Brand page · Hobbies & Creative Arts · Netherlands
itsOkay traffic, ads & competitors 43.4k visits a month, 25 active Meta ads, Gravity score 571.
itsOkay — itsOkay is an online store specializing in epoxy, resin, casting resins, molds and pigments for DIY projects. In September 2026 itsokay.nl drew an estimated 43.4k visits, down 2% on the month before. It ranks #73 of 1,179 Hobbies & Creative Arts brands in the Netherlands and holds a 4.7 Trustpilot rating over 4,288 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 73 peers: Hobbies & Creative Arts brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
itsOkay is an online store specializing in epoxy, resin, casting resins, molds and pigments for DIY projects.
01 · Traffic
itsOkay website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
itsOkay drew an estimated 43.4k visits in September 2026, down 2% on the month before and up 47% over three months.
- Worldwide#191,930of 4.5m sites · Top 5%
- In Netherlands#2,708of 78.6k sites · Top 5%
- Hobbies & Creative Arts, worldwide#4,490of 136,278 brands · Top 5%
- Hobbies & Creative Arts, Netherlands#73of 1,179 brands · Top 10%
43.4k
estimated visits in September
1 mo ▼ −2.3%4 mo ▲ +46.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
itsOkay reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
itsOkay holds 4.7 out of 5 on Trustpilot over 4,288 reviews, 1,046 of them in the last twelve months: 82% of customers give five stars and 2% one star. That volume places itsOkay in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Do-it-Yourself Shop Hobby Store Building Materials Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
itsOkay best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
itsOkay sells on Shopify, 90% of its catalogue in stock. The best seller is UV Resin - Sieraden hars, at €7.95–€93.95, followed by Epoxy starterspakket sieraden (2026) and Easy mixing epoxy 1:1.
#1UV Resin - Sieraden harsitsOkay€7.95–€93.95In stock
#2Epoxy starterspakket sieraden (2026)itsOkay€32.95In stock
#3Easy mixing epoxy 1:1itsOkay€14.95–€99.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places itsOkay in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 52% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$11.14
- Currency
- EUR
04 · Ads
itsOkay ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
itsOkay runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text).
ItsOkayItsOkay1 Oct 2026image
👉 Ontdek hoe leuk dit is!ItsOkay20 Sept 2026video
🎉 Sluit je aan bij 200.000+ tevreden klantenItsOkay20 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026itsOkay / Trust Commerce B.V.verified
Text ad20 Oct 2026itsOkay / Trust Commerce B.V.verified
Text ad20 Oct 2026itsOkay / Trust Commerce B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
itsOkay influencers
The creators who tag @itsokay.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
itsOkay competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for itsOkay among Hobbies & Creative Arts brands in the Netherlands. The closest is Westknits, then Mrs. Quilty, Lasersheets, Fūnem Studio, backpackflags, Yupa Studio.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Westknitswestknits.com | |||||||
| Mrs. Quiltymrsquilty.co.uk | |||||||
| Lasersheetslasersheets.nl | |||||||
| Fūnem Studiofunemstudio.com | |||||||
| backpackflagsbackpackflags.com | |||||||
| Yupa Studioyupastudio.com |
07 · Company
Who is behind itsOkay?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
itsOkay is a company based in Almere, Netherlands, on a domain registered in July 2019.
- Entity country
- 🇳🇱 Netherlands · Almere
- Domain registered
- 10 Jul 2019
- Own store
- itsokay.nl · Shopify · EUR
- Catalogue
- 39 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about itsOkay
What people ask Google about itsOkay.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is itsOkay legit or a scam?
According to Gravity by Benchr, itsOkay is a brand based in Almere, Netherlands: its website has existed since July 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 11,383 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about itsOkay?
Customers rate itsOkay 4.7 out of 5 on Trustpilot over 4,288 reviews, 1,046 of them in the last twelve months: 82% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does itsOkay sell?
itsOkay is an online store specializing in epoxy, resin, casting resins, molds and pigments for DIY projects. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is itsOkay expensive?
itsOkay's best seller, UV Resin - Sieraden hars, sells from €7.95 to €93.95 on itsokay.nl. 90% of the catalogue is in stock. Gravity does not track prices daily: check itsokay.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
itsOkay promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: itsOkay advertises on Facebook and Instagram and on Google, where its offers often run. Check itsokay.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy itsOkay?
itsOkay sells on its own website, itsokay.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns itsOkay?
Gravity by Benchr records a company based in Almere, Netherlands, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is itsOkay growing?
Yes. Gravity by Benchr estimates about 43,400 visits to itsokay.nl in September 2026, down 2% in a month and up 47% over three months. itsOkay ranks #73 of 1,179 Hobbies & Creative Arts brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does itsOkay use?
Gravity by Benchr identifies itsokay.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does itsOkay spend on Meta ads?
Gravity by Benchr does not publish a spend figure for itsOkay on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in the Netherlands?
Among Hobbies & Creative Arts brands in the Netherlands in the Gravity by Benchr index, itsOkay ranks #73 of 1,179 by estimated traffic. Its closest competitors on the same market are Westknits, Mrs. Quilty, Lasersheets, Fūnem Studio and backpackflags. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with itsOkay.