Brand page · Music & Sound Recordings · Australia
JB Hi-Fi: 24.3M visits a month, 182 active Meta ads.
JB Hi-Fi — JB Hi-Fi is Australia's largest home entertainment retailer that specializes in selling hi-fi and recorded music products. In September 2026 jbhifi.com.au drew an estimated 24.3M visits, down 2% on the month before. It ranks #1 of 322 Music & Sound Recordings brands in Australia and holds a 1.8 Trustpilot rating over 885 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
JB Hi-Fi is Australia's largest home entertainment retailer that specializes in selling hi-fi and recorded music products.
01 · Traffic
How much traffic JB Hi-Fi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
JB Hi-Fi drew an estimated 24.3M visits in September 2026, down 2% on the month before and down 19% over three months.
- Worldwide#889of 4.5M sites · Top 1%
- In Australia#11of 105K sites · Top 1%
- Music & Sound Recordings, worldwide#2of 14,068 brands · Top 1%
- Music & Sound Recordings, Australia#1of 322 brands · Top 1%
24.3M
estimated visits in September
1 mo ▼ −1.9%4 mo ▼ −18.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about JB Hi-Fi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
JB Hi-Fi holds 1.8 out of 5 on Trustpilot over 885 reviews, 156 of them in the last twelve months: 19% of customers give five stars and 70% one star. That volume places JB Hi-Fi in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Electronics Store TV store Hi-fi shop Photo Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What JB Hi-Fi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
JB Hi-Fi sells on Shopify, 100% of its catalogue in stock. The best seller is JB Hi-Fi Gift Card, at A$100.00–A$100.99, followed by JB Hi-Fi Gift Card and Apple AirPods 4.
#2JB Hi-Fi Gift CardJB Hi-FiA$100.00–A$100.99In stock
#3JB Hi-Fi Gift CardJB Hi-FiA$50.00–A$50.99In stock
Apple AirPods 4JB Hi-FiA$219.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places JB Hi-Fi in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$89.96
- Currency
- AUD
04 · Ads
What JB Hi-Fi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
JB Hi-Fi runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Logitech G YETI 2 Multi-Pattern USB Microphone with Blue VO!CE (Black)JB Hi-Fi12 Oct 2026image
Now available at JB!JB Hi-Fi12 Oct 2026image
Pre-order at JB and get your bonus*!JB Hi-Fi12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026JB HI-FIverified
Text ad21 Oct 2026北京石头世纪科技股份有限公司verified
Text ad21 Oct 2026JB HI-FIverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about JB Hi-Fi.
The creators who tag @jbhifi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jbhifi on Instagram, led by MacGear Australia & New Zealand (14K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMacGear Australia & New Zealand@macgearaustralia_newzealand · 🇦🇺 AU | Tech gadgets innovation Creator | 14K | — | 4 | Tagged @jbhifi |
06 · Competitors according to Gravity
Who JB Hi-Fi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for JB Hi-Fi among Music & Sound Recordings brands in Australia. The closest is mediagalaxy.ro, then elgiganten.se, mediamarkt.nl, Worten.es, POWER, Veikon Kone.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mediagalaxy.romediagalaxy.ro | |||||||
| elgiganten.seelgiganten.se | |||||||
| mediamarkt.nlmediamarkt.nl | |||||||
| Worten.esworten.es | |||||||
| POWERpower.fi | |||||||
| Veikon Koneveikonkone.fi |
07 · Company
The company behind JB Hi-Fi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
JB Hi-Fi is a company based in Southbank, Australia, founded in 1974 according to LinkedIn. It employs about 8,392 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Southbank
- Founded
- 1974, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8,392 on LinkedIn
- Funding stage
- Ipo
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jbhifi.com.au · Shopify · AUD
- Catalogue
- 13,050 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about JB Hi-Fi
What people ask Google about JB Hi-Fi.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is JB Hi-Fi a legit company?
According to Gravity by Benchr, JB Hi-Fi is a brand based in Southbank, Australia: it sells on a Shopify store, it employs 8,392 people on LinkedIn, it has 125,920 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
JB Hi-Fi reviews: is it worth it?
Customers rate JB Hi-Fi 1.8 out of 5 on Trustpilot over 885 reviews, 156 of them in the last twelve months: 19% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does JB Hi-Fi sell?
JB Hi-Fi is Australia's largest home entertainment retailer that specializes in selling hi-fi and recorded music products. Gravity by Benchr classifies it under Music & Sound Recordings, with Gift Cards making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
JB Hi-Fi prices: how much is it?
JB Hi-Fi's best seller, JB Hi-Fi Gift Card, sells from A$100.00 to A$100.99 on jbhifi.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check jbhifi.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does JB Hi-Fi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: JB Hi-Fi advertises on Facebook and Instagram and on Google, where its offers often run. Check jbhifi.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy JB Hi-Fi?
JB Hi-Fi sells on its own website, jbhifi.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns JB Hi-Fi?
Gravity by Benchr records a company based in Southbank, Australia, founded in 1974 according to LinkedIn, with 8,392 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is JB Hi-Fi doing well?
Not at the moment. Gravity by Benchr estimates about 24,328,600 visits to jbhifi.com.au in September 2026, down 2% in a month and down 19% over three months. JB Hi-Fi ranks #1 of 322 Music & Sound Recordings brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does JB Hi-Fi use?
Gravity by Benchr identifies jbhifi.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is JB Hi-Fi's ad budget?
Gravity by Benchr does not publish a spend figure for JB Hi-Fi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Music & Sound Recordings brands in Australia?
Among Music & Sound Recordings brands in Australia in the Gravity by Benchr index, JB Hi-Fi ranks #1 of 322 by estimated traffic. Its closest competitors on the same market are mediagalaxy.ro, elgiganten.se, mediamarkt.nl, Worten.es, POWER. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with JB Hi-Fi.