Brand page · Clothing · Italy
Invicta traffic, ads & competitors 47.2k visits a month, 9 active Meta ads, Gravity score 608.
Invicta — Invicta is an Italian outdoor accessories company that designs backpacks, clothing and personal spaces since 1906. In September 2026 invicta.it drew an estimated 47.2k visits, up 19% on the month before. It ranks #212 of 5,997 Clothing brands in Italy.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 199 peers: Clothing brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Invicta is an Italian outdoor accessories company that designs backpacks, clothing and personal spaces since 1906.
01 · Traffic
Invicta website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Invicta drew an estimated 47.2k visits in September 2026, up 19% on the month before and up 10% over three months.
- Worldwide#178,747of 4.5m sites · Top 5%
- In Italy#4,192of 138k sites · Top 5%
- Clothing, worldwide#17,195of 459,295 brands · Top 5%
- Clothing, Italy#212of 5,997 brands · Top 5%
47.2k
estimated visits in September
1 mo ▲ +19.5%4 mo ▲ +9.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Invicta reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Invicta holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Fashion Accessories Store Bags and Luggage Store Bag Shop Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Invicta best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Invicta sells on Shopify, 78% of its catalogue in stock. The best seller is MINISAC CLASSIC PACKABLE BACKPACK, at €39.00, followed by MINISAC HERITAGE PACKABLE BACKPACK and JOLLY VINTAGE.
#1MINISAC CLASSIC PACKABLE BACKPACKInvicta€39.00In stock
#2MINISAC HERITAGE PACKABLE BACKPACKInvicta€39.00In stock
#3JOLLY VINTAGEInvicta€89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Invicta in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 2% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$134.29
- Currency
- EUR
04 · Ads
Invicta ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Invicta runs Meta ads on Facebook, Instagram, and has advertised on Google since June 2025 (image, text, video).
Welcome on board. #ClaimYourSpace before takeoff.invicta10 Sept 2026image
Welcome on board. #ClaimYourSpace before takeoff.invicta10 Sept 2026image
Your rose-tinted world, wheels included. #ClaimYourSpace to roll with it.invicta10 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Seven S.p.a.verified
Text ad20 Oct 2026Seven S.p.a.verified
Text ad20 Oct 2026Seven S.p.a.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Invicta influencers
The creators who tag @invicta_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @invicta_official on Instagram, led by Lucrezia Scali (49.6k followers, 22.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLucrezia Scali@lucrezia_scali · 🇮🇹 IT | Photography visual arts Creator | 49.6k | 22.4% | 2 | Tagged @invicta_official |
06 · Competitors according to Gravity
Invicta competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Invicta among Clothing brands in Italy. The closest is Refrigue, then Old Money®, Aquascutum Active, MISTER ARCHIVE, Jeep Online Store, Il Moro di Venezia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Refriguerefrigue.com | |||||||
| Old Money®oldmoneybrand.com | |||||||
| Aquascutum Activeaquascutum-active.com | |||||||
| MISTER ARCHIVEmisterarchive.it | |||||||
| Jeep Online Storestore.jeep.com | |||||||
| Il Moro di Veneziailmorodivenezia.net |
07 · Company
Who is behind Invicta?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Invicta is a company based in Leinì, Italy, founded in 1906 according to LinkedIn. It employs about 20 people.
- Entity country
- 🇮🇹 Italy · Leinì
- Founded
- 1906, per LinkedIn
- Status
- Operating
- Employees
- 20 on LinkedIn
- Own store
- invicta.it · Shopify · EUR
- Catalogue
- 258 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Invicta
What people ask Google about Invicta.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Invicta a legit company?
According to Gravity by Benchr, Invicta is a brand based in Leinì, Italy: it sells on a Shopify store, it employs 20 people on LinkedIn, it has 78,072 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Invicta?
Invicta is an Italian outdoor accessories company that designs backpacks, clothing and personal spaces since 1906. Gravity by Benchr classifies it under Clothing, with Backpacks making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Invicta cost?
Invicta's best seller, MINISAC CLASSIC PACKABLE BACKPACK, sells €39.00 on invicta.it. 78% of the catalogue is in stock. Gravity does not track prices daily: check invicta.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Invicta discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Invicta advertises on Facebook and Instagram and on Google, where its offers often run. Check invicta.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Invicta?
Invicta sells on its own website, invicta.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Invicta?
Gravity by Benchr records a company based in Leinì, Italy, founded in 1906 according to LinkedIn, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Invicta doing well?
Yes. Gravity by Benchr estimates about 47,200 visits to invicta.it in September 2026, up 19% in a month and up 10% over three months. Invicta ranks #212 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Invicta use?
Gravity by Benchr identifies invicta.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Invicta spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Invicta on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Invicta ranks #212 of 5,997 by estimated traffic. Its closest competitors on the same market are Refrigue, Old Money®, Aquascutum Active, MISTER ARCHIVE and Jeep Online Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Invicta.