Brand page · Pool & Spa · Belgium
iopool: 31.9k visits a month, 12 active Meta ads.
iopool — iopool is a Belgian company that develops smart solutions for swimming pool and hot tub care, offering connected products including the EcO Smart Water Monitor and maintenance products. In September 2026 iopool.com drew an estimated 31.9k visits, down 34% on the month before. It ranks #57 of 890 Pool & Spa brands in Belgium and holds a 4.2 Trustpilot rating over 184 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
iopool is a Belgian company that develops smart solutions for swimming pool and hot tub care, offering connected products including the EcO Smart Water Monitor and maintenance products.
01 · Traffic
How much traffic iopool gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
iopool drew an estimated 31.9k visits in September 2026, down 34% on the month before and down 50% over three months.
- Worldwide#249,774of 4.5m sites · Top 10%
- In United States#78,194of 1.2m sites · Top 10%
- Pool & Spa, worldwide#293of 9,591 brands · Top 5%
- Pool & Spa, United States#57of 890 brands · Top 10%
31.9k
estimated visits in September
1 mo ▼ −34.4%4 mo ▼ −50.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about iopool.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
iopool holds 4.2 out of 5 on Trustpilot over 184 reviews, 148 of them in the last twelve months: 66% of customers give five stars and 22% one star. That volume places iopool in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Outdoor Swimming Pool
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What iopool sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
iopool sells on Shopify, 70% of its catalogue in stock. The best seller is EcO Start – Smart Pool & Spa Water Analyzer, at €279.00, followed by EcO Start + Connect - Remote Pool Monitoring and Clarification socks (125gr sock) - 1kg.
#1EcO Start – Smart Pool & Spa Water Analyzeriopool€279.00In stock
#2EcO Start + Connect - Remote Pool Monitoringiopool€329.00In stock
#3Clarification socks (125gr sock) - 1kgiopool€13.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places iopool in its comparison group.
- Average rating
- 4.32 / 5
- Rated products
- 69% of the catalogue
- In stock
- 70%
- Upper price quartile
- US$67.16
- Currency
- EUR
04 · Ads
What iopool is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
iopool runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Analyseur d'eau connecté PiscineIopool6 Oct 2026video
Analyseur piscine 365j/anIopool6 Oct 2026image
Analyseur d'eau connecté PiscineIopool6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026iopool SAverified
Text ad19 Oct 2026iopool SAverified
Text ad19 Oct 2026iopool SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about iopool.
The creators who tag @iopool.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @iopool.official on Instagram, led by Lolita (10.5k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLolita@la_dco_de_lolita · 🇫🇷 FR | Parenting family Creator | 10.5k | 1.3% | 1 | Tagged @iopool.official |
06 · Competitors according to Gravity
Who iopool competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for iopool among Pool & Spa brands in Belgium. The closest is GoPiscine, then ondaflo.com, Mspa.dk, Swim-Up Pools, HTH Pools, Bellevue Solutions GmbH - SoftSpa.ch.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GoPiscinegopool.ca | |||||||
| ondaflo.comondaflo.com | |||||||
| Mspa.dkmspa.dk | |||||||
| Swim-Up Poolsshop.swimuppools.be | |||||||
| HTH Poolshthpools.com | |||||||
| Bellevue Solutions GmbH - SoftSpa.chsoftspa.ch |
07 · Company
The company behind iopool.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
iopool is a company based in Angleur, Belgium, founded in 2018 according to LinkedIn, on a domain registered in November 2016. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium · Angleur
- Founded
- 2018, per LinkedIn
- Domain registered
- 1 Nov 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- iopool.com · Shopify · EUR
- Catalogue
- 51 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about iopool
What people ask Google about iopool.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is iopool a legit company?
According to Gravity by Benchr, iopool is a brand based in Angleur, Belgium: its website has existed since November 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 2,010 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
iopool reviews
Customers rate iopool 4.2 out of 5 on Trustpilot over 184 reviews, 148 of them in the last twelve months: 66% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does iopool sell?
iopool is a Belgian company that develops smart solutions for swimming pool and hot tub care, offering connected products including the EcO Smart Water Monitor and maintenance products. Gravity by Benchr classifies it under Pool & Spa, with Pool & Spa Accessories making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
iopool prices: how much is it?
iopool's best seller, EcO Start – Smart Pool & Spa Water Analyzer, sells €279.00 on iopool.com. 70% of the catalogue is in stock. Gravity does not track prices daily: check iopool.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does iopool have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: iopool advertises on Facebook and Instagram and on Google, where its offers often run. Check iopool.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy iopool?
iopool sells on its own website, iopool.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind iopool?
Gravity by Benchr records a company based in Angleur, Belgium, founded in 2018 according to LinkedIn, on a domain registered in 2016, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is iopool doing well?
Not at the moment. Gravity by Benchr estimates about 31,900 visits to iopool.com in September 2026, down 34% in a month and down 50% over three months. iopool ranks #57 of 890 Pool & Spa brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does iopool use?
Gravity by Benchr identifies iopool.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is iopool's ad budget?
Gravity by Benchr does not publish a spend figure for iopool on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pool & Spa brands in Belgium?
Among Pool & Spa brands in Belgium in the Gravity by Benchr index, iopool ranks #57 of 890 by estimated traffic. Its closest competitors on the same market are GoPiscine, ondaflo.com, Mspa.dk, Swim-Up Pools and HTH Pools. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with iopool.