Brand page · Lawn & Garden · Canada

Indoor Farmer Top 5% worldwide Top 5% in Canada Top 5% in Lawn & Garden Top 5% in Lawn & Garden in Canada
indoorfarmer.ca·🇨🇦 Waterloo, Canada· Shopify·Since 2012

Indoor Farmer: 52.8k visits a month, 34 active Meta ads, Gravity score 517.

Indoor Farmer — Indoor Farmer is a Canadian company that sells gardening and hydroponic solutions, including nutrients, equipment, seeds, and garden supplies. In September 2026 indoorfarmer.ca drew an estimated 52.8k visits, up 26% on the month before. It ranks #23 of 768 Lawn & Garden brands in Canada.

indoorfarmer.ca@indoorfarmer 14.6kYouTube 414FacebookLinkedIn 40Trustpilot 4.0Meta Ad Library 34

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
52.8k
+26% vs. August 2026
Instagram followers
14.6k
114 posts · @indoorfarmer
Trustpilot
4.0
4 reviews
Meta ads
34
active · on Google since 2022
Products
77%
in stock · 313 collections
Rank in Canada
#23
of 768 in Lawn & Garden
LinkedIn
40
followers · 6 employees
Earned media value
€139.9
per month, Instagram

Gravity score

517/ 1000 · 10 of 10 indicators rated
Brand Power650
Momentum363
Performance539

Percentiles within 30 peers: Lawn & Garden brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Indoor Farmer is a Canadian company that sells gardening and hydroponic solutions, including nutrients, equipment, seeds, and garden supplies.

01 · Traffic

How much traffic Indoor Farmer gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Indoor Farmer drew an estimated 52.8k visits in September 2026, up 26% on the month before and down 27% over three months.

  • Worldwide#162,187of 4.5m sites · Top 5%
  • In Canada#2,983of 104k sites · Top 5%
  • Lawn & Garden, worldwide#972of 52,482 brands · Top 5%
  • Lawn & Garden, Canada#23of 768 brands · Top 5%
Monthly visitssource Sept 2026

52.8k

estimated visits in September

1 mo ▲ +25.8%4 mo ▼ −27.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Indoor Farmer.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Indoor Farmer holds 4.0 out of 5 on Trustpilot over 4 reviews: 100% of customers give five stars and 0% one star.

Trustpilotclaimed page · read 21 Oct 2026
4.0TrustScore · 4 reviews
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Indoor Farmer sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Indoor Farmer sells on Shopify, 77% of its catalogue in stock. The best seller is Bootstrap Farmer 1020 Extra Strength Shallow Microgreen Trays, at CA$8.95–CA$214.95, followed by Bootstrap Farmer 1020 Extra Strength Seed Starting Trays and Bootstrap Farmer 6 Cell Plug Tray Inserts.

ProductsCatalogue read Oct 2026
  • #1Bootstrap Farmer 1020 Extra Strength Shallow Microgreen TraysIndoor FarmerCA$8.95–CA$214.95In stock
  • #2Bootstrap Farmer 1020 Extra Strength Seed Starting TraysIndoor FarmerCA$9.95–CA$299.95In stock
  • #3Bootstrap Farmer 6 Cell Plug Tray InsertsIndoor FarmerCA$1.25–CA$164.95In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Gardening39%
Seeds, Bulbs & Accessories20%
Home & Garden10%
Watering & Irrigation9%

Share of the catalogue by product family.

Activity mixdominant: Lawn & Garden
Lawn & Garden49%
Plants22%
Home & Garden10%
Tools4%
Lighting3%

The dominant category places Indoor Farmer in its comparison group.

Prices and ratingsstore data
Average rating
4.90 / 5
Rated products
45% of the catalogue
In stock
77%
Upper price quartile
US$38.53
Currency
CAD

05 · Influencers

Who talks about Indoor Farmer.

The creators who tag @indoorfarmer on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @indoorfarmer · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Indoor Farmer competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Indoor Farmer among Lawn & Garden brands in Canada. The closest is Urban Grow Garden Supply, then Provision, Buds and Blossoms, Grow It All, Plantwell, Tree of Life Inc..

CompetitorsLawn & Garden · Canada · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Urban Grow Garden Supplyurban-grow.ca
Provisionprovisiongardens.com
Buds and Blossomsbudsblossomsgrow.com
Grow It Allgrowitall.ca
Plantwellplantwellinc.com
Tree of Life Inc.treeoflifeshop.ca
Competitors Gravity finds for Indoor Farmer. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Indoor Farmer with Urban Grow Garden Supply

07 · Company

The company behind Indoor Farmer.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Indoor Farmer is a company based in Waterloo, Canada, founded in 2012 according to LinkedIn, on a domain registered in November 2012. It employs about 6 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇨🇦 Canada · Waterloo
Founded
2012, per LinkedIn
Domain registered
10 Nov 2012
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
6 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
indoorfarmer.ca · Shopify · CAD
Catalogue
313 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Indoor Farmer

What people ask Google about Indoor Farmer.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Indoor Farmer legit?

According to Gravity by Benchr, Indoor Farmer is a brand based in Waterloo, Canada: its website has existed since November 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 14,576 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Indoor Farmer known for?

Indoor Farmer is a Canadian company that sells gardening and hydroponic solutions, including nutrients, equipment, seeds, and garden supplies. Gravity by Benchr classifies it under Lawn & Garden, with Gardening making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Indoor Farmer cost?

Indoor Farmer's best seller, Bootstrap Farmer 1020 Extra Strength Shallow Microgreen Trays, sells from CA$8.95 to CA$214.95 on indoorfarmer.ca. 77% of the catalogue is in stock. Gravity does not track prices daily: check indoorfarmer.ca before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Indoor Farmer discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Indoor Farmer advertises on Facebook and Instagram and on Google, where its offers often run. Check indoorfarmer.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Indoor Farmer?

Indoor Farmer sells on its own website, indoorfarmer.ca, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Indoor Farmer?

Gravity by Benchr records a company based in Waterloo, Canada, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Indoor Farmer growing?

Not at the moment. Gravity by Benchr estimates about 52,800 visits to indoorfarmer.ca in September 2026, up 26% in a month and down 27% over three months. Indoor Farmer ranks #23 of 768 Lawn & Garden brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Indoor Farmer use?

Gravity by Benchr identifies indoorfarmer.ca as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Indoor Farmer's ad budget?

Gravity by Benchr does not publish a spend figure for Indoor Farmer on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Lawn & Garden brands in Canada?

Among Lawn & Garden brands in Canada in the Gravity by Benchr index, Indoor Farmer ranks #23 of 768 by estimated traffic. Its closest competitors on the same market are Urban Grow Garden Supply, Provision, Buds and Blossoms, Grow It All and Plantwell. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Indoor Farmer.