Brand page · Cameras
Insta360: 5.3M visits a month, 893 active Meta ads.
Insta360 — Insta360 is a company that manufactures and sells 360 cameras, action cameras, drones, and imaging accessories for creators. In September 2026 insta360.com drew an estimated 5.3M visits, down 15% on the month before. It ranks #2 of 461 Cameras brands and holds a 4.1 Trustpilot rating over 2,009 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Insta360 is a company that manufactures and sells 360 cameras, action cameras, drones, and imaging accessories for creators.
01 · Traffic
How much traffic Insta360 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Insta360 drew an estimated 5.3M visits in September 2026, down 15% on the month before and down 19% over three months.
- Worldwide#3,716of 4.5M sites · Top 1%
- In United States#1,288of 1.2M sites · Top 1%
- Cameras, worldwide#5of 5,953 brands · Top 1%
- Cameras, United States#2of 461 brands · Top 1%
5.3M
estimated visits in September
1 mo ▼ −15.0%4 mo ▼ −19.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Insta360.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Insta360 holds 4.1 out of 5 on Trustpilot over 2,009 reviews, 1,060 of them in the last twelve months: 62% of customers give five stars and 28% one star. That volume places Insta360 in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Insta360 scores 4.8 over 112 reviews.
Electronics Company
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Insta360 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Insta360's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Insta360 in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Currency
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04 · Ads
What Insta360 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Insta360 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2026 (image, text, video).
NEW 8k @Insta360 X5 Epic SuperCar Fly Shot 💥 See Results ‼️ #drexlee #insta360x5 #cinematicInsta3607 Oct 2026video
Flow 2 Pro + roller skates = 🔥 A crazy way to get smooth footage. 🛼🎞️ Would you try this? 📷 @a2zshots with Insta360 Flow 2 Pro #Insta360Insta3607 Oct 2026video
Testing the new @insta360 Mic Pro in one of the most famous post cards in Brazil 🇧🇷✨ USE MY CODE “CHAFA” ON THEIR OFFICIAL WEBSITEInsta3606 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ALEXANDRU OLARU CRIMUverified
Video ad21 Oct 2026影石创新科技股份有限公司verified
Image ad21 Oct 2026影视创新科技股份有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Insta360.
The creators who tag @insta360 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @insta360 on Instagram, led by Shannon Myers (183K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShannon Myers@dive_down_under · 🇦🇺 AU | Pets nature Creator | 183K | 1.2% | 24 | Tagged @insta360 |
06 · Competitors according to Gravity
Who Insta360 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Insta360 among Cameras brands. The closest is GoPro, then AKASO, SJCAM, Antigravity, bigcamera.com.tw, DJI ARS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GoProgopro.com | |||||||
| AKASOakasotech.com | |||||||
| SJCAMsjcam.com | |||||||
| Antigravityantigravity.tech | |||||||
| bigcamera.com.twbigcamera.com.tw | |||||||
| DJI ARSdji-ars.pl |
07 · Company
The company behind Insta360.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Insta360 is an e-commerce brand, founded in 2015 according to LinkedIn, on a domain registered in November 2014. It employs about 916 people.
- Legal name
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- Founded
- 2015, per LinkedIn
- Domain registered
- 21 Nov 2014
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 916 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- insta360.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Insta360
What people ask Google about Insta360.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Insta360 legit?
According to Gravity by Benchr, Insta360 is a brand: its website has existed since November 2014, its Trustpilot profile is claimed by the brand, it employs 916 people on LinkedIn, it has 3,468,115 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Insta360 reviews: is it worth it?
Customers rate Insta360 4.1 out of 5 on Trustpilot over 2,009 reviews, 1,060 of them in the last twelve months: 62% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Insta360 scores 4.8 over 112 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Insta360 known for?
Insta360 is a company that manufactures and sells 360 cameras, action cameras, drones, and imaging accessories for creators. Gravity by Benchr classifies it under Cameras. Source: Gravity by Benchr product classification.
Insta360 promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Insta360 advertises on Facebook and Instagram and on Google, where its offers often run. Check insta360.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Insta360?
Gravity by Benchr records a company, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 916 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Insta360 doing well?
Not at the moment. Gravity by Benchr estimates about 5,312,800 visits to insta360.com in September 2026, down 15% in a month and down 19% over three months. Insta360 ranks #2 of 461 Cameras brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Insta360 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Insta360 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Cameras brands?
Among Cameras brands in the Gravity by Benchr index, Insta360 ranks #2 of 461 by estimated traffic. Its closest competitors on the same market are GoPro, AKASO, SJCAM, Antigravity, bigcamera.com.tw. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Insta360.