Brand page · Books · Canada
Indigo: 6.3m visits a month, 27 active Meta ads.
Indigo — Indigo is a Canadian bookstore that sells books, home decor, stationery, toys, and lifestyle products both online and in physical stores. In September 2026 indigo.ca drew an estimated 6.3m visits, up 11% on the month before. It ranks #2 of 1,190 Books brands in Canada.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Indigo is a Canadian bookstore that sells books, home decor, stationery, toys, and lifestyle products both online and in physical stores.
01 · Traffic
How much traffic Indigo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Indigo drew an estimated 6.3m visits in September 2026, up 11% on the month before and up 56% over three months.
- Worldwide#3,255of 4.5m sites · Top 1%
- In Canada#56of 104k sites · Top 1%
- Books, worldwide#33of 53,824 brands · Top 1%
- Books, Canada#2of 1,190 brands · Top 1%
6.3m
estimated visits in September
1 mo ▲ +10.7%4 mo ▲ +55.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Indigo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Indigo holds 2.9 out of 5 on Trustpilot over 5 reviews, 3 of them in the last twelve months: 20% of customers give five stars and 60% one star.
Childrens Book Store Book Store Used Book Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Indigo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Indigo sells on Shopify, 91% of its catalogue in stock. The best seller is A Court of Thorns and Roses, at CA$25.00–CA$40.00, followed by The Girl on the Train and The Couple Next Door (Special Anniversary Edition): A Novel.
A Court of Thorns and RosesIndigoCA$25.00–CA$40.00In stock
The Girl on the TrainIndigoCA$1.99–CA$33.99In stock
The Couple Next Door (Special Anniversary Edition): A NovelIndigoCA$9.99–CA$24.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Indigo in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 6% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$40.66
- Currency
- CAD
04 · Ads
What Indigo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Indigo runs Meta ads on Facebook, Instagram, and has advertised on Google since June 2025 (image, text, video).
Every Gift Tells A StoryIndigo, Chapters and Coles2 Oct 2026video
Every Gift Tells A StoryIndigo, Chapters and Coles2 Oct 2026video
When the social team throws you a camera... 📸✨(Best Books of the Year edition!) Behind every photo is a lot of reading, reviewing, and debaIndigo, Chapters and Coles2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Penguin Random House Canada Limitedverified
Text ad19 Oct 2026Penguin Random House Canada Limitedverified
Image ad9 Jul 2026Penguin Random House Canada Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Indigo.
The creators who tag @indigo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @indigo on Instagram, led by ♥️𝑴𝒂𝒓𝒊𝒆 - 𝑴𝒂 𝑩𝒊𝒃𝒍𝒊𝒐 𝑷𝒆𝒓𝒔𝒐🐦🔥 (11.6k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ♥♥️𝑴𝒂𝒓𝒊𝒆 - 𝑴𝒂 𝑩𝒊𝒃𝒍𝒊𝒐 𝑷𝒆𝒓𝒔𝒐🐦🔥@ma.biblio.perso · 🇨🇦 CA | History culture education Creator | 11.6k | 1.0% | 8 | Tagged @indigo |
06 · Competitors according to Gravity
Who Indigo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Indigo among Books brands in Canada. The closest is Chapters Bookstore, then foyles.co.uk, waterstones.com, Eason, Harry Hartog, Book Outlet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Chapters Bookstorechaptersbookstore.com | |||||||
| foyles.co.ukfoyles.co.uk | |||||||
| waterstones.comwaterstones.com | |||||||
| Easoneasons.com | |||||||
| Harry Hartogharryhartog.com.au | |||||||
| Book Outletbookoutlet.com |
07 · Company
The company behind Indigo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Indigo is a company based in Canada, founded in 1996 according to LinkedIn, on a domain registered in October 2000. It employs about 6,974 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada
- Founded
- 1996, per LinkedIn
- Domain registered
- 31 Oct 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6,974 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- indigo.ca · Shopify · CAD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Indigo
What people ask Google about Indigo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Indigo legit?
According to Gravity by Benchr, Indigo is a brand based in Canada: its website has existed since October 2000, it sells on a Shopify store, it employs 6,974 people on LinkedIn, it has 531,588 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Indigo?
Indigo is a Canadian bookstore that sells books, home decor, stationery, toys, and lifestyle products both online and in physical stores. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification, October 2026.
How much does Indigo cost?
Indigo's best seller, A Court of Thorns and Roses, sells from CA$25.00 to CA$40.00 on indigo.ca. 91% of the catalogue is in stock. Gravity does not track prices daily: check indigo.ca before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Indigo promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Indigo advertises on Facebook and Instagram and on Google, where its offers often run. Check indigo.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Indigo?
Indigo sells on its own website, indigo.ca, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Indigo?
Gravity by Benchr records a company based in Canada, founded in 1996 according to LinkedIn, on a domain registered in 2000, with 6,974 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Indigo growing?
Yes. Gravity by Benchr estimates about 6,284,100 visits to indigo.ca in September 2026, up 11% in a month and up 56% over three months. Indigo ranks #2 of 1,190 Books brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Indigo use?
Gravity by Benchr identifies indigo.ca as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records.
How much does Indigo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Indigo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in Canada?
Among Books brands in Canada in the Gravity by Benchr index, Indigo ranks #2 of 1,190 by estimated traffic. Its closest competitors on the same market are Chapters Bookstore, foyles.co.uk, waterstones.com, Eason and Harry Hartog. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Indigo.