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Brand page · Belgium

INNO Top 5% worldwide Top 1% in Belgium
inno.be·🇧🇪 Belgium

INNO: 150k visits a month, 7 active Meta ads.

INNO — INNO is a Belgian fashion and lifestyle retailer offering over 1600 top brands in fashion, gifts, and lifestyle items, with both online shopping and 16 physical stores. In September 2026 inno.be drew an estimated 150k visits, down 21% on the month before.

inno.be@inno_belgium 25.4kLinkedIn 7.7kTrustpilot 2.0Meta Ad Library 7

Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026

Estimated traffic
150k
−21% vs. August 2026
Instagram followers
25.4k
788 posts · @inno_belgium
Trustpilot
2.0
209 reviews · 35 in 12 months
Meta ads
7
active
Products
—
Data not available
Rank in Belgium
—
Data not available
LinkedIn
7.7k
followers · 797 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

INNO is a Belgian fashion and lifestyle retailer offering over 1600 top brands in fashion, gifts, and lifestyle items, with both online shopping and 16 physical stores.

01 · Traffic

How much traffic INNO gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

INNO drew an estimated 150k visits in September 2026, down 21% on the month before and up 27% over three months.

  • Worldwide#54,462of 4.5m sites · Top 5%
  • In Belgium#263of 36.5k sites · Top 1%
  • Category, worldwide—Data not available
  • Category, Belgium—Data not available
Monthly visitssource Sept 2026

150k

estimated visits in September

1 mo ▼ −21.4%4 mo ▲ +26.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about INNO.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

INNO holds 2.0 out of 5 on Trustpilot over 209 reviews, 35 of them in the last twelve months: 17% of customers give five stars and 73% one star. That volume places INNO in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.0TrustScore · 209 reviews · 35 in 12 months
Top 20% review volume
5 ★17%
4 ★0%
3 ★2%
2 ★7%
1 ★73%

Department Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What INNO sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read INNO's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixData not available

Data not available

The dominant category places INNO in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about INNO.

The creators who tag @inno_belgium on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @inno_belgium on Instagram, led by SILVIA (682k followers, 1.3% engagement).

Influencersaccounts tagging @inno_belgium · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSILVIA@sileyls · 🇺🇸 USFashion style luxury Creator682k1.3%1Tagged @inno_belgium
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who INNO competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for INNO. The closest is Levis India Store, then Jean Jail, jeans-industry.fr, inthestyle.com, House Brand Store, rifle.com.co.

CompetitorsBelgium · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Levis India Storelevi.in
Jean Jailjeanjail.com.au
jeans-industry.frjeans-industry.fr
inthestyle.cominthestyle.com
House Brand Storehousebrand.com
rifle.com.corifle.com.co
Competitors Gravity finds for INNO. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare INNO with Levis India Store

07 · Company

The company behind INNO.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

INNO is a company based in Belgium, founded in 1897 according to LinkedIn. It employs about 797 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇧🇪 Belgium
Founded
1897, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
797 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
inno.be
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about INNO

What people ask Google about INNO.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is INNO legit?

According to Gravity by Benchr, INNO is a brand based in Belgium: its Trustpilot profile is claimed by the brand, it employs 797 people on LinkedIn, it has 25,433 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about INNO?

Customers rate INNO 2.0 out of 5 on Trustpilot over 209 reviews, 35 of them in the last twelve months: 17% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does INNO sell?

INNO is a Belgian fashion and lifestyle retailer offering over 1600 top brands in fashion, gifts, and lifestyle items, with both online shopping and 16 physical stores. Source: Gravity by Benchr product classification.

Is there a INNO discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: INNO advertises on Facebook and Instagram, where its offers often run. Check inno.be for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns INNO?

Gravity by Benchr records a company based in Belgium, founded in 1897 according to LinkedIn, with 797 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is INNO doing well?

Yes. Gravity by Benchr estimates about 150,200 visits to inno.be in September 2026, down 21% in a month and up 27% over three months. Source: Gravity by Benchr estimated traffic, September 2026.

What is INNO's ad budget?

Gravity by Benchr does not publish a spend figure for INNO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with INNO.