Brand page · Decor · Netherlands
IT'S A PRESENT!: 54.2k visits a month, 62 active Meta ads, Gravity score 652.
IT'S A PRESENT! — IT'S A PRESENT! is a gift shop that sells original gifts for everyone, including home decoration items, collectibles, and cards. In September 2026 itsapresent.nl drew an estimated 54.2k visits, up 22% on the month before. It ranks #62 of 2,328 Decor brands in Netherlands and holds a 4.7 Trustpilot rating over 104 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 76 peers: Decor brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
IT'S A PRESENT! is a gift shop that sells original gifts for everyone, including home decoration items, collectibles, and cards.
01 · Traffic
How much traffic IT'S A PRESENT! gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IT'S A PRESENT! drew an estimated 54.2k visits in September 2026, up 22% on the month before and up 61% over three months.
- Worldwide#158,742of 4.5m sites · Top 5%
- In Netherlands#2,227of 78.6k sites · Top 5%
- Decor, worldwide#3,228of 185,686 brands · Top 5%
- Decor, Netherlands#62of 2,328 brands · Top 5%
54.2k
estimated visits in September
1 mo ▲ +22.1%4 mo ▲ +60.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IT'S A PRESENT!.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IT'S A PRESENT! holds 4.7 out of 5 on Trustpilot over 104 reviews, 20 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places IT'S A PRESENT! in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IT'S A PRESENT! sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
IT'S A PRESENT! sells on Shopify, 98% of its catalogue in stock. The best seller is Gift Wrapping, at €0.50, followed by Birdhouse Zwitscherbox White and Birdhouse Zwitscherbox Forest.
#1Gift WrappingIT'S A PRESENT!€0.50In stock
#2Birdhouse Zwitscherbox WhiteIT'S A PRESENT!€49.00In stock
#3Birdhouse Zwitscherbox ForestIT'S A PRESENT!€49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places IT'S A PRESENT! in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 14% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$22.39
- Currency
- EUR
04 · Ads
What IT'S A PRESENT! is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IT'S A PRESENT! runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
Met onze hilarische en unieke ornamenten maak je van je boom een echte showstopper! Of je nu houdt van retro vibes, fashion, food of pop culIt's a Present7 Oct 2026video
IT'S A PRESENT!✨It's a Present7 Oct 2026video
Welke Jellycat kies jij?It's a Present30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Marcel Onderstalverified
Text ad20 Oct 2026Marcel Onderstalverified
Text ad20 Oct 2026Marcel Onderstalverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about IT'S A PRESENT!.
The creators who tag @itsapresent on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @itsapresent on Instagram, led by S M E E R B O E L (16.4k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SS M E E R B O E L@smeerboelfestival · 🇳🇱 NL | Music concerts dance Creator | 16.4k | 1.7% | 1 | Tagged @itsapresent |
06 · Competitors according to Gravity
Who IT'S A PRESENT! competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IT'S A PRESENT! among Decor brands in Netherlands. The closest is Started With The Mouse, then cubewhite.nl, lejoli-shop.com, Vondels, Laclusive, JungleHome.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Started With The Mousestartedwiththemouse.com | |||||||
| cubewhite.nlcubewhite.nl | |||||||
| lejoli-shop.comlejoli-shop.com | |||||||
| Vondelsvondels.com | |||||||
| Laclusivelaclusive.nl | |||||||
| JungleHomejunglehome.nl |
07 · Company
The company behind IT'S A PRESENT!.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IT'S A PRESENT! is a company based in Utrecht, Netherlands, on a domain registered in November 2009. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Utrecht
- Founded
- Data not available
- Domain registered
- 9 Nov 2009
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- itsapresent.nl · Shopify · EUR
- Catalogue
- 250 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IT'S A PRESENT!
What people ask Google about IT'S A PRESENT!.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IT'S A PRESENT! a legit company?
According to Gravity by Benchr, IT'S A PRESENT! is a brand based in Utrecht, Netherlands: its website has existed since November 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 53,380 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about IT'S A PRESENT!?
Customers rate IT'S A PRESENT! 4.7 out of 5 on Trustpilot over 104 reviews, 20 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is IT'S A PRESENT!?
IT'S A PRESENT! is a gift shop that sells original gifts for everyone, including home decoration items, collectibles, and cards. Gravity by Benchr classifies it under Decor, with Gift Giving making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does IT'S A PRESENT! cost?
IT'S A PRESENT!'s best seller, Gift Wrapping, sells €0.50 on itsapresent.nl. 98% of the catalogue is in stock. Gravity does not track prices daily: check itsapresent.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does IT'S A PRESENT! have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: IT'S A PRESENT! advertises on Facebook and Instagram and on Google, where its offers often run. Check itsapresent.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy IT'S A PRESENT!?
IT'S A PRESENT! sells on its own website, itsapresent.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind IT'S A PRESENT!?
Gravity by Benchr records a company based in Utrecht, Netherlands, whose domain was registered in 2009, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is IT'S A PRESENT! growing?
Yes. Gravity by Benchr estimates about 54,200 visits to itsapresent.nl in September 2026, up 22% in a month and up 61% over three months. IT'S A PRESENT! ranks #62 of 2,328 Decor brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does IT'S A PRESENT! use?
Gravity by Benchr identifies itsapresent.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does IT'S A PRESENT! spend on Meta ads?
Gravity by Benchr does not publish a spend figure for IT'S A PRESENT! on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Netherlands?
Among Decor brands in Netherlands in the Gravity by Benchr index, IT'S A PRESENT! ranks #62 of 2,328 by estimated traffic. Its closest competitors on the same market are Started With The Mouse, cubewhite.nl, lejoli-shop.com, Vondels and Laclusive. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IT'S A PRESENT!.