Brand page · Clothing · Pakistan
IVAR: 145k visits a month, 184 active Meta ads, Gravity score 679.
IVAR — Ivar Clothing is a Pakistani premium men's fashion brand offering shirts, polos, t-shirts, bottoms, footwear, and accessories with a focus on quiet luxury and old money-inspired basics. In September 2026 ivarclothing.com drew an estimated 145k visits, down 25% on the month before. It ranks #69 of 1,253 Clothing brands in Pakistan and holds a 4.4 Trustpilot rating over 55 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Clothing brands in Pakistan with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ivar Clothing is a Pakistani premium men's fashion brand offering shirts, polos, t-shirts, bottoms, footwear, and accessories with a focus on quiet luxury and old money-inspired basics.
01 · Traffic
How much traffic IVAR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IVAR drew an estimated 145k visits in September 2026, down 25% on the month before and down 39% over three months.
- Worldwide#68,851of 4.5m sites · Top 5%
- In Pakistan#408of 20.3k sites · Top 5%
- Clothing, worldwide#6,421of 459,295 brands · Top 5%
- Clothing, Pakistan#69of 1,253 brands · Top 10%
145k
estimated visits in September
1 mo ▼ −24.9%4 mo ▼ −38.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IVAR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IVAR holds 4.4 out of 5 on Trustpilot over 55 reviews, 51 of them in the last twelve months: 71% of customers give five stars and 22% one star. That volume places IVAR in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Men's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IVAR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
IVAR sells on Shopify, 77% of its catalogue in stock. The best seller is IVAR AO Light Blue Denim Joggers, at PKR 3,650, followed by IVAR AO Dark Blue Denim Joggers and IVAR Bright white Adjustable Pleated Pants.
#1IVAR AO Light Blue Denim JoggersIVARPKR 3,650In stock
#2IVAR AO Dark Blue Denim JoggersIVARPKR 3,650In stock
#3IVAR Bright white Adjustable Pleated PantsIVARPKR 1,912In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places IVAR in its comparison group.
- Average rating
- 3.62 / 5
- Rated products
- 35% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$14.63
- Currency
- PKR
04 · Ads
What IVAR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IVAR runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
IVAR Braided Maverick LeatherIVAR7 Oct 2026image
IVAR Braided Maverick LeatherIVAR7 Oct 2026image
IVAR Braided Maverick LeatherIVAR7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Maaz Yafeezverified
Image ad20 Oct 2026Maaz Yafeezverified
Image ad19 Oct 2026Maaz Yafeezverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about IVAR.
The creators who tag @ivarclothingofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ivarclothingofficial on Instagram, led by Ali Abbasi (22.5k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAli Abbasi@aliabbasi33_ · 🇵🇰 PK | Photography visual arts Creator | 22.5k | 0.4% | 1 | Tagged @ivarclothingofficial |
06 · Competitors according to Gravity
Who IVAR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IVAR among Clothing brands in Pakistan. The closest is Devré, then c'est normal, TiE HOUSE, MyDesignation, MyRaymond, Vahro.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Devrédevre.la | |||||||
| c'est normalcestnormal.com | |||||||
| TiE HOUSEtie-house.com | |||||||
| MyDesignationmydesignation.com | |||||||
| MyRaymondmyraymond.com | |||||||
| Vahrovahro.in |
07 · Company
The company behind IVAR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IVAR is a company based in KARACHI, Pakistan, founded in 2018 according to LinkedIn, on a domain registered in January 2023. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇰 Pakistan · KARACHI
- Founded
- 2018, per LinkedIn
- Domain registered
- 12 Jan 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ivarclothing.com · Shopify · PKR
- Catalogue
- 60 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IVAR
What people ask Google about IVAR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IVAR legit or a scam?
According to Gravity by Benchr, IVAR is a brand based in KARACHI, Pakistan: its website has existed since January 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 68,216 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
IVAR reviews: is it worth it?
Customers rate IVAR 4.4 out of 5 on Trustpilot over 55 reviews, 51 of them in the last twelve months: 71% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does IVAR sell?
Ivar Clothing is a Pakistani premium men's fashion brand offering shirts, polos, t-shirts, bottoms, footwear, and accessories with a focus on quiet luxury and old money-inspired basics. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
IVAR prices: how much is it?
IVAR's best seller, IVAR AO Light Blue Denim Joggers, sells PKR 3,650 on ivarclothing.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check ivarclothing.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does IVAR have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: IVAR advertises on Facebook and Instagram and on Google, where its offers often run. Check ivarclothing.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy IVAR?
IVAR sells on its own website, ivarclothing.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind IVAR?
Gravity by Benchr records a company based in KARACHI, Pakistan, founded in 2018 according to LinkedIn, on a domain registered in 2023, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is IVAR growing?
Not at the moment. Gravity by Benchr estimates about 144,500 visits to ivarclothing.com in September 2026, down 25% in a month and down 39% over three months. IVAR ranks #69 of 1,253 Clothing brands in Pakistan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does IVAR use?
Gravity by Benchr identifies ivarclothing.com as a Shopify store (standard plan, not Shopify Plus), selling in PKR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does IVAR spend on Meta ads?
Gravity by Benchr does not publish a spend figure for IVAR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Pakistan?
Among Clothing brands in Pakistan in the Gravity by Benchr index, IVAR ranks #69 of 1,253 by estimated traffic. Its closest competitors on the same market are Devré, c'est normal, TiE HOUSE, MyDesignation and MyRaymond. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IVAR.