Brand page · Music & Sound Recordings · United States
IndieMerchstore: 186k visits a month, 13 active Meta ads, Gravity score 522.
IndieMerchstore — IndieMerchstore is a supplier of officially licensed band merchandise, limited edition vinyl, and accessories for fans of Heavy Metal, Deathcore, Black Metal, Rock and Roll, and Stoner Metal. In September 2026 indiemerchstore.com drew an estimated 186k visits, down 26% on the month before. It ranks #36 of 3,987 Music & Sound Recordings brands in United States and holds a 3.7 Trustpilot rating over 108 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Music & Sound Recordings brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
IndieMerchstore is a supplier of officially licensed band merchandise, limited edition vinyl, and accessories for fans of Heavy Metal, Deathcore, Black Metal, Rock and Roll, and Stoner Metal.
01 · Traffic
How much traffic IndieMerchstore gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IndieMerchstore drew an estimated 186k visits in September 2026, down 26% on the month before and down 15% over three months.
- Worldwide#55,721of 4.5m sites · Top 5%
- In United States#18,312of 1.2m sites · Top 5%
- Music & Sound Recordings, worldwide#116of 14,068 brands · Top 1%
- Music & Sound Recordings, United States#36of 3,987 brands · Top 1%
186k
estimated visits in September
1 mo ▼ −26.2%4 mo ▼ −15.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IndieMerchstore.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IndieMerchstore holds 3.7 out of 5 on Trustpilot over 108 reviews, 5 of them in the last twelve months: 68% of customers give five stars and 24% one star. That volume places IndieMerchstore in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IndieMerchstore sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
IndieMerchstore sells on Shopify, 87% of its catalogue in stock. The best seller is Lorna Shore "Crimson Death" T-Shirt, at US$29.99–US$35.99, followed by Lorna Shore "Crimson Death" Pullover Hoodie and Lorna Shore "Aldrich" T-Shirt.
#1Lorna Shore "Crimson Death" T-ShirtIndieMerchstoreUS$29.99–US$35.99In stock
#2Lorna Shore "Crimson Death" Pullover HoodieIndieMerchstoreUS$47.99–US$51.99In stock
#3Lorna Shore "Aldrich" T-ShirtIndieMerchstoreUS$29.99–US$35.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places IndieMerchstore in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 21% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$29.99
- Currency
- USD
04 · Ads
What IndieMerchstore is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IndieMerchstore runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
Rivers Of Nihil Official MerchIndieMerchstore8 Oct 2026video
Officially licensed The Zenith Passage MerchIndieMerchstore8 Oct 2026video
Despised IconIndieMerchstore8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026indie merchandising llcverified
Image ad20 Oct 2026indie merchandising llcverified
Text ad20 Oct 2026indie merchandising llcverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about IndieMerchstore.
The creators who tag @indiemerchstore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @indiemerchstore on Instagram, led by Despised Icon (78.2k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDespised Icon@despisedicon · 🇨🇦 CA | Music concerts dance Creator | 78.2k | 3.7% | 6 | Tagged @indiemerchstore |
06 · Competitors according to Gravity
Who IndieMerchstore competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IndieMerchstore among Music & Sound Recordings brands in United States. The closest is Band T-Shirts, then Evil Greed, merchbar.com, eyesoremerch.com, Napalm Records, Impericon.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Band T-Shirtsbandtshirts.com.au | |||||||
| Evil Greedevilgreed.com | |||||||
| merchbar.commerchbar.com | |||||||
| eyesoremerch.comeyesoremerch.com | |||||||
| Napalm Recordsnapalmrecords.com | |||||||
| Impericonimpericon.com |
07 · Company
The company behind IndieMerchstore.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IndieMerchstore is a company based in Eastlake, United States, on a domain registered in June 2003.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Eastlake
- Founded
- Data not available
- Domain registered
- 13 Jun 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- indiemerchstore.com · Shopify · USD
- Catalogue
- 4,847 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IndieMerchstore
What people ask Google about IndieMerchstore.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IndieMerchstore legit or a scam?
According to Gravity by Benchr, IndieMerchstore is a brand based in Eastlake, United States: its website has existed since June 2003, it sells on a Shopify store, it has 91,754 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about IndieMerchstore?
Customers rate IndieMerchstore 3.7 out of 5 on Trustpilot over 108 reviews, 5 of them in the last twelve months: 68% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is IndieMerchstore?
IndieMerchstore is a supplier of officially licensed band merchandise, limited edition vinyl, and accessories for fans of Heavy Metal, Deathcore, Black Metal, Rock and Roll, and Stoner Metal. Gravity by Benchr classifies it under Music & Sound Recordings, with Music CDs making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does IndieMerchstore cost?
IndieMerchstore's best seller, Lorna Shore "Crimson Death" T-Shirt, sells from US$29.99 to US$35.99 on indiemerchstore.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check indiemerchstore.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a IndieMerchstore discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: IndieMerchstore advertises on Facebook and Instagram and on Google, where its offers often run. Check indiemerchstore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy IndieMerchstore?
IndieMerchstore sells on its own website, indiemerchstore.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind IndieMerchstore?
Gravity by Benchr records a company based in Eastlake, United States, whose domain was registered in 2003. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is IndieMerchstore growing?
Not at the moment. Gravity by Benchr estimates about 185,800 visits to indiemerchstore.com in September 2026, down 26% in a month and down 15% over three months. IndieMerchstore ranks #36 of 3,987 Music & Sound Recordings brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does IndieMerchstore use?
Gravity by Benchr identifies indiemerchstore.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is IndieMerchstore's ad budget?
Gravity by Benchr does not publish a spend figure for IndieMerchstore on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Music & Sound Recordings brands in United States?
Among Music & Sound Recordings brands in United States in the Gravity by Benchr index, IndieMerchstore ranks #36 of 3,987 by estimated traffic. Its closest competitors on the same market are Band T-Shirts, Evil Greed, merchbar.com, eyesoremerch.com and Napalm Records. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IndieMerchstore.