Brand page · Health Care
Inito: 302k visits a month, 432 active Meta ads.
Inito — Track your fertility hormones at home, in 10 minutes. Measure Estrogen, LH, PdG & FSH in a single test strip. Track 6 fertile days, and confirm ovulation. HSA/FSA eligible. In September 2026 inito.com drew an estimated 302k visits, down 5% on the month before. It ranks #131 of 12,108 Health Care brands and holds a 4.3 Trustpilot rating over 58 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Track your fertility hormones at home, in 10 minutes. Measure Estrogen, LH, PdG & FSH in a single test strip. Track 6 fertile days, and confirm ovulation. HSA/FSA eligible.
01 · Traffic
How much traffic Inito gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Inito drew an estimated 302k visits in September 2026, down 5% on the month before and up 1% over three months.
- Worldwide#37,356of 4.5m sites · Top 1%
- In United States#12,154of 1.2m sites · Top 5%
- Health Care, worldwide#718of 105,715 brands · Top 1%
- Health Care, United States#131of 12,108 brands · Top 5%
302k
estimated visits in September
1 mo ▼ −5.1%4 mo ▲ +1.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Inito.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Inito holds 4.3 out of 5 on Trustpilot over 58 reviews, 48 of them in the last twelve months: 72% of customers give five stars and 21% one star. That volume places Inito in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Medical Equipment Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Inito sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Inito's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Inito in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Inito is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Inito runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since May 2022 (image).
$50 Off Your First OrderInito7 Oct 2026video
$50 Off Your First OrderInito7 Oct 2026video
Confirm Ovulation at HomeInito7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Inito.
The creators who tag @initofertility on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @initofertility on Instagram, led by Infertile AF by Ali Prato (29.5k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IInfertile AF by Ali Prato@infertileafstories · 🇺🇸 US | Parenting family Creator | 29.5k | 0.4% | 4 | Tagged @initofertility |
06 · Competitors according to Gravity
Who Inito competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Inito among Health Care brands. The closest is Clearblue, then Mira Fertility Shop, Hormona, Tempdrop, Aavia, famivita.com.br.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Clearblueclearblue.com | |||||||
| Mira Fertility Shopshop.miracare.com | |||||||
| Hormonahormona.io | |||||||
| Tempdroptempdrop.com | |||||||
| Aaviaaavia.io | |||||||
| famivita.com.brfamivita.com.br |
07 · Company
The company behind Inito.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Inito is an e-commerce brand, founded in 2015 according to LinkedIn, on a domain registered in May 1999. It employs about 264 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2015, per LinkedIn
- Domain registered
- 3 May 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 264 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- inito.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Inito
What people ask Google about Inito.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Inito legit?
According to Gravity by Benchr, Inito is a brand: its website has existed since May 1999, its Trustpilot profile is claimed by the brand, it employs 264 people on LinkedIn, it has 62,983 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Inito?
Customers rate Inito 4.3 out of 5 on Trustpilot over 58 reviews, 48 of them in the last twelve months: 72% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Inito known for?
Track your fertility hormones at home, in 10 minutes. Measure Estrogen, LH, PdG & FSH in a single test strip. Track 6 fertile days, and confirm ovulation. HSA/FSA eligible. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Inito promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Inito advertises on Facebook and Instagram and on Google, where its offers often run. Check inito.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Inito?
Gravity by Benchr records a company, founded in 2015 according to LinkedIn, on a domain registered in 1999, with 264 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Inito growing?
Yes. Gravity by Benchr estimates about 301,600 visits to inito.com in September 2026, down 5% in a month and up 1% over three months. Inito ranks #131 of 12,108 Health Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Inito's ad budget?
Gravity by Benchr does not publish a spend figure for Inito on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands?
Among Health Care brands in the Gravity by Benchr index, Inito ranks #131 of 12,108 by estimated traffic. Its closest competitors on the same market are Clearblue, Mira Fertility Shop, Hormona, Tempdrop and Aavia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Inito.