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- Food, Beverages & Tobacco
- Food Items
- Island Larder
Brand page · Food Items · United Kingdom
Island Larder traffic, ads & competitors 42.3k visits a month, 71 active Meta ads, Gravity score 687.
Island Larder — Island Larder is a small family-owned food production company that specializes in handcrafted sweets and confectionery made in Shetland, including fudge, mallow, tablet, and puffin poo products. In September 2026 islandlarder.co.uk drew an estimated 42.3k visits, up 154% on the month before. It ranks #217 of 5,144 Food Items brands in the United Kingdom and holds a 4.3 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 213 peers: Food Items brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Island Larder is a small family-owned food production company that specializes in handcrafted sweets and confectionery made in Shetland, including fudge, mallow, tablet, and puffin poo products.
01 · Traffic
Island Larder website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Island Larder drew an estimated 42.3k visits in September 2026, up 154% on the month before and up 254% over three months.
- Worldwide#195,971of 4.5m sites · Top 5%
- In United Kingdom#10,279of 192k sites · Top 10%
- Food Items, worldwide#5,773of 260,714 brands · Top 5%
- Food Items, United Kingdom#217of 5,144 brands · Top 5%
42.3k
estimated visits in September
1 mo ▲ +154.1%4 mo ▲ +253.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Island Larder reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Island Larder holds 4.3 out of 5 on Trustpilot over 10 reviews, 4 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Food Products Supplier Confectionery Candy Store Chocolate Shop Food Producer Bakery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Island Larder best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Island Larder sells on Shopify, 86% of its catalogue in stock. The best seller is Puffin Poo, at £5.74–£9.99, followed by Traditional Tablet and Pony Poo.
#1Puffin PooIsland Larder£5.74–£9.99In stock
#2Traditional TabletIsland Larder£5.74In stock
#3Pony PooIsland Larder£5.74In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Island Larder in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 88% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$11.90
- Currency
- GBP
04 · Ads
Island Larder ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Island Larder runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (text).
FREE UK WIDE DELIVERY!Island Larder Ltd7 Oct 2026video
FREE UK WIDE DELIVERY!Island Larder Ltd7 Oct 2026video
FREE UK WIDE DELIVERY!Island Larder Ltd7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Magnus Johnstonverified
Text ad20 Oct 2026Magnus Johnstonverified
Text ad20 Oct 2026Magnus Johnstonverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Island Larder influencers
The creators who tag @islandlarder on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @islandlarder on Instagram, led by Loganair (26.7k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLoganair@flyloganair · 🇬🇧 GB | Travel tourism exploration Creator | 26.7k | 1.2% | 1 | Tagged @islandlarder |
06 · Competitors according to Gravity
Island Larder competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Island Larder among Food Items brands in the United Kingdom. The closest is indulgewithlancsco.com, then GymDough, Ask Mummy & Daddy, S’more’a’licious, Ross's of Edinburgh Ltd, P & J Sweets.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| indulgewithlancsco.comindulgewithlancsco.com | |||||||
| GymDoughgymdough.co.uk | |||||||
| Ask Mummy & Daddyaskmummyanddaddy.com | |||||||
| S’more’a’licioussmorealicious.com | |||||||
| Ross's of Edinburgh Ltdross-of-edinburgh.co.uk | |||||||
| P & J Sweetspandjsweets.co.uk |
07 · Company
Who is behind Island Larder?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Island Larder is a company based in Lerwick, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in May 2016. It employs about 5 people.
- Entity country
- 🇬🇧 United Kingdom · Lerwick
- Founded
- 2004, per LinkedIn
- Domain registered
- 10 May 2016
- Employees
- 5 on LinkedIn
- Own store
- islandlarder.co.uk · Shopify · GBP
- Catalogue
- 23 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Island Larder
What people ask Google about Island Larder.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Island Larder a legit company?
According to Gravity by Benchr, Island Larder is a brand based in Lerwick, United Kingdom: its website has existed since May 2016, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 96,694 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Island Larder reviews
Customers rate Island Larder 4.3 out of 5 on Trustpilot over 10 reviews, 4 of them in the last twelve months: 100% give five stars, 0% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Island Larder sell?
Island Larder is a small family-owned food production company that specializes in handcrafted sweets and confectionery made in Shetland, including fudge, mallow, tablet, and puffin poo products. Gravity by Benchr classifies it under Food Items, with Candy & Chocolate making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Island Larder cost?
Island Larder's best seller, Puffin Poo, sells from £5.74 to £9.99 on islandlarder.co.uk. 86% of the catalogue is in stock. Gravity does not track prices daily: check islandlarder.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Island Larder promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Island Larder advertises on Facebook and Instagram and on Google, where its offers often run. Check islandlarder.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Island Larder?
Island Larder sells on its own website, islandlarder.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Island Larder?
Gravity by Benchr records a company based in Lerwick, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 2016, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Island Larder growing?
Yes. Gravity by Benchr estimates about 42,300 visits to islandlarder.co.uk in September 2026, up 154% in a month and up 254% over three months. Island Larder ranks #217 of 5,144 Food Items brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Island Larder use?
Gravity by Benchr identifies islandlarder.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Island Larder's ad budget?
Gravity by Benchr does not publish a spend figure for Island Larder on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United Kingdom?
Among Food Items brands in the United Kingdom in the Gravity by Benchr index, Island Larder ranks #217 of 5,144 by estimated traffic. Its closest competitors on the same market are indulgewithlancsco.com, GymDough, Ask Mummy & Daddy, S’more’a’licious and Ross's of Edinburgh Ltd. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Island Larder.