Brand page · Jewelry · United States

Johnny Dang Top 5% worldwide Top 5% in United States Top 5% in Jewelry Top 5% in Jewelry in United States
johnnydangandco.com·🇺🇸 Houston, United States· Shopify·Since 2008

Johnny Dang: 78.1k visits a month, 10 active Meta ads, Gravity score 600.

Johnny Dang — Johnny Dang & Co is a custom jewelry company based in Houston TX that specializes in designing and manufacturing high-quality jewelry including chains, bracelets, watches, pendants, grillz, rings, earrings, gold, and diamonds, with a focus on customized pieces for VIP clients in the hip-hop community. In September 2026 johnnydangandco.com drew an estimated 78.1k visits, down 38% on the month before. It ranks #483 of 33,382 Jewelry brands in United States.

johnnydangandco.com@johnnydangandco 3.6mYouTube 1.1mFacebookLinkedIn 492Trustpilot 2.8Meta Ad Library 10

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
78.1k
−38% vs. August 2026
Instagram followers
3.6m
914 posts · @johnnydangandco
Trustpilot
2.8
3 reviews · 1 in 12 months
Meta ads
10
active · on Google since 2022
Products
78%
in stock · 141 collections
Rank in United States
#483
of 33,382 in Jewelry
LinkedIn
492
followers · 31 employees
Earned media value
€405.2k
per month, Instagram

Gravity score

600/ 1000 · 10 of 10 indicators rated
Brand Power671
Momentum477
Performance651

Percentiles within 737 peers: Jewelry brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Johnny Dang & Co is a custom jewelry company based in Houston TX that specializes in designing and manufacturing high-quality jewelry including chains, bracelets, watches, pendants, grillz, rings, earrings, gold, and diamonds, with a focus on customized pieces for VIP clients in the hip-hop community.

01 · Traffic

How much traffic Johnny Dang gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Johnny Dang drew an estimated 78.1k visits in September 2026, down 38% on the month before and down 12% over three months.

  • Worldwide#115,925of 4.5m sites · Top 5%
  • In United States#37,806of 1.2m sites · Top 5%
  • Jewelry, worldwide#2,546of 132,285 brands · Top 5%
  • Jewelry, United States#483of 33,382 brands · Top 5%
Monthly visitssource Sept 2026

78.1k

estimated visits in September

1 mo ▼ −38.5%4 mo ▼ −11.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Johnny Dang.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Johnny Dang holds 2.8 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
2.8TrustScore · 3 reviews · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Jeweler Jewelry Store Jewelry Designer Jewellery Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Johnny Dang sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Johnny Dang sells on Shopify, 78% of its catalogue in stock. The best seller is Easy DIY Dental Molding kit and Instructions-Single Kit, at US$31.99, followed by SILVER CZ TENNIS CHAINS 18" - 24" NECKLACE and Easy DIY Dental Molding kit and Instructions-2 Kits.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Jewelry1%
Collectibles1%
Rings1%
Bracelets1%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry98%
Hobbies & Creative Arts2%
Clothing Accessories0%
Shoes0%
Party & Celebration0%

The dominant category places Johnny Dang in its comparison group.

Prices and ratingsstore data
Average rating
4.44 / 5
Rated products
7% of the catalogue
In stock
78%
Upper price quartile
US$3,817.99
Currency
USD

05 · Influencers

Who talks about Johnny Dang.

The creators who tag @johnnydangandco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @johnnydangandco on Instagram, led by Checkthestar (521k followers, 0.1% engagement).

Influencersaccounts tagging @johnnydangandco · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCheckthestar@checkthestar · 🇳🇬 NGPersonal development motivation Creator521k0.1%5Tagged @johnnydangandco
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Johnny Dang competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Johnny Dang among Jewelry brands in United States. The closest is Kate Collins Jewelry, then Elizabeth & Co. NYC, Fantastic Jewelry NYC LLC, Julez Bryant, IF, Royal Venture Elite Inc.

CompetitorsJewelry · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Kate Collins Jewelrykatecollinsjewelry.com
Elizabeth & Co. NYCelizabethandconyc.com
Fantastic Jewelry NYC LLCfantasticjewelrynyc.com
Julez Bryantjulezbryant.com
IFifandco.com
Royal Venture Elite Incjewelry88.com
Competitors Gravity finds for Johnny Dang. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Johnny Dang with Kate Collins Jewelry

07 · Company

The company behind Johnny Dang.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Johnny Dang is a company based in Houston, United States, founded in 1998 according to LinkedIn, on a domain registered in April 2008. It employs about 31 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Houston
Founded
1998, per LinkedIn
Domain registered
14 Apr 2008
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
31 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
johnnydangandco.com · Shopify · USD
Catalogue
141 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Johnny Dang

What people ask Google about Johnny Dang.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Johnny Dang a legit company?

According to Gravity by Benchr, Johnny Dang is a brand based in Houston, United States: its website has existed since April 2008, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 3,648,487 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Johnny Dang known for?

Johnny Dang & Co is a custom jewelry company based in Houston TX that specializes in designing and manufacturing high-quality jewelry including chains, bracelets, watches, pendants, grillz, rings, earrings, gold, and diamonds, with a focus on customized pieces for VIP clients in the hip-hop community. Gravity by Benchr classifies it under Jewelry, with Jewelry making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Johnny Dang cost?

Johnny Dang's best seller, Easy DIY Dental Molding kit and Instructions-Single Kit, sells US$31.99 on johnnydangandco.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check johnnydangandco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Johnny Dang discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Johnny Dang advertises on Facebook and Instagram and on Google, where its offers often run. Check johnnydangandco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Johnny Dang?

Johnny Dang sells on its own website, johnnydangandco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Johnny Dang?

Gravity by Benchr records a company based in Houston, United States, founded in 1998 according to LinkedIn, on a domain registered in 2008, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Johnny Dang growing?

Not at the moment. Gravity by Benchr estimates about 78,100 visits to johnnydangandco.com in September 2026, down 38% in a month and down 12% over three months. Johnny Dang ranks #483 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Johnny Dang use?

Gravity by Benchr identifies johnnydangandco.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Johnny Dang's ad budget?

Gravity by Benchr does not publish a spend figure for Johnny Dang on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in United States?

Among Jewelry brands in United States in the Gravity by Benchr index, Johnny Dang ranks #483 of 33,382 by estimated traffic. Its closest competitors on the same market are Kate Collins Jewelry, Elizabeth & Co. NYC, Fantastic Jewelry NYC LLC, Julez Bryant and IF. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Johnny Dang.