Brand page · Music & Sound Recordings · New Zealand
JB Hi-Fi traffic, ads & competitors 2.2m visits a month, 182 active Meta ads.
JB Hi-Fi — JB Hi-Fi is New Zealand's home entertainment specialist that sells a wide range of products including TVs, computers, tablets, games and consoles, music, movies, phones and appliances. In September 2026 jbhifi.co.nz drew an estimated 2.2m visits, up 10% on the month before. It ranks #1 of 40 Music & Sound Recordings brands in New Zealand and holds a 2.9 Trustpilot rating over 86 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
JB Hi-Fi is New Zealand's home entertainment specialist that sells a wide range of products including TVs, computers, tablets, games and consoles, music, movies, phones and appliances.
01 · Traffic
JB Hi-Fi website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
JB Hi-Fi drew an estimated 2.2m visits in September 2026, up 10% on the month before and down 11% over three months.
- Worldwide#7,605of 4.5m sites · Top 1%
- In New Zealand#24of 26.3k sites · Top 1%
- Music & Sound Recordings, worldwide#6of 14,068 brands · Top 1%
- Music & Sound Recordings, New Zealand#1of 40 brands · Top 5%
2.2m
estimated visits in September
1 mo ▲ +10.0%4 mo ▼ −11.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
JB Hi-Fi reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
JB Hi-Fi holds 2.9 out of 5 on Trustpilot over 86 reviews, 31 of them in the last twelve months: 30% of customers give five stars and 49% one star. That volume places JB Hi-Fi in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
TV store Electronics Store Computer Store Cell Phone Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
JB Hi-Fi best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
JB Hi-Fi sells on Shopify, 100% of its catalogue in stock. The best seller is Roblox $10 Gift Card (Digital Download), at NZ$10.00, followed by Roblox $25 Gift Card (Digital Download) and Roblox $50 Gift Card (Digital Download).
#1Roblox $10 Gift Card (Digital Download)JB Hi-FiNZ$10.00In stock
#3Roblox $25 Gift Card (Digital Download)JB Hi-FiNZ$25.00In stock
Roblox $50 Gift Card (Digital Download)JB Hi-FiNZ$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places JB Hi-Fi in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 5% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$53.78
- Currency
- NZD
04 · Ads
JB Hi-Fi ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
JB Hi-Fi runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Logitech G YETI 2 Multi-Pattern USB Microphone with Blue VO!CE (Black)JB Hi-Fi12 Oct 2026image
Now available at JB!JB Hi-Fi12 Oct 2026image
Pre-order at JB and get your bonus*!JB Hi-Fi12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026JB HI-FI GROUP (NZ) LIMITEDverified
Text ad20 Oct 2026JB HI-FI GROUP (NZ) LIMITEDverified
Text ad20 Oct 2026JB HI-FI GROUP (NZ) LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
JB Hi-Fi influencers
The creators who tag @jbhifi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jbhifi on Instagram, led by MacGear Australia & New Zealand (14k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMacGear Australia & New Zealand@macgearaustralia_newzealand · 🇦🇺 AU | Tech gadgets innovation Creator | 14k | — | 4 | Tagged @jbhifi |
06 · Competitors according to Gravity
JB Hi-Fi competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for JB Hi-Fi among Music & Sound Recordings brands in New Zealand. The closest is Noel Leeming, then Harvey Norman New Zealand, pbtech.com, currys.co.uk, elkjop.no, Worten.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Noel Leemingnoelleeming.co.nz | |||||||
| Harvey Norman New Zealandharveynorman.co.nz | |||||||
| pbtech.compbtech.com | |||||||
| currys.co.ukcurrys.co.uk | |||||||
| elkjop.noelkjop.no | |||||||
| Worten.esworten.es |
07 · Company
Who is behind JB Hi-Fi?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
JB Hi-Fi is a company based in Wairau Park, New Zealand, on a domain registered in May 2006.
- Entity country
- 🇳🇿 New Zealand · Wairau Park
- Domain registered
- 31 May 2006
- Own store
- jbhifi.co.nz · Shopify · NZD
- Catalogue
- 3,674 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about JB Hi-Fi
What people ask Google about JB Hi-Fi.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is JB Hi-Fi legit or a scam?
According to Gravity by Benchr, JB Hi-Fi is a brand based in Wairau Park, New Zealand: its website has existed since May 2006, it sells on a Shopify store, it has 125,920 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
JB Hi-Fi reviews: is it worth it?
Customers rate JB Hi-Fi 2.9 out of 5 on Trustpilot over 86 reviews, 31 of them in the last twelve months: 30% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does JB Hi-Fi sell?
JB Hi-Fi is New Zealand's home entertainment specialist that sells a wide range of products including TVs, computers, tablets, games and consoles, music, movies, phones and appliances. Gravity by Benchr classifies it under Music & Sound Recordings, with Gift Cards making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
JB Hi-Fi prices: how much is it?
JB Hi-Fi's best seller, Roblox $10 Gift Card (Digital Download), sells NZ$10.00 on jbhifi.co.nz. 100% of the catalogue is in stock. Gravity does not track prices daily: check jbhifi.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a JB Hi-Fi discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: JB Hi-Fi advertises on Facebook and Instagram and on Google, where its offers often run. Check jbhifi.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy JB Hi-Fi?
JB Hi-Fi sells on its own website, jbhifi.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns JB Hi-Fi?
Gravity by Benchr records a company based in Wairau Park, New Zealand, whose domain was registered in 2006. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is JB Hi-Fi doing well?
Not at the moment. Gravity by Benchr estimates about 2,219,500 visits to jbhifi.co.nz in September 2026, up 10% in a month and down 11% over three months. JB Hi-Fi ranks #1 of 40 Music & Sound Recordings brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does JB Hi-Fi use?
Gravity by Benchr identifies jbhifi.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is JB Hi-Fi's ad budget?
Gravity by Benchr does not publish a spend figure for JB Hi-Fi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Music & Sound Recordings brands in New Zealand?
Among Music & Sound Recordings brands in New Zealand in the Gravity by Benchr index, JB Hi-Fi ranks #1 of 40 by estimated traffic. Its closest competitors on the same market are Noel Leeming, Harvey Norman New Zealand, pbtech.com, currys.co.uk and elkjop.no. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with JB Hi-Fi.