Cafe
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Incapto sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Incapto sells on Shopify, 99% of its catalogue in stock. The best seller is Coffee beans from Colombia, at €6.75–€39.95, followed by Brazilian coffee beans and Jungle Blend coffee.
#1Coffee beans from ColombiaIncapto€6.75–€39.95In stock
#2Brazilian coffee beansIncapto€6.95–€35.95In stock
#3Jungle Blend coffeeIncapto€6.75–€33.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Incapto in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 81% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$65.47
- Currency
- EUR
04 · Ads
What Incapto is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Incapto runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
¿Y si pudieras personalizar tu café? La Incapto Aura Duo se adapta a ti y recuerda tu receta favorita ✨ 🔗 Descúbrela la Aura Duo en el enlaIncapto Coffee7 Oct 2026video
Una cafetera. Dos cafés en grano.Incapto Coffee6 Oct 2026image
Cafetera INCAPTO Sabi semiautomáticaIncapto Coffee6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026COFFEE IS INCAPTO S.L.verified
Text ad20 Oct 2026COFFEE IS INCAPTO S.L.verified
Text ad20 Oct 2026COFFEE IS INCAPTO S.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Incapto.
The creators who tag @incapto_coffee on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @incapto_coffee on Instagram, led by Pilar Martínez (308k followers, 8.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPilar Martínez@marujamoderna__ · 🇪🇸 ES | Fashion style luxury Creator | 308k | 8.9% | 2 | Tagged @incapto_coffee |
06 · Competitors according to Gravity
Who Incapto competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Incapto among Beverages brands in Spain. The closest is jura.com, then nespresso.com, lavazza.it, Crema, Coffees.gr, coffeefriend.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| jura.comjura.com | |||||||
| nespresso.comnespresso.com | |||||||
| lavazza.itlavazza.it | |||||||
| Cremacremashop.se | |||||||
| Coffees.grcoffees.gr | |||||||
| coffeefriend.frcoffeefriend.fr |
07 · Company
The company behind Incapto.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Incapto is a company based in Barcelona, Spain, founded in 2020 according to LinkedIn, on a domain registered in February 2020. It employs about 130 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain · Barcelona
- Founded
- 2020, per LinkedIn
- Domain registered
- 27 Feb 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 130 on LinkedIn
- Funding stage
- Early stage venture · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- incapto.com · Shopify · EUR
- Catalogue
- 34 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Incapto
What people ask Google about Incapto.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Incapto legit or a scam?
According to Gravity by Benchr, Incapto is a brand based in Barcelona, Spain: its website has existed since February 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 130 people on LinkedIn, it has 73,445 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Incapto reviews
Customers rate Incapto 4.3 out of 5 on Trustpilot over 14,641 reviews, 3,426 of them in the last twelve months: 72% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Incapto scores 4.4 over 81 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Incapto sell?
Incapto is a coffee brand that sells specialty coffee beans and superautomatic coffee machines, offering an alternative to coffee capsules and roasted coffee. Gravity by Benchr classifies it under Beverages, with Coffee making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Incapto prices: how much is it?
Incapto's best seller, Coffee beans from Colombia, sells from €6.75 to €39.95 on incapto.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check incapto.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Incapto have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Incapto advertises on Facebook and Instagram and on Google, where its offers often run. Check incapto.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Incapto?
Incapto sells on its own website, incapto.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Incapto?
Gravity by Benchr records a company based in Barcelona, Spain, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 130 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Incapto doing well?
Not at the moment. Gravity by Benchr estimates about 149,500 visits to incapto.com in September 2026, down 8% in a month and down 3% over three months. Incapto ranks #4 of 717 Beverages brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Incapto use?
Gravity by Benchr identifies incapto.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Incapto spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Incapto on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in Spain?
Among Beverages brands in Spain in the Gravity by Benchr index, Incapto ranks #4 of 717 by estimated traffic. Its closest competitors on the same market are jura.com, nespresso.com, lavazza.it, Crema and Coffees.gr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Incapto.