- Gravity
- Rankings
- Apparel & Accessories
- Clothing
- Johnson Woolen Mills
Brand page · Clothing · United States
Johnson Woolen Mills: 41.8k visits a month, 58 active Meta ads, Gravity score 793.
Johnson Woolen Mills — Johnson Woolen Mills produces top quality wool outerwear, including shirts, jackets, pants, and wool accessories, all made in the USA. In September 2026 johnsonwoolenmills.com drew an estimated 41.8k visits, down 15% on the month before. It ranks #3,216 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Johnson Woolen Mills produces top quality wool outerwear, including shirts, jackets, pants, and wool accessories, all made in the USA.
01 · Traffic
How much traffic Johnson Woolen Mills gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Johnson Woolen Mills drew an estimated 41.8k visits in September 2026, down 15% on the month before and up 30% over three months.
- Worldwide#198,264of 4.5m sites · Top 5%
- In United States#62,973of 1.2m sites · Top 10%
- Clothing, worldwide#19,076of 459,295 brands · Top 5%
- Clothing, United States#3,216of 97,158 brands · Top 5%
41.8k
estimated visits in September
1 mo ▼ −14.8%4 mo ▲ +30.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Johnson Woolen Mills.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Johnson Woolen Mills holds 3.7 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Johnson Woolen Mills sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Johnson Woolen Mills sells on Shopify, 87% of its catalogue in stock. The best seller is Spruce Green Wool Pants, at US$239.95–US$359.95, followed by JWM Beanie and Long Tail Wool Button Down Shirt.
#1Spruce Green Wool PantsJohnson Woolen MillsUS$239.95–US$359.95In stock
#2JWM BeanieJohnson Woolen MillsUS$24.95In stock
#3Long Tail Wool Button Down ShirtJohnson Woolen MillsUS$169.95–US$199.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Johnson Woolen Mills in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 41% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$139.95
- Currency
- USD
04 · Ads
What Johnson Woolen Mills is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Johnson Woolen Mills runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
Cut From a Different ClothJohnson Woolen Mills7 Oct 2026image
Wool That Works HarderJohnson Woolen Mills7 Oct 2026image
Adirondack Plaid Wool PantsJohnson Woolen Mills5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Johnson Woolen Millsverified
Text ad20 Oct 2026Johnson Woolen Millsverified
Text ad20 Oct 2026Johnson Woolen Millsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Johnson Woolen Mills.
The creators who tag @johnsonwoolenmills on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @johnsonwoolenmills on Instagram, led by Northwoods Whitetails (16.6k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNorthwoods Whitetails@northwoodswhitetails · 🇺🇸 US | Pets nature Creator | 16.6k | 1.3% | 2 | Tagged @johnsonwoolenmills |
06 · Competitors according to Gravity
Who Johnson Woolen Mills competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Johnson Woolen Mills among Clothing brands in United States. The closest is Sierra Ferrell, then ERIN ROBERTSON, Boho Coats, Average Hippie, Blazen Spirit, Craftikit.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sierra Ferrellsierraferrell.com | |||||||
| ERIN ROBERTSONan-erin.com | |||||||
| Boho Coatsbohocoats.com | |||||||
| Average Hippieaveragehippie.com | |||||||
| Blazen Spiritshopblazenspirit.com | |||||||
| Craftikitcraftikit.com |
07 · Company
The company behind Johnson Woolen Mills.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Johnson Woolen Mills is a company based in Johnson, United States, founded in 1842 according to LinkedIn, on a domain registered in May 1998. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Johnson
- Founded
- 1842, per LinkedIn
- Domain registered
- 29 May 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- johnsonwoolenmills.com · Shopify · USD
- Catalogue
- 98 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Johnson Woolen Mills
What people ask Google about Johnson Woolen Mills.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Johnson Woolen Mills a legit company?
According to Gravity by Benchr, Johnson Woolen Mills is a brand based in Johnson, United States: its website has existed since May 1998, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 5,107 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Johnson Woolen Mills?
Johnson Woolen Mills produces top quality wool outerwear, including shirts, jackets, pants, and wool accessories, all made in the USA. Gravity by Benchr classifies it under Clothing, with Arts & Crafts making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Johnson Woolen Mills prices: how much is it?
Johnson Woolen Mills' best seller, Spruce Green Wool Pants, sells from US$239.95 to US$359.95 on johnsonwoolenmills.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check johnsonwoolenmills.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Johnson Woolen Mills promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Johnson Woolen Mills advertises on Facebook and Instagram and on Google, where its offers often run. Check johnsonwoolenmills.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Johnson Woolen Mills?
Johnson Woolen Mills sells on its own website, johnsonwoolenmills.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Johnson Woolen Mills?
Gravity by Benchr records a company based in Johnson, United States, founded in 1842 according to LinkedIn, on a domain registered in 1998, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Johnson Woolen Mills doing well?
Yes. Gravity by Benchr estimates about 41,800 visits to johnsonwoolenmills.com in September 2026, down 15% in a month and up 30% over three months. Johnson Woolen Mills ranks #3,216 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Johnson Woolen Mills use?
Gravity by Benchr identifies johnsonwoolenmills.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Johnson Woolen Mills spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Johnson Woolen Mills on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Johnson Woolen Mills ranks #3,216 of 97,158 by estimated traffic. Its closest competitors on the same market are Sierra Ferrell, ERIN ROBERTSON, Boho Coats, Average Hippie and Blazen Spirit. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Johnson Woolen Mills.