Brand page · Jewelry · United Kingdom
Indigo Lune: 282K visits a month, 399 active Meta ads, Gravity score 675.
Indigo Lune — Indigo Lune is a British jewelry brand that creates personalized birthstone jewelry and meaningful gifts, with pieces that can be customized to represent people, moments and memories that matter most. In September 2026 indigolune.com drew an estimated 282K visits, up 2% on the month before. It ranks #125 of 33,382 Jewelry brands in United Kingdom and holds a 4.7 Trustpilot rating over 1,608 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Indigo Lune is a British jewelry brand that creates personalized birthstone jewelry and meaningful gifts, with pieces that can be customized to represent people, moments and memories that matter most.
01 · Traffic
How much traffic Indigo Lune gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Indigo Lune drew an estimated 282K visits in September 2026, up 2% on the month before and down 5% over three months.
- Worldwide#39,451of 4.5M sites · Top 1%
- In United States#12,831of 1.2M sites · Top 5%
- Jewelry, worldwide#643of 132,285 brands · Top 1%
- Jewelry, United States#125of 33,382 brands · Top 1%
282K
estimated visits in September
1 mo ▲ +1.7%4 mo ▼ −5.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Indigo Lune.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Indigo Lune holds 4.7 out of 5 on Trustpilot over 1,608 reviews, 1,467 of them in the last twelve months: 87% of customers give five stars and 5% one star. That volume places Indigo Lune in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Indigo Lune sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Indigo Lune sells on Shopify, 94% of its catalogue in stock. The best seller is Navae Birthstone Ring, at £60.00, followed by Pia Ring and Leesha Birthstone Ring.
#1Navae Birthstone RingIndigo Lune£60.00In stock
#2Pia RingIndigo Lune£35.00In stock
#3Leesha Birthstone RingIndigo Lune£60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Indigo Lune in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 88% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$86.03
- Currency
- GBP
04 · Ads
What Indigo Lune is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Indigo Lune runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text).
INDIGO LUNE | Waterproof Gold JewelleryIndigo Lune6 Oct 2026image
default_collection_headlineIndigo Lune6 Oct 2026image
Your Eyes + Their EyesIndigo Lune6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Indigo Lune Limitedverified
Text ad20 Oct 2026Indigo Lune Limitedverified
Text ad20 Oct 2026Indigo Lune Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Indigo Lune.
The creators who tag @indigolune on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @indigolune on Instagram, led by 🌹Liza (12.4K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🌹Liza@ldnailsxo · 🇬🇧 GB | Beauty cosmetics skincare Creator | 12.4K | 0.1% | 7 | Tagged @indigolune |
06 · Competitors according to Gravity
Who Indigo Lune competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Indigo Lune among Jewelry brands in United Kingdom. The closest is jewlr.com, then lilliparis.com, Mint & Lily, GLDN, Everlasting, WUNDERklein.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| jewlr.comjewlr.com | |||||||
| lilliparis.comlilliparis.com | |||||||
| Mint & Lilymintandlily.com | |||||||
| GLDNgldn.com | |||||||
| Everlastingeverlasting.shop | |||||||
| WUNDERkleinwunderklein.com |
07 · Company
The company behind Indigo Lune.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Indigo Lune is a company based in Solihull, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in July 2015. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Solihull
- Founded
- 2015, per LinkedIn
- Domain registered
- 14 Jul 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- indigolune.com · Shopify · GBP
- Catalogue
- 19 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Indigo Lune
What people ask Google about Indigo Lune.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Indigo Lune a legit company?
According to Gravity by Benchr, Indigo Lune is a brand based in Solihull, United Kingdom: its website has existed since July 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 510,011 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Indigo Lune?
Customers rate Indigo Lune 4.7 out of 5 on Trustpilot over 1,608 reviews, 1,467 of them in the last twelve months: 87% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Indigo Lune known for?
Indigo Lune is a British jewelry brand that creates personalized birthstone jewelry and meaningful gifts, with pieces that can be customized to represent people, moments and memories that matter most. Gravity by Benchr classifies it under Jewelry, with Rings making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Indigo Lune cost?
Indigo Lune's best seller, Navae Birthstone Ring, sells £60.00 on indigolune.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check indigolune.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Indigo Lune discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Indigo Lune advertises on Facebook and Instagram and on Google, where its offers often run. Check indigolune.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Indigo Lune?
Indigo Lune sells on its own website, indigolune.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Indigo Lune?
Gravity by Benchr records a company based in Solihull, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Indigo Lune doing well?
Not at the moment. Gravity by Benchr estimates about 281,900 visits to indigolune.com in September 2026, up 2% in a month and down 5% over three months. Indigo Lune ranks #125 of 33,382 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Indigo Lune use?
Gravity by Benchr identifies indigolune.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Indigo Lune spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Indigo Lune on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Indigo Lune ranks #125 of 33,382 by estimated traffic. Its closest competitors on the same market are jewlr.com, lilliparis.com, Mint & Lily, GLDN, Everlasting. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Indigo Lune.