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  5. Joanne’s Journals

Brand page · General Office Supplies · United Kingdom

Joanne’s Journals Top 5% worldwide Top 5% in the United Kingdom Top 5% in General Office Supplies Top 5% in General Office Supplies in the United Kingdom
joannesjournals.co.uk·🇬🇧 Wakefield, United Kingdom· Shopify·Since 2023

Joanne’s Journals traffic, ads & competitors 64.2k visits a month, 103 active Meta ads, Gravity score 599.

Joanne’s Journals — Joanne's Journals is a luxury stationery brand that sells planners and organizational products including binders, covers, inserts, accessories, and themed bundles. In September 2026 joannesjournals.co.uk drew an estimated 64.2k visits, up 45% on the month before. It ranks #19 of 926 General Office Supplies brands in the United Kingdom and holds a 4.9 Trustpilot rating over 544 reviews.

joannesjournals.co.uk@joannes_journals 59.2kFacebookLinkedIn 1.7kTrustpilot 4.9Meta Ad Library 103

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
64.2k
+45% vs. August 2026
Instagram followers
59.2k
636 posts · @joannes_journals
Trustpilot
4.9
544 reviews · 537 in 12 months
Meta ads
103
active · on Google since 2025
Products
91%
in stock · 78 collections
Rank in the United Kingdom
#19
of 926 in General Office Supplies
LinkedIn
1.7k
followers · 9 employees
Earned media value
€13.0
per month, Instagram

Gravity score

599/ 1000 · 9 of 10 indicators rated
Brand Power481
Momentum777
Performance538

Percentiles within 25 peers: General Office Supplies brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Joanne's Journals is a luxury stationery brand that sells planners and organizational products including binders, covers, inserts, accessories, and themed bundles.

01 · Traffic

Joanne’s Journals website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Joanne’s Journals drew an estimated 64.2k visits in September 2026, up 45% on the month before and up 122% over three months.

  • Worldwide#137,265of 4.5m sites · Top 5%
  • In United Kingdom#7,184of 192k sites · Top 5%
  • General Office Supplies, worldwide#348of 19,660 brands · Top 5%
  • General Office Supplies, United Kingdom#19of 926 brands · Top 5%
Monthly visitssource Sept 2026

64.2k

estimated visits in September

1 mo ▲ +45.0%4 mo ▲ +122.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Joanne’s Journals reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Joanne’s Journals holds 4.9 out of 5 on Trustpilot over 544 reviews, 537 of them in the last twelve months: 97% of customers give five stars and 1% one star. That volume places Joanne’s Journals in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%.

Trustpilotclaimed page · read 20 Oct 2026
4.9TrustScore · 544 reviews · 537 in 12 months
Top 20% review volumeTop 1% rating quality
5 ★97%
4 ★2%
3 ★0%
2 ★1%
1 ★1%

Stationery Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Joanne’s Journals best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Joanne’s Journals sells on Shopify, 91% of its catalogue in stock. The best seller is Notes, at £4.20, followed by Mini Dot Stickers and To-Do Tasks.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Paper Products53%
Binding Supplies21%
Calendars, Organizers & Planners17%
Writing & Drawing Instruments1%

Share of the catalogue by product family.

Activity mixdominant: General Office Supplies
General Office Supplies54%
Filing & Organization39%
Book Accessories1%
Office Instruments1%
Decor1%

The dominant category places Joanne’s Journals in its comparison group.

Prices and ratingsstore data
Average rating
4.91 / 5
Rated products
85% of the catalogue
In stock
91%
Upper price quartile
US$17.47
Currency
GBP

05 · Influencers

Joanne’s Journals influencers

The creators who tag @joannes_journals on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @joannes_journals · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Joanne’s Journals competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Joanne’s Journals among General Office Supplies brands in the United Kingdom. The closest is Wednesday Plans, then Roarganise, Yop & Tom, The Positive Teacher Company, The Chelsea Paper Company, Betterday Studio.

CompetitorsGeneral Office Supplies · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Wednesday Planswednesdayplans.co.uk
Roarganiseroarganise.com
Yop & Tomyopandtom.com
The Positive Teacher Companythepositiveteachercompany.co.uk
The Chelsea Paper Companythechelseapapercompany.com
Betterday Studiobetterdaystudio.co.uk
Competitors Gravity finds for Joanne’s Journals. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Joanne’s Journals with Wednesday Plans

07 · Company

Who is behind Joanne’s Journals?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Joanne’s Journals is a company based in Wakefield, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in August 2023. It employs about 9 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Wakefield
Founded
2021, per LinkedIn
Domain registered
3 Aug 2023
Employees
9 on LinkedIn
DistributionGravity index, Nov 2026
Own store
joannesjournals.co.uk · Shopify · GBP
Catalogue
78 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Joanne’s Journals

What people ask Google about Joanne’s Journals.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Joanne’s Journals legit or a scam?

According to Gravity by Benchr, Joanne’s Journals is a brand based in Wakefield, United Kingdom: its website has existed since August 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 59,202 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Joanne’s Journals reviews

Customers rate Joanne’s Journals 4.9 out of 5 on Trustpilot over 544 reviews, 537 of them in the last twelve months: 97% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Joanne’s Journals?

Joanne's Journals is a luxury stationery brand that sells planners and organizational products including binders, covers, inserts, accessories, and themed bundles. Gravity by Benchr classifies it under General Office Supplies, with Paper Products making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Joanne’s Journals cost?

Joanne’s Journals' best seller, Notes, sells £4.20 on joannesjournals.co.uk. 91% of the catalogue is in stock. Gravity does not track prices daily: check joannesjournals.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Joanne’s Journals discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Joanne’s Journals advertises on Facebook and Instagram and on Google, where its offers often run. Check joannesjournals.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Joanne’s Journals?

Joanne’s Journals sells on its own website, joannesjournals.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Joanne’s Journals?

Gravity by Benchr records a company based in Wakefield, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2023, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Joanne’s Journals doing well?

Yes. Gravity by Benchr estimates about 64,200 visits to joannesjournals.co.uk in September 2026, up 45% in a month and up 122% over three months. Joanne’s Journals ranks #19 of 926 General Office Supplies brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Joanne’s Journals use?

Gravity by Benchr identifies joannesjournals.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Joanne’s Journals spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Joanne’s Journals on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest General Office Supplies brands in the United Kingdom?

Among General Office Supplies brands in the United Kingdom in the Gravity by Benchr index, Joanne’s Journals ranks #19 of 926 by estimated traffic. Its closest competitors on the same market are Wednesday Plans, Roarganise, Yop & Tom, The Positive Teacher Company and The Chelsea Paper Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Joanne’s Journals.