Brand page · Jewelry · United States
Mint & Lily: 597K visits a month, 1,311 active Meta ads, Gravity score 622.
Mint & Lily — Choose from a variety of personalized jewelry, including engraved cuffs & name necklaces. Huge selection of necklaces for every style! FREE SHIPPING on all U.S orders over $65!. In September 2026 mintandlily.com drew an estimated 597K visits, down 28% on the month before. It ranks #59 of 33,382 Jewelry brands in United States and holds a 4.5 Trustpilot rating over 36,115 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Choose from a variety of personalized jewelry, including engraved cuffs & name necklaces. Huge selection of necklaces for every style! FREE SHIPPING on all U.S orders over $65!
01 · Traffic
How much traffic Mint & Lily gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mint & Lily drew an estimated 597K visits in September 2026, down 28% on the month before and up 0% over three months.
- Worldwide#21,582of 4.5M sites · Top 1%
- In United States#7,091of 1.2M sites · Top 1%
- Jewelry, worldwide#286of 132,285 brands · Top 1%
- Jewelry, United States#59of 33,382 brands · Top 1%
597K
estimated visits in September
1 mo ▼ −28.5%4 mo ▲ +0.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mint & Lily.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mint & Lily holds 4.5 out of 5 on Trustpilot over 36,115 reviews, 5,201 of them in the last twelve months: 84% of customers give five stars and 7% one star. That volume places Mint & Lily in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mint & Lily sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mint & Lily sells on Shopify, 100% of its catalogue in stock. The best seller is Pave Initial Pendant Necklace with Paperclip Chain, at US$39.00, followed by Double Name Ring and Tiny Stackable Name Ring.
#1Pave Initial Pendant Necklace with Paperclip ChainMint & LilyUS$39.00In stock
#2Double Name RingMint & LilyUS$29.00–US$99.00In stock
#3Tiny Stackable Name RingMint & LilyUS$29.00–US$89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mint & Lily in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 86% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$39.00
- Currency
- USD
04 · Ads
What Mint & Lily is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mint & Lily runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
Beaded Diamond BandMINT & LILY6 Oct 2026image
Pave Initial Pendant NecklaceMINT & LILY6 Oct 2026image
Dainty Baguette Tennis BraceletMINT & LILY6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026上海安琢文化发展有限公司verified
Text ad13 Oct 2026化州市王木木贸易商行verified
Text ad11 Oct 2026HỘ KINH DOANH LẨU NƯỚNG HÀN QUỐCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mint & Lily.
The creators who tag @mintandlily on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mintandlily on Instagram, led by Julian Martin (16.7K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJulian Martin@juliangoulian · 🇺🇸 US | Photography visual arts Creator | 16.7K | 1.0% | 2 | Tagged @mintandlily |
06 · Competitors according to Gravity
Who Mint & Lily competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mint & Lily among Jewelry brands in United States. The closest is jewlr.com, then lilliparis.com, FabuLove, tulas, PRYA, Indigo Lune.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| jewlr.comjewlr.com | |||||||
| lilliparis.comlilliparis.com | |||||||
| FabuLovefabulove.co | |||||||
| tulastulas.co | |||||||
| PRYAprya.co.uk | |||||||
| Indigo Luneindigolune.com |
07 · Company
The company behind Mint & Lily.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mint & Lily is a company based in San Francisco, United States, on a domain registered in June 2016. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- Data not available
- Domain registered
- 13 Jun 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mintandlily.com · Shopify · USD
- Catalogue
- 216 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mint & Lily
What people ask Google about Mint & Lily.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mint & Lily a legit company?
According to Gravity by Benchr, Mint & Lily is a brand based in San Francisco, United States: its website has existed since June 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 249,892 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mint & Lily reviews: is it worth it?
Customers rate Mint & Lily 4.5 out of 5 on Trustpilot over 36,115 reviews, 5,201 of them in the last twelve months: 84% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mint & Lily sell?
Choose from a variety of personalized jewelry, including engraved cuffs & name necklaces. Huge selection of necklaces for every style! FREE SHIPPING on all U.S orders over $65! Gravity by Benchr classifies it under Jewelry, with Bracelets making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Mint & Lily prices: how much is it?
Mint & Lily's best seller, Pave Initial Pendant Necklace with Paperclip Chain, sells US$39.00 on mintandlily.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check mintandlily.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mint & Lily discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mint & Lily advertises on Facebook and Instagram and on Google, where its offers often run. Check mintandlily.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mint & Lily?
Mint & Lily sells on its own website, mintandlily.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mint & Lily?
Gravity by Benchr records a company based in San Francisco, United States, whose domain was registered in 2016, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mint & Lily doing well?
Yes. Gravity by Benchr estimates about 596,600 visits to mintandlily.com in September 2026, down 28% in a month and up 0% over three months. Mint & Lily ranks #59 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mint & Lily use?
Gravity by Benchr identifies mintandlily.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mint & Lily spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mint & Lily on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Mint & Lily ranks #59 of 33,382 by estimated traffic. Its closest competitors on the same market are jewlr.com, lilliparis.com, FabuLove, tulas, PRYA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mint & Lily.