Brand page · Clothing · United Kingdom
Isabella Oliver: 36.1k visits a month, 20 active Meta ads, Gravity score 527.
Isabella Oliver — Isabella Oliver UK is a clothing brand that designs maternity wear and responsible womenswear, offering sustainable and socially conscious fashion for women. In September 2026 isabellaoliver.com drew an estimated 36.1k visits, up 37% on the month before. It ranks #3,577 of 97,158 Clothing brands in United Kingdom and holds a 3.7 Trustpilot rating over 1,267 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Isabella Oliver UK is a clothing brand that designs maternity wear and responsible womenswear, offering sustainable and socially conscious fashion for women.
01 · Traffic
How much traffic Isabella Oliver gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Isabella Oliver drew an estimated 36.1k visits in September 2026, up 37% on the month before and up 6% over three months.
- Worldwide#224,435of 4.5m sites · Top 10%
- In United States#70,591of 1.2m sites · Top 10%
- Clothing, worldwide#21,437of 459,295 brands · Top 5%
- Clothing, United States#3,577of 97,158 brands · Top 5%
36.1k
estimated visits in September
1 mo ▲ +37.1%4 mo ▲ +5.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Isabella Oliver.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Isabella Oliver holds 3.7 out of 5 on Trustpilot over 1,267 reviews, 34 of them in the last twelve months: 74% of customers give five stars and 8% one star. That volume places Isabella Oliver in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store Maternity Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Isabella Oliver sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Isabella Oliver sells on Shopify, 99% of its catalogue in stock. The best seller is Kerrison Maternity Leggings, at £49.00, followed by The Essentials Maternity Scoop Top and The Essentials Maternity Tank.
#1Kerrison Maternity LeggingsIsabella Oliver£49.00In stock
#2The Essentials Maternity Scoop TopIsabella Oliver£55.00In stock
#3The Essentials Maternity TankIsabella Oliver£45.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Isabella Oliver in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 28% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$144.27
- Currency
- GBP
04 · Ads
What Isabella Oliver is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Isabella Oliver runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
Made for pregnancy. Loved long after.Isabella Oliver Maternity30 Sept 2026image
Made for pregnancy. Loved long after.Isabella Oliver Maternity28 Sept 2026image
Made for pregnancy. Loved long after.Isabella Oliver Maternity27 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026IZZIE & OLLIE LTDverified
Text ad20 Oct 2026IZZIE & OLLIE LTDverified
Text ad20 Oct 2026IZZIE & OLLIE LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Isabella Oliver.
The creators who tag @isabellaoliver on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @isabellaoliver on Instagram, led by Fernanda Guimarães (78.8k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFernanda Guimarães@feguimaraess · 🇵🇹 PT | Fashion style luxury Creator | 78.8k | 0.2% | 2 | Tagged @isabellaoliver |
06 · Competitors according to Gravity
Who Isabella Oliver competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Isabella Oliver among Clothing brands in United Kingdom. The closest is Pretty Mama, then CARI, Tilbea, miniplum, Lunetta, The Milky Tee Company.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pretty Mamaprettymama.co.uk | |||||||
| CARIcaricollection.com | |||||||
| Tilbeatilbea.com | |||||||
| miniplumminiplum.com | |||||||
| Lunettalunettaco.com | |||||||
| The Milky Tee Companythemilkyteecompany.com |
07 · Company
The company behind Isabella Oliver.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Isabella Oliver is a company based in London, United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in March 2003. It employs about 49 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2003, per LinkedIn
- Domain registered
- 24 Mar 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 49 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- isabellaoliver.com · Shopify · GBP
- Catalogue
- 69 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Isabella Oliver
What people ask Google about Isabella Oliver.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Isabella Oliver a legit company?
According to Gravity by Benchr, Isabella Oliver is a brand based in London, United Kingdom: its website has existed since March 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 49 people on LinkedIn, it has 45,802 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Isabella Oliver reviews: is it worth it?
Customers rate Isabella Oliver 3.7 out of 5 on Trustpilot over 1,267 reviews, 34 of them in the last twelve months: 74% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Isabella Oliver known for?
Isabella Oliver UK is a clothing brand that designs maternity wear and responsible womenswear, offering sustainable and socially conscious fashion for women. Gravity by Benchr classifies it under Clothing, with Maternity Clothing making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Isabella Oliver prices: how much is it?
Isabella Oliver's best seller, Kerrison Maternity Leggings, sells £49.00 on isabellaoliver.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check isabellaoliver.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Isabella Oliver discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Isabella Oliver advertises on Facebook and Instagram and on Google, where its offers often run. Check isabellaoliver.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Isabella Oliver?
Isabella Oliver sells on its own website, isabellaoliver.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Isabella Oliver?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in 2003, with 49 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Isabella Oliver doing well?
Yes. Gravity by Benchr estimates about 36,100 visits to isabellaoliver.com in September 2026, up 37% in a month and up 6% over three months. Isabella Oliver ranks #3,577 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Isabella Oliver use?
Gravity by Benchr identifies isabellaoliver.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Isabella Oliver spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Isabella Oliver on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Isabella Oliver ranks #3,577 of 97,158 by estimated traffic. Its closest competitors on the same market are Pretty Mama, CARI, Tilbea, miniplum and Lunetta. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Isabella Oliver.