Brand page · Clothing · Pakistan
Iznik: 290k visits a month, 178 active Meta ads, Gravity score 615.
Iznik — Iznik is a Pakistani women's ethnic wear brand offering lawn, chiffon, pret and embroidered styles with fusion designs and silk embellishments. In September 2026 iznikfashions.com drew an estimated 290k visits, down 38% on the month before. It ranks #33 of 1,253 Clothing brands in Pakistan and holds a 2.0 Trustpilot rating over 85 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Clothing brands in Pakistan with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Iznik is a Pakistani women's ethnic wear brand offering lawn, chiffon, pret and embroidered styles with fusion designs and silk embellishments.
01 · Traffic
How much traffic Iznik gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Iznik drew an estimated 290k visits in September 2026, down 38% on the month before and up 24% over three months.
- Worldwide#38,615of 4.5m sites · Top 1%
- In Pakistan#171of 20.3k sites · Top 1%
- Clothing, worldwide#3,371of 459,295 brands · Top 1%
- Clothing, Pakistan#33of 1,253 brands · Top 5%
290k
estimated visits in September
1 mo ▼ −38.0%4 mo ▲ +24.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Iznik.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Iznik holds 2.0 out of 5 on Trustpilot over 85 reviews, 32 of them in the last twelve months: 20% of customers give five stars and 78% one star. That volume places Iznik in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Formal Wear Store Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Iznik sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Iznik sells on Shopify, 60% of its catalogue in stock. The best seller is UE-253 Embroidered Lawn, at PKR 6,758–PKR 13,758, followed by UE-257 Embroidered Lawn and UE-477 Embroidered Lawn.
#1UE-253 Embroidered LawnIznikPKR 6,758–PKR 13,758In stock
#2UE-257 Embroidered LawnIznikPKR 6,950–PKR 13,950In stock
#3UE-477 Embroidered LawnIznikPKR 7,490–PKR 15,490In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Iznik in its comparison group.
- Average rating
- 4.14 / 5
- Rated products
- 69% of the catalogue
- In stock
- 60%
- Upper price quartile
- US$67.45
- Currency
- PKR
04 · Ads
What Iznik is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Iznik runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
pov: life’s too short to not dress cute 🎀 @iznikfashionIznik7 Oct 2026video
Up to 50% off ✨Iznik6 Oct 2026image
NEW COLLECTION, NOW LIVEIznik6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Muhammad Ansar Riazverified
Text ad20 Oct 2026Muhammad Ansar Riazverified
Image ad20 Oct 2026Muhammad Ansar Riazverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Iznik.
The creators who tag @iznikfashion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @iznikfashion on Instagram, led by Mehru's wardrobe (14.2k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMehru's wardrobe@mehrus_wardrobe · 🇮🇳 IN | Fashion style luxury Creator | 14.2k | 0.0% | 5 | Tagged @iznikfashion |
06 · Competitors according to Gravity
Who Iznik competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Iznik among Clothing brands in Pakistan. The closest is Jazmin, then Alizeh, Esra-clothing, BATIK, CHINYERE, Salitex.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jazminjazmin.pk | |||||||
| Alizehalizeh.pk | |||||||
| Esra-clothingesrafashions.com | |||||||
| BATIKbatik.com.pk | |||||||
| CHINYEREchinyere.pk | |||||||
| Salitexsalitexonline.com |
07 · Company
The company behind Iznik.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Iznik is a company based in Lahore, Pakistan, founded in 2014 according to LinkedIn, on a domain registered in August 2016. It employs about 40 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇰 Pakistan · Lahore
- Founded
- 2014, per LinkedIn
- Domain registered
- 13 Aug 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 40 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- iznikfashions.com · Shopify · PKR
- Catalogue
- 87 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Iznik
What people ask Google about Iznik.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Iznik legit or a scam?
According to Gravity by Benchr, Iznik is a brand based in Lahore, Pakistan: its website has existed since August 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 40 people on LinkedIn, it has 1,118,720 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Iznik?
Customers rate Iznik 2.0 out of 5 on Trustpilot over 85 reviews, 32 of them in the last twelve months: 20% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Iznik known for?
Iznik is a Pakistani women's ethnic wear brand offering lawn, chiffon, pret and embroidered styles with fusion designs and silk embellishments. Gravity by Benchr classifies it under Clothing, with Dresses making up 77% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Iznik prices: how much is it?
Iznik's best seller, UE-253 Embroidered Lawn, sells from PKR 6,758 to PKR 13,758 on iznikfashions.com. 60% of the catalogue is in stock. Gravity does not track prices daily: check iznikfashions.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Iznik have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Iznik advertises on Facebook and Instagram and on Google, where its offers often run. Check iznikfashions.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Iznik?
Iznik sells on its own website, iznikfashions.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Iznik?
Gravity by Benchr records a company based in Lahore, Pakistan, founded in 2014 according to LinkedIn, on a domain registered in 2016, with 40 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Iznik growing?
Yes. Gravity by Benchr estimates about 289,900 visits to iznikfashions.com in September 2026, down 38% in a month and up 24% over three months. Iznik ranks #33 of 1,253 Clothing brands in Pakistan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Iznik use?
Gravity by Benchr identifies iznikfashions.com as a Shopify store (standard plan, not Shopify Plus), selling in PKR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Iznik's ad budget?
Gravity by Benchr does not publish a spend figure for Iznik on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Pakistan?
Among Clothing brands in Pakistan in the Gravity by Benchr index, Iznik ranks #33 of 1,253 by estimated traffic. Its closest competitors on the same market are Jazmin, Alizeh, Esra-clothing, BATIK and CHINYERE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Iznik.