Brand page · Party & Celebration · France
Initiatives traffic, ads & competitors 75.4k visits a month, 301 active Meta ads.
Initiatives — Initiatives is a French company that helps schools and associations raise funds for educational, artistic, and sports projects through ready-to-use fundraising solutions like chocolate sales, flower sales, raffles, and personalized items. In September 2026 initiatives.fr drew an estimated 75.4k visits, up 145% on the month before. It ranks #8 of 383 Party & Celebration brands in France and holds a 4.7 Trustpilot rating over 30,875 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Initiatives is a French company that helps schools and associations raise funds for educational, artistic, and sports projects through ready-to-use fundraising solutions like chocolate sales, flower sales, raffles, and personalized items.
01 · Traffic
Initiatives website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Initiatives drew an estimated 75.4k visits in September 2026, up 145% on the month before and down 30% over three months.
- Worldwide#119,450of 4.5m sites · Top 5%
- In France#4,412of 166k sites · Top 5%
- Party & Celebration, worldwide#390of 46,327 brands · Top 1%
- Party & Celebration, France#8of 383 brands · Top 5%
75.4k
estimated visits in September
1 mo ▲ +145.0%4 mo ▼ −29.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Initiatives reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Initiatives holds 4.7 out of 5 on Trustpilot over 30,875 reviews, 3,058 of them in the last twelve months: 76% of customers give five stars and 1% one star. That volume places Initiatives in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, Initiatives scores 4.7 over 14,453 reviews.
Education & Training
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Initiatives best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Initiatives's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Initiatives in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Initiatives ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Initiatives runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Un dessin de légume aujourd’hui, une sortie poney demain… et un torchon collector pour des années. 🥕🐴 Elles ont tout compris et l’expliquentInitiatives8 Oct 2026video
Un dessin de légume aujourd’hui, une sortie poney demain… et un torchon collector pour des années. 🥕🐴 Elles ont tout compris et l’expliquentInitiatives8 Oct 2026video
Vente de bulbes & plants françaisInitiatives8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026DISTRIBUTION MANCELLE PUBLICITEverified
Text ad21 Oct 2026DISTRIBUTION MANCELLE PUBLICITEverified
Text ad21 Oct 2026DISTRIBUTION MANCELLE PUBLICITEverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Initiatives influencers
The creators who tag @initiatives.fr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Initiatives competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Initiatives among Party & Celebration brands in France. The closest is World’s Finest Chocolate, then poppinpopcornonline.com, Clubs Choice Fundraising, Trail's End, shopcharlestonwrap.com, ChalkTalk Sports.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| World’s Finest Chocolateworldsfinestchocolate.com | |||||||
| poppinpopcornonline.compoppinpopcornonline.com | |||||||
| Clubs Choice Fundraisingclubschoicefundraising.com | |||||||
| Trail's Endtrails-end.com | |||||||
| shopcharlestonwrap.comshopcharlestonwrap.com | |||||||
| ChalkTalk Sportschalktalksports.com |
07 · Company
Who is behind Initiatives?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Initiatives is a company based in France, founded in 1993 according to LinkedIn, on a domain registered in November 1997. It employs about 62 people.
- Entity country
- 🇫🇷 France
- Founded
- 1993, per LinkedIn
- Domain registered
- 23 Nov 1997
- Status
- Operating
- Employees
- 62 on LinkedIn
- Own store
- initiatives.fr
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Initiatives
What people ask Google about Initiatives.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Initiatives legit or a scam?
According to Gravity by Benchr, Initiatives is a brand based in France: its website has existed since November 1997, its Trustpilot profile is claimed by the brand, it employs 62 people on LinkedIn, it has 13,621 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Initiatives?
Customers rate Initiatives 4.7 out of 5 on Trustpilot over 30,875 reviews, 3,058 of them in the last twelve months: 76% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Initiatives scores 4.7 over 14,453 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Initiatives?
Initiatives is a French company that helps schools and associations raise funds for educational, artistic, and sports projects through ready-to-use fundraising solutions like chocolate sales, flower sales, raffles, and personalized items. Gravity by Benchr classifies it under Party & Celebration. Source: Gravity by Benchr product classification.
Is there a Initiatives discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Initiatives advertises on Facebook and Instagram and on Google, where its offers often run. Check initiatives.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Initiatives?
Gravity by Benchr records a company based in France, founded in 1993 according to LinkedIn, on a domain registered in 1997, with 62 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Initiatives growing?
Not at the moment. Gravity by Benchr estimates about 75,400 visits to initiatives.fr in September 2026, up 145% in a month and down 30% over three months. Initiatives ranks #8 of 383 Party & Celebration brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Initiatives' ad budget?
Gravity by Benchr does not publish a spend figure for Initiatives on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Party & Celebration brands in France?
Among Party & Celebration brands in France in the Gravity by Benchr index, Initiatives ranks #8 of 383 by estimated traffic. Its closest competitors on the same market are World’s Finest Chocolate, poppinpopcornonline.com, Clubs Choice Fundraising, Trail's End and shopcharlestonwrap.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Initiatives.