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  5. it'smagnesium

Brand page · Health Care · United Kingdom

it'smagnesium Top 10% worldwide Top 10% in the United Kingdom Top 10% in Health Care Top 10% in Health Care in the United Kingdom
itsmagnesium.com·🇬🇧 Clitheroe, United Kingdom· Shopify·Since 2024

it'smagnesium traffic, ads & competitors 35.5k visits a month, 16 active Meta ads, Gravity score 642.

it'smagnesium — it’smagnesium uses premium forms – L-threonate, bisglycinate, malate & taurate – for calm, sleep, and focus. Smarter magnesium, better absorption. In September 2026 itsmagnesium.com drew an estimated 35.5k visits, up 463% on the month before. It ranks #311 of 3,296 Health Care brands in the United Kingdom.

itsmagnesium.com@its_magnesium 12.2kTrustpilot 3.8Meta Ad Library 16

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
35.5k
+463% vs. August 2026
Instagram followers
12.2k
80 posts · @its_magnesium
Trustpilot
3.8
2 reviews · 2 in 12 months
Meta ads
16
active · on Google since 2025
Products
100%
in stock · 10 collections
Rank in the United Kingdom
#311
of 3,296 in Health Care
LinkedIn
—
Data not available
Earned media value
€122.8
per month, Instagram

Gravity score

642/ 1000 · 9 of 10 indicators rated
Brand Power589
Momentum777
Performance559

Percentiles within 238 peers: Health Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

it’smagnesium uses premium forms – L-threonate, bisglycinate, malate & taurate – for calm, sleep, and focus. Smarter magnesium, better absorption.

01 · Traffic

it'smagnesium website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

it'smagnesium drew an estimated 35.5k visits in September 2026, up 463% on the month before and up 218% over three months.

  • Worldwide#228,157of 4.5m sites · Top 10%
  • In United Kingdom#11,912of 192k sites · Top 10%
  • Health Care, worldwide#6,303of 105,715 brands · Top 10%
  • Health Care, United Kingdom#311of 3,296 brands · Top 10%
Monthly visitssource Sept 2026

35.5k

estimated visits in September

1 mo ▲ +463.5%4 mo ▲ +218.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

it'smagnesium reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

it'smagnesium holds 3.8 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 100% of customers give five stars and 0% one star.

Trustpilotclaimed page · read 21 Oct 2026
3.8TrustScore · 2 reviews · 2 in 12 months
Top 50% rating quality
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

it'smagnesium best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

it'smagnesium sells on Shopify, 100% of its catalogue in stock. The best seller is SLEEP, at £32.00, followed by POWER and MAGNESIUM BLACK BOX.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Fitness & Nutrition100%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care100%

The dominant category places it'smagnesium in its comparison group.

Prices and ratingsstore data
Average rating
4.80 / 5
Rated products
100% of the catalogue
In stock
100%
Upper price quartile
US$39.71
Currency
GBP

05 · Influencers

it'smagnesium influencers

The creators who tag @its_magnesium on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @its_magnesium · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

it'smagnesium competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for it'smagnesium among Health Care brands in the United Kingdom. The closest is BetterMan Labs, then Wileys Finest UK Ltd, Nutricals Men's Wellness, noopsnootropics.com, Brainzyme.FR, Teen Sports Therapy.

CompetitorsHealth Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
BetterMan Labsbettermanlabs.co.uk
Wileys Finest UK Ltdwileysfinest.co.uk
Nutricals Men's Wellnessnutricalswellness.co.uk
noopsnootropics.comnoopsnootropics.com
Brainzyme.FRbrainzyme.fr
Teen Sports Therapyosgoodschlatter.co.uk
Competitors Gravity finds for it'smagnesium. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare it'smagnesium with BetterMan Labs

07 · Company

Who is behind it'smagnesium?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

it'smagnesium is a company based in Clitheroe, United Kingdom, on a domain registered in November 2024.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Clitheroe
Domain registered
9 Nov 2024
DistributionGravity index, Nov 2026
Own store
itsmagnesium.com · Shopify · GBP
Catalogue
10 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about it'smagnesium

What people ask Google about it'smagnesium.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is it'smagnesium legit?

According to Gravity by Benchr, it'smagnesium is a brand based in Clitheroe, United Kingdom: its website has existed since November 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 12,228 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is it'smagnesium?

it’smagnesium uses premium forms – L-threonate, bisglycinate, malate & taurate – for calm, sleep, and focus. Smarter magnesium, better absorption. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

it'smagnesium prices: how much is it?

it'smagnesium's best seller, SLEEP, sells £32.00 on itsmagnesium.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check itsmagnesium.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

it'smagnesium promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: it'smagnesium advertises on Facebook and Instagram and on Google, where its offers often run. Check itsmagnesium.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy it'smagnesium?

it'smagnesium sells on its own website, itsmagnesium.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns it'smagnesium?

Gravity by Benchr records a company based in Clitheroe, United Kingdom, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is it'smagnesium doing well?

Yes. Gravity by Benchr estimates about 35,500 visits to itsmagnesium.com in September 2026, up 463% in a month and up 218% over three months. it'smagnesium ranks #311 of 3,296 Health Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does it'smagnesium use?

Gravity by Benchr identifies itsmagnesium.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is it'smagnesium's ad budget?

Gravity by Benchr does not publish a spend figure for it'smagnesium on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in the United Kingdom?

Among Health Care brands in the United Kingdom in the Gravity by Benchr index, it'smagnesium ranks #311 of 3,296 by estimated traffic. Its closest competitors on the same market are BetterMan Labs, Wileys Finest UK Ltd, Nutricals Men's Wellness, noopsnootropics.com and Brainzyme.FR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with it'smagnesium.