Brand page · Backpacks · Netherlands
JanSport traffic, ads & competitors 92.9k visits a month, 3 active Meta ads, Gravity score 605.
JanSport — JanSport Europe EU is the official online store for JanSport backpacks and bags, offering outdoor gear and accessories with a 30-year guarantee. In September 2026 jansport.eu drew an estimated 92.9k visits, down 2% on the month before.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Backpacks brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
JanSport Europe EU is the official online store for JanSport backpacks and bags, offering outdoor gear and accessories with a 30-year guarantee.
01 · Traffic
JanSport website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
JanSport drew an estimated 92.9k visits in September 2026, down 2% on the month before and up 249% over three months.
- Worldwide#99,778of 4.5m sites · Top 5%
- In Ireland#241of 14.2k sites · Top 5%
- Backpacks, worldwide#172of 5,429 brands · Top 5%
- Backpacks, Ireland—Data not available
92.9k
estimated visits in September
1 mo ▼ −1.9%4 mo ▲ +249.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
JanSport reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
JanSport holds 3.0 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 67% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
JanSport best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
JanSport sells on Shopify, 71% of its catalogue in stock. The best seller is Big Student, at €59.00, followed by Superbreak Plus and Big Student.
#1Big StudentJanSport€59.00In stock
#2Superbreak PlusJanSport€46.00In stock
#3Big StudentJanSport€59.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places JanSport in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 33% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$66.08
- Currency
- EUR
04 · Ads
JanSport ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
JanSport runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2022 (image, text, video).
Large Accessory Pouch - BlackJanSport Europe2 Oct 2026image
Right Pack Backpack - BlackJanSport Europe1 Oct 2026image
Main Campus Backpack - NavyJanSport Europe23 Apr 2025image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad13 Oct 2026VF International Saglverified
Text ad13 Oct 2026VF International Saglverified
Text ad13 Oct 2026VF International Saglverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
JanSport influencers
The creators who tag @jansport_europe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
JanSport competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for JanSport among Backpacks brands in the Netherlands. The closest is XD Design, then dutchsuitcase, Aventury, Timbuk2 B2C Eu, FRENKY, The BlueWave Collective.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| XD Designxd-design.com | |||||||
| dutchsuitcasedutchsuitcase.com | |||||||
| Aventuryaventury.nl | |||||||
| Timbuk2 B2C Eutimbuk2bags.eu | |||||||
| FRENKYfrenky.com | |||||||
| The BlueWave Collectivethebluewavecollective.com |
07 · Company
Who is behind JanSport?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
JanSport is a company based in 1437 EP Rozenburg-Schiphol, Netherlands.
- Entity country
- 🇳🇱 Netherlands · 1437 EP Rozenburg-Schiphol
- Own store
- jansport.eu · Shopify · EUR
- Catalogue
- 106 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about JanSport
What people ask Google about JanSport.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is JanSport legit?
According to Gravity by Benchr, JanSport is a brand based in 1437 EP Rozenburg-Schiphol, Netherlands: it sells on a Shopify store, it has 4,909 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does JanSport sell?
JanSport Europe EU is the official online store for JanSport backpacks and bags, offering outdoor gear and accessories with a 30-year guarantee. Gravity by Benchr classifies it under Backpacks, with Backpacks making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does JanSport cost?
JanSport's best seller, Big Student, sells €59.00 on jansport.eu. 71% of the catalogue is in stock. Gravity does not track prices daily: check jansport.eu before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a JanSport discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: JanSport advertises on Facebook and Instagram and on Google, where its offers often run. Check jansport.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy JanSport?
JanSport sells on its own website, jansport.eu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is JanSport doing well?
Yes. Gravity by Benchr estimates about 92,900 visits to jansport.eu in September 2026, down 2% in a month and up 249% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does JanSport use?
Gravity by Benchr identifies jansport.eu as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does JanSport spend on Meta ads?
Gravity by Benchr does not publish a spend figure for JanSport on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with JanSport.