Brand page · Pet Supplies · United States
Innovet Pet: 65.6k visits a month, 10 active Meta ads, Gravity score 529.
Innovet Pet — Innovet Pet is an online pet store that offers natural, holistic solutions with CBD products and other healthcare items for dogs, cats, horses, and birds, inspired by the founders' own pets' needs. In September 2026 innovetpet.com drew an estimated 65.6k visits, down 14% on the month before. It ranks #189 of 7,399 Pet Supplies brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 276 peers: Pet Supplies brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Innovet Pet is an online pet store that offers natural, holistic solutions with CBD products and other healthcare items for dogs, cats, horses, and birds, inspired by the founders' own pets' needs.
01 · Traffic
How much traffic Innovet Pet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Innovet Pet drew an estimated 65.6k visits in September 2026, down 14% on the month before and down 24% over three months.
- Worldwide#134,791of 4.5m sites · Top 5%
- In United States#43,671of 1.2m sites · Top 5%
- Pet Supplies, worldwide#1,024of 52,845 brands · Top 5%
- Pet Supplies, United States#189of 7,399 brands · Top 5%
65.6k
estimated visits in September
1 mo ▼ −14.4%4 mo ▼ −24.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Innovet Pet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Innovet Pet holds 3.6 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Pet Supply Store Animal Feed Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Innovet Pet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Innovet Pet sells on Shopify, 89% of its catalogue in stock. The best seller is CBD Oil for Dogs, at US$27.95–US$215.95, followed by Advanced Mobility Support Chews for Dogs and CBD Dog Treats.
#1CBD Oil for DogsInnovet PetUS$27.95–US$215.95In stock
#3Advanced Mobility Support Chews for DogsInnovet PetUS$38.95In stock
CBD Dog TreatsInnovet PetUS$29.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Innovet Pet in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 78% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$43.94
- Currency
- USD
04 · Ads
What Innovet Pet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Innovet Pet runs Meta ads on Facebook, Instagram, Threads, whatsapp.
For Pets Who Deserve MoreInnovet Pets7 Oct 2026image
For Pets Who Deserve MoreInnovet Pets6 Oct 2026image
For Pets Who Deserve MoreInnovet Pets2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Innovet Pet.
The creators who tag @innovetpetproducts on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Innovet Pet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Innovet Pet among Pet Supplies brands in United States. The closest is Honest Paws, then Lumiqour, Natural Dog Company, PetScy, Pet Releaf, Pet Honesty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Honest Pawshonestpaws.com | |||||||
| Lumiqourlumiqour.com | |||||||
| Natural Dog Companynaturaldog.com | |||||||
| PetScypetscy.com | |||||||
| Pet Releafpetreleaf.com | |||||||
| Pet Honestypethonesty.com |
07 · Company
The company behind Innovet Pet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Innovet Pet is a company based in Longmont, United States, founded in 2005 according to LinkedIn, on a domain registered in January 2009. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Longmont
- Founded
- 2005, per LinkedIn
- Domain registered
- 31 Jan 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- innovetpet.com · Shopify · USD
- Catalogue
- 68 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Innovet Pet
What people ask Google about Innovet Pet.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Innovet Pet legit?
According to Gravity by Benchr, Innovet Pet is a brand based in Longmont, United States: its website has existed since January 2009, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 19,711 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Innovet Pet known for?
Innovet Pet is an online pet store that offers natural, holistic solutions with CBD products and other healthcare items for dogs, cats, horses, and birds, inspired by the founders' own pets' needs. Gravity by Benchr classifies it under Pet Supplies, with Pet Vitamins & Supplements making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Innovet Pet cost?
Innovet Pet's best seller, CBD Oil for Dogs, sells from US$27.95 to US$215.95 on innovetpet.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check innovetpet.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Innovet Pet promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Innovet Pet advertises on Facebook and Instagram, where its offers often run. Check innovetpet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Innovet Pet?
Innovet Pet sells on its own website, innovetpet.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Innovet Pet?
Gravity by Benchr records a company based in Longmont, United States, founded in 2005 according to LinkedIn, on a domain registered in 2009, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Innovet Pet growing?
Not at the moment. Gravity by Benchr estimates about 65,600 visits to innovetpet.com in September 2026, down 14% in a month and down 24% over three months. Innovet Pet ranks #189 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Innovet Pet use?
Gravity by Benchr identifies innovetpet.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Innovet Pet spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Innovet Pet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, Innovet Pet ranks #189 of 7,399 by estimated traffic. Its closest competitors on the same market are Honest Paws, Lumiqour, Natural Dog Company, PetScy and Pet Releaf. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Innovet Pet.