Brand page · Beverages · United Kingdom
IRN-BRU: 37.8k visits a month, 8 active Meta ads, Gravity score 671.
IRN-BRU — IRN-BRU is a Scottish fizzy drink brand that produces various beverages including original IRN-BRU, zero sugar versions, energy drinks, and ice cream, along with branded merchandise. In September 2026 irn-bru.co.uk drew an estimated 37.8k visits, up 4% on the month before. It ranks #425 of 12,385 Beverages brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 174 peers: Beverages brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
IRN-BRU is a Scottish fizzy drink brand that produces various beverages including original IRN-BRU, zero sugar versions, energy drinks, and ice cream, along with branded merchandise.
01 · Traffic
How much traffic IRN-BRU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IRN-BRU drew an estimated 37.8k visits in September 2026, up 4% on the month before and up 13% over three months.
- Worldwide#216,102of 4.5m sites · Top 5%
- In United States#68,226of 1.2m sites · Top 10%
- Beverages, worldwide#2,313of 97,069 brands · Top 5%
- Beverages, United States#425of 12,385 brands · Top 5%
37.8k
estimated visits in September
1 mo ▲ +4.1%4 mo ▲ +13.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IRN-BRU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IRN-BRU holds 2.8 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 25% of customers give five stars and 25% one star.
Alcohol Manufacturer Beverage Distributor Catering Food and Drink Supplier Liquor Store Alcoholic Beverage Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IRN-BRU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
IRN-BRU sells on Shopify, 89% of its catalogue in stock. The best seller is 1901 Socks, at £7.99, followed by IRN-BRU We're Made in Scotland From Girders Pin Badge and IRN-BRU Football Top.
#11901 SocksIRN-BRU£7.99In stock
#2IRN-BRU We're Made in Scotland From Girders Pin BadgeIRN-BRU£3.99In stock
#3IRN-BRU Football TopIRN-BRU£28.99–£29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places IRN-BRU in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 47% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$15.87
- Currency
- GBP
04 · Ads
What IRN-BRU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IRN-BRU runs Meta ads on Instagram.
In all of our 125 years not many have had girders bigger than Derek the Cuckoo from 2006 #125yearsofbruIRN-BRU5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about IRN-BRU.
The creators who tag @irnbru on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @irnbru on Instagram, led by Ginanddomic (15.7k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGinanddomic@ginanddomic · 🇬🇧 GB | Food cooking nutrition Creator | 15.7k | 0.7% | 2 | Tagged @irnbru |
06 · Competitors according to Gravity
Who IRN-BRU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IRN-BRU among Beverages brands in United Kingdom. The closest is Brink, then Daily Dose, Drink me Chai, Something & Nothing, Sneak EU, Rocks Drinks.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Brinkbrinkdrinks.com | |||||||
| Daily Dosedailydosejuice.co.uk | |||||||
| Drink me Chaidrinkmechai.co.uk | |||||||
| Something & Nothingsomethingandnothing.co | |||||||
| Sneak EUeu.sneakenergy.com | |||||||
| Rocks Drinksshop.rocksdrinks.co.uk |
07 · Company
The company behind IRN-BRU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IRN-BRU is a company based in Glasgow, United Kingdom, on a domain registered in August 1995.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Glasgow
- Founded
- Data not available
- Domain registered
- 11 Aug 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- irn-bru.co.uk · Shopify · GBP
- Catalogue
- 7 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IRN-BRU
What people ask Google about IRN-BRU.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IRN-BRU legit?
According to Gravity by Benchr, IRN-BRU is a brand based in Glasgow, United Kingdom: its website has existed since August 1995, it sells on a Shopify store, it has 128,101 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is IRN-BRU known for?
IRN-BRU is a Scottish fizzy drink brand that produces various beverages including original IRN-BRU, zero sugar versions, energy drinks, and ice cream, along with branded merchandise. Gravity by Benchr classifies it under Beverages, with Soda making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
IRN-BRU prices: how much is it?
IRN-BRU's best seller, 1901 Socks, sells £7.99 on irn-bru.co.uk. 89% of the catalogue is in stock. Gravity does not track prices daily: check irn-bru.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
IRN-BRU promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: IRN-BRU advertises on Facebook and Instagram, where its offers often run. Check irn-bru.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy IRN-BRU?
IRN-BRU sells on its own website, irn-bru.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind IRN-BRU?
Gravity by Benchr records a company based in Glasgow, United Kingdom, whose domain was registered in 1995. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is IRN-BRU doing well?
Yes. Gravity by Benchr estimates about 37,800 visits to irn-bru.co.uk in September 2026, up 4% in a month and up 13% over three months. IRN-BRU ranks #425 of 12,385 Beverages brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does IRN-BRU use?
Gravity by Benchr identifies irn-bru.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does IRN-BRU spend on Meta ads?
Gravity by Benchr does not publish a spend figure for IRN-BRU on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in United Kingdom?
Among Beverages brands in United Kingdom in the Gravity by Benchr index, IRN-BRU ranks #425 of 12,385 by estimated traffic. Its closest competitors on the same market are Brink, Daily Dose, Drink me Chai, Something & Nothing and Sneak EU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IRN-BRU.