Brand page · Personal Care · Australia
Inika traffic, ads & competitors 83.4k visits a month, 67 active Meta ads, Gravity score 610.
Inika — INIKA Organic Australia is a natural cosmetics brand that sells certified organic beauty products including skincare and makeup made from botanical ingredients and minerals. In September 2026 inikaorganic.com drew an estimated 83.4k visits, down 20% on the month before. It ranks #925 of 33,626 Personal Care brands in Australia and holds a 4.4 Trustpilot rating over 120 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
INIKA Organic Australia is a natural cosmetics brand that sells certified organic beauty products including skincare and makeup made from botanical ingredients and minerals.
01 · Traffic
Inika website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Inika drew an estimated 83.4k visits in September 2026, down 20% on the month before and up 11% over three months.
- Worldwide#109,605of 4.5m sites · Top 5%
- In United States#35,786of 1.2m sites · Top 5%
- Personal Care, worldwide#5,429of 215,119 brands · Top 5%
- Personal Care, United States#925of 33,626 brands · Top 5%
83.4k
estimated visits in September
1 mo ▼ −20.2%4 mo ▲ +10.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Inika reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Inika holds 4.4 out of 5 on Trustpilot over 120 reviews, 87 of them in the last twelve months: 67% of customers give five stars and 26% one star. That volume places Inika in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Cosmetics Store Cosmetics Industry Beauty Product Supplier Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Inika best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Inika sells on Shopify, 76% of its catalogue in stock. The best seller is INIKA Organic Loose Mineral Foundation SPF 25, at A$75.00, followed by INIKA Organic Liquid Foundation and INIKA Organic BB Cream.
#1INIKA Organic Loose Mineral Foundation SPF 25InikaA$75.00In stock
#2INIKA Organic Liquid FoundationInikaA$79.00In stock
#3INIKA Organic BB CreamInikaA$75.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Inika in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 81% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$54.40
- Currency
- AUD
04 · Ads
Inika ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Inika runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Free Brush With Any FoundationINIKA Organic8 Oct 2026image
Shop Natural FoundationINIKA Organic7 Oct 2026image
Free Brush With Any FoundationINIKA Organic7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TOTAL BEAUTY NETWORK PTY LIMITEDverified
Text ad20 Oct 2026TOTAL BEAUTY NETWORK PTY LIMITEDverified
Text ad20 Oct 2026FUNNEL MARKETING LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Inika influencers
The creators who tag @inikaorganic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @inikaorganic on Instagram, led by @cosmetiquemakeup (24.9k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ccosmetiquemakeup@cosmetiquemakeup · 🇦🇺 AU | Beauty cosmetics skincare Creator | 24.9k | 0.3% | 6 | Tagged @inikaorganic |
06 · Competitors according to Gravity
Inika competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Inika among Personal Care brands in Australia. The closest is Bali Body, then esmi, Sven's Island, Alpha-H, NAKED SUNDAYS, Breeze Balm.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bali Bodyuk.balibodyco.com | |||||||
| esmiesmi.com.au | |||||||
| Sven's Islandsvensisland.com.au | |||||||
| Alpha-Halpha-h.com | |||||||
| NAKED SUNDAYSnakedsundays.com | |||||||
| Breeze Balmbreezebalm.com |
07 · Company
Who is behind Inika?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Inika is a company based in Mulgrave, Australia, on a domain registered in August 2015. It employs about 17 people.
- Entity country
- 🇦🇺 Australia · Mulgrave
- Domain registered
- 27 Aug 2015
- Status
- Operating
- Employees
- 17 on LinkedIn
- Own store
- inikaorganic.com · Shopify · AUD
- Catalogue
- 79 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Inika
What people ask Google about Inika.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Inika legit?
According to Gravity by Benchr, Inika is a brand based in Mulgrave, Australia: its website has existed since August 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 144,221 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Inika?
Customers rate Inika 4.4 out of 5 on Trustpilot over 120 reviews, 87 of them in the last twelve months: 67% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Inika?
INIKA Organic Australia is a natural cosmetics brand that sells certified organic beauty products including skincare and makeup made from botanical ingredients and minerals. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Inika prices: how much is it?
Inika's best seller, INIKA Organic Loose Mineral Foundation SPF 25, sells A$75.00 on inikaorganic.com. 76% of the catalogue is in stock. Gravity does not track prices daily: check inikaorganic.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Inika discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Inika advertises on Facebook and Instagram and on Google, where its offers often run. Check inikaorganic.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Inika?
Inika sells on its own website, inikaorganic.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Inika?
Gravity by Benchr records a company based in Mulgrave, Australia, whose domain was registered in 2015, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Inika doing well?
Yes. Gravity by Benchr estimates about 83,400 visits to inikaorganic.com in September 2026, down 20% in a month and up 11% over three months. Inika ranks #925 of 33,626 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Inika use?
Gravity by Benchr identifies inikaorganic.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Inika's ad budget?
Gravity by Benchr does not publish a spend figure for Inika on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Inika ranks #925 of 33,626 by estimated traffic. Its closest competitors on the same market are Bali Body, esmi, Sven's Island, Alpha-H and NAKED SUNDAYS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Inika.