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Brand page · Audio · Sweden

JBL Top 5% worldwide Top 5% in Sweden Top 5% in Audio Top 10% in Audio in Sweden
jbl.se·🇸🇪 Sweden· Salesforce_commerce

JBL: 73.2k visits a month, 99 active Meta ads.

JBL — JBL is a brand that sells premium audio products including speakers, headphones, and other audio equipment. In September 2026 jbl.se drew an estimated 73.2k visits, down 34% on the month before. It ranks #6 of 72 Audio brands in Sweden and holds a 2.2 Trustpilot rating over 17 reviews.

jbl.se@jblaudio 832kFacebookTrustpilot 2.2Meta Ad Library 99

Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026

Estimated traffic
73.2k
−34% vs. August 2026
Instagram followers
832k
1,287 posts · @jblaudio
Trustpilot
2.2
17 reviews · 6 in 12 months
Meta ads
99
active · on Google since 2021
Products
—
Data not available
Rank in Sweden
#6
of 72 in Audio
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

JBL is a brand that sells premium audio products including speakers, headphones, and other audio equipment.

01 · Traffic

How much traffic JBL gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

JBL drew an estimated 73.2k visits in September 2026, down 34% on the month before and down 24% over three months.

  • Worldwide#122,564of 4.5m sites · Top 5%
  • In Sweden#913of 27.3k sites · Top 5%
  • Audio, worldwide#802of 19,694 brands · Top 5%
  • Audio, Sweden#6of 72 brands · Top 10%
Monthly visitssource Sept 2026

73.2k

estimated visits in September

1 mo ▼ −34.1%4 mo ▼ −24.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about JBL.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

JBL holds 2.2 out of 5 on Trustpilot over 17 reviews, 6 of them in the last twelve months: 47% of customers give five stars and 41% one star. That volume places JBL in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
2.2TrustScore · 17 reviews · 6 in 12 months
Top 50% review volume
5 ★47%
4 ★12%
3 ★0%
2 ★0%
1 ★41%

Hi-fi shop Electronics Store Electronics Company Electronic Spare Parts and Components Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What JBL sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read JBL's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Audio
Audio98%
Electronics Accessories0%
Electronics0%

The dominant category places JBL in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about JBL.

The creators who tag @jblaudio on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @jblaudio on Instagram, led by Daniel Browne (613k followers, 3.2% engagement).

Influencersaccounts tagging @jblaudio · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDaniel Browne@mrgrooveuk · 🇬🇧 GBMusic concerts dance Creator613k3.2%9Tagged @jblaudio
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who JBL competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for JBL among Audio brands in Sweden. The closest is teufelaudio.com, then Nubert, Edifier, EDIFIER Brasil, audio-technica.com.tw, Sudio.

CompetitorsAudio · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
teufelaudio.comteufelaudio.com
Nubertnubert.de
Edifieredifierindia.com
EDIFIER Brasiledifier.com.br
audio-technica.com.twaudio-technica.com.tw
Sudiosudio.com
Competitors Gravity finds for JBL. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare JBL with teufelaudio.com

07 · Company

The company behind JBL.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

JBL is a company based in Sweden.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇸🇪 Sweden
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
jbl.se · Salesforce_commerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about JBL

What people ask Google about JBL.

9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is JBL legit or a scam?

According to Gravity by Benchr, JBL is a brand based in Sweden: it sells on a Salesforce_commerce store, it has 832,489 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about JBL?

Customers rate JBL 2.2 out of 5 on Trustpilot over 17 reviews, 6 of them in the last twelve months: 47% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is JBL known for?

JBL is a brand that sells premium audio products including speakers, headphones, and other audio equipment. Gravity by Benchr classifies it under Audio. Source: Gravity by Benchr product classification.

JBL promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: JBL advertises on Facebook and Instagram and on Google, where its offers often run. Check jbl.se for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy JBL?

JBL sells on its own website, jbl.se, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Is JBL doing well?

Not at the moment. Gravity by Benchr estimates about 73,200 visits to jbl.se in September 2026, down 34% in a month and down 24% over three months. JBL ranks #6 of 72 Audio brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does JBL use?

Gravity by Benchr identifies jbl.se as a Salesforce_commerce store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.

What is JBL's ad budget?

Gravity by Benchr does not publish a spend figure for JBL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Audio brands in Sweden?

Among Audio brands in Sweden in the Gravity by Benchr index, JBL ranks #6 of 72 by estimated traffic. Its closest competitors on the same market are teufelaudio.com, Nubert, Edifier, EDIFIER Brasil and audio-technica.com.tw. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with JBL.