Brand page · Party & Celebration · United Kingdom
Interflora traffic, ads & competitors 477k visits a month, 131 active Meta ads, Gravity score 620.
Interflora — Interflora UK & Ireland is a flower delivery network that supports local artisan florists across the UK to deliver hand-crafted bouquets and floral gifts. In September 2026 interflora.co.uk drew an estimated 477k visits, down 2% on the month before. It ranks #3 of 3,536 Party & Celebration brands in the United Kingdom and holds a 4.4 Trustpilot rating over 156,167 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 20 peers: Party & Celebration brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Interflora UK & Ireland is a flower delivery network that supports local artisan florists across the UK to deliver hand-crafted bouquets and floral gifts.
01 · Traffic
Interflora website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Interflora drew an estimated 477k visits in September 2026, down 2% on the month before and down 9% over three months.
- Worldwide#25,779of 4.5m sites · Top 1%
- In United Kingdom#1,181of 192k sites · Top 1%
- Party & Celebration, worldwide#55of 46,327 brands · Top 1%
- Party & Celebration, United Kingdom#3of 3,536 brands · Top 1%
477k
estimated visits in September
1 mo ▼ −1.9%4 mo ▼ −9.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Interflora reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Interflora holds 4.4 out of 5 on Trustpilot over 156,167 reviews, 9,943 of them in the last twelve months: 76% of customers give five stars and 8% one star. That volume places Interflora in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Interflora scores 4.5 over 530 reviews.
Flower Market Florist Gift Shop Flower Delivery
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Interflora best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Interflora's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Interflora in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Interflora ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Interflora runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2022 (image, text, video).
Interflora, Say MoreInterflora UK6 Oct 2026image
Here’s a little peak behind the scenes from @annbaffflorist creating a stunning autumnal bouquet 🍂😍 #supportsmallbusinessInterflora UK6 Oct 2026video
Interflora, Say MoreInterflora UK6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026INTERFLORA BRITISH UNITverified
Text ad21 Oct 2026INTERFLORA BRITISH UNITverified
Text ad21 Oct 2026INTERFLORA BRITISH UNITverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Interflora influencers
The creators who tag @interflorauk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Interflora competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Interflora among Party & Celebration brands in the United Kingdom. The closest is Fleurop, then eFlorist, MyFlowers, Bloom & Wild, Euroflorist, teleflora.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fleuropfleurop.nl | |||||||
| eFloristeflorist.co.uk | |||||||
| MyFlowersmyflowers.co.uk | |||||||
| Bloom & Wildbloomandwild.com | |||||||
| Eurofloristeuroflorist.de | |||||||
| teleflora.comteleflora.com |
07 · Company
Who is behind Interflora?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Interflora is a company based in United Kingdom, founded in 1923 according to LinkedIn, on a domain registered in October 1994. It employs about 380 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1923, per LinkedIn
- Domain registered
- 24 Oct 1994
- Employees
- 380 on LinkedIn
- Own store
- interflora.co.uk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Interflora
What people ask Google about Interflora.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Interflora legit or a scam?
According to Gravity by Benchr, Interflora is a brand based in the United Kingdom: its website has existed since October 1994, its Trustpilot profile is claimed by the brand, it employs 380 people on LinkedIn, it has 70,730 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Interflora?
Customers rate Interflora 4.4 out of 5 on Trustpilot over 156,167 reviews, 9,943 of them in the last twelve months: 76% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Interflora scores 4.5 over 530 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Interflora sell?
Interflora UK & Ireland is a flower delivery network that supports local artisan florists across the UK to deliver hand-crafted bouquets and floral gifts. Gravity by Benchr classifies it under Party & Celebration. Source: Gravity by Benchr product classification.
Does Interflora have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Interflora advertises on Facebook and Instagram and on Google, where its offers often run. Check interflora.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Interflora?
Gravity by Benchr records a company based in United Kingdom, founded in 1923 according to LinkedIn, on a domain registered in 1994, with 380 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Interflora growing?
Not at the moment. Gravity by Benchr estimates about 477,200 visits to interflora.co.uk in September 2026, down 2% in a month and down 9% over three months. Interflora ranks #3 of 3,536 Party & Celebration brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Interflora's ad budget?
Gravity by Benchr does not publish a spend figure for Interflora on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Party & Celebration brands in the United Kingdom?
Among Party & Celebration brands in the United Kingdom in the Gravity by Benchr index, Interflora ranks #3 of 3,536 by estimated traffic. Its closest competitors on the same market are Fleurop, eFlorist, MyFlowers, Bloom & Wild and Euroflorist. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Interflora.