Brand page · Household Appliance Accessories
iRobot®: 51.4k visits a month, 194 active Meta ads.
iRobot® — iRobot is a global consumer robot company that designs and builds robots and intelligent home innovations to make life better. They specialize in vacuuming and mopping robots for home cleaning. In September 2026 irobot.de drew an estimated 51.4k visits, up 11% on the month before. It ranks #13 of 131 Household Appliance Accessories brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
iRobot is a global consumer robot company that designs and builds robots and intelligent home innovations to make life better. They specialize in vacuuming and mopping robots for home cleaning.
01 · Traffic
How much traffic iRobot® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
iRobot® drew an estimated 51.4k visits in September 2026, up 11% on the month before and up 15% over three months.
- Worldwide#166,084of 4.5m sites · Top 5%
- In Germany#7,494of 184k sites · Top 5%
- Household Appliance Accessories, worldwide#207of 4,972 brands · Top 5%
- Household Appliance Accessories, Germany#13of 131 brands · Top 10%
51.4k
estimated visits in September
1 mo ▲ +11.0%4 mo ▲ +14.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about iRobot®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
iRobot® holds 2.5 out of 5 on Trustpilot over 6 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 67% one star.
Electronics Company Electronics Store Appliance Store Vacuum Cleaner Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What iRobot® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read iRobot®'s catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places iRobot® in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What iRobot® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
iRobot® runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2023 (image, text, video).
270 € spareniRobot7 Oct 2026image
Roomba® Max 875 Combo Roboter + AutoWash™ DockiRobot7 Oct 2026video
Prime Day DealsiRobot6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Brain Labs DC Ltdverified
Image ad19 Oct 2026Brain Labs DC Ltdverified
Image ad19 Oct 2026Brain Labs DC Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about iRobot®.
The creators who tag @irobot_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who iRobot® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for iRobot® among Household Appliance Accessories brands. The closest is iRobot, then Breeze Living, Tornado Industries, ILIFE, Clorox Home Appliances, Dreame.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| iRobotirobot.ca | |||||||
| Breeze Livingbreezeliving.com.au | |||||||
| Tornado Industriestornadovac.com | |||||||
| ILIFEiliferobot.com | |||||||
| Clorox Home Appliancescloroxhomeappliances.com | |||||||
| Dreamedreame.hr |
07 · Company
The company behind iRobot®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
iRobot® is an e-commerce brand, founded in 1990 according to LinkedIn. It employs about 969 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
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- Founded
- 1990, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 969 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- irobot.de · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about iRobot®
What people ask Google about iRobot®.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is iRobot® legit?
According to Gravity by Benchr, iRobot® is a brand: it sells on a Salesforce_commerce store, it employs 969 people on LinkedIn, it has 15,215 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is iRobot®?
iRobot is a global consumer robot company that designs and builds robots and intelligent home innovations to make life better. They specialize in vacuuming and mopping robots for home cleaning. Gravity by Benchr classifies it under Household Appliance Accessories. Source: Gravity by Benchr product classification.
Does iRobot® have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: iRobot® advertises on Facebook and Instagram and on Google, where its offers often run. Check irobot.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy iRobot®?
iRobot® sells on its own website, irobot.de, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns iRobot®?
Gravity by Benchr records a company, founded in 1990 according to LinkedIn, with 969 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is iRobot® growing?
Yes. Gravity by Benchr estimates about 51,400 visits to irobot.de in September 2026, up 11% in a month and up 15% over three months. iRobot® ranks #13 of 131 Household Appliance Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does iRobot® use?
Gravity by Benchr identifies irobot.de as a Salesforce_commerce store. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records.
What is iRobot®'s ad budget?
Gravity by Benchr does not publish a spend figure for iRobot® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliance Accessories brands?
Among Household Appliance Accessories brands in the Gravity by Benchr index, iRobot® ranks #13 of 131 by estimated traffic. Its closest competitors on the same market are iRobot, Breeze Living, Tornado Industries, ILIFE and Clorox Home Appliances. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with iRobot®.