Brand page · Clothing
John Varvatos: 230k visits a month, 129 active Meta ads.
John Varvatos — John Varvatos is an American fashion designer brand that creates men's clothing and fashion, including tailored clothing, sportswear, and lifestyle products like belts, bags, footwear, eyewear, watches, and fragrances. In September 2026 johnvarvatos.com drew an estimated 230k visits, down 5% on the month before. It ranks #627 of 97,158 Clothing brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
John Varvatos is an American fashion designer brand that creates men's clothing and fashion, including tailored clothing, sportswear, and lifestyle products like belts, bags, footwear, eyewear, watches, and fragrances.
01 · Traffic
How much traffic John Varvatos gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
John Varvatos drew an estimated 230k visits in September 2026, down 5% on the month before and up 16% over three months.
- Worldwide#46,698of 4.5m sites · Top 5%
- In United States#15,249of 1.2m sites · Top 5%
- Clothing, worldwide#4,178of 459,295 brands · Top 1%
- Clothing, United States#627of 97,158 brands · Top 1%
230k
estimated visits in September
1 mo ▼ −4.8%4 mo ▲ +16.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about John Varvatos.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
John Varvatos holds 3.7 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 75% of customers give five stars and 25% one star.
Fashion Accessories Store Women's Clothing Store Men's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What John Varvatos sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read John Varvatos's catalogue yet.
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Share of the catalogue by product family.
The dominant category places John Varvatos in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What John Varvatos is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
John Varvatos runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
VERO CREWNECKJohn Varvatos14 Oct 2026image
John Varvatos: A New SeasonJohn Varvatos14 Oct 2026image
A New SeasonJohn Varvatos14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026John Varvatos Enterprises, Inc.verified
Text ad20 Oct 2026大悦城控股集团物业服务有限公司长沙分公司verified
Image ad20 Oct 2026John Varvatos Enterprises, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about John Varvatos.
The creators who tag @johnvarvatos on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @johnvarvatos on Instagram, led by Mitchell Bailey (16k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMitchell Bailey@mitchbailey32 · 🇺🇸 US | Fitness sport bodybuilding Creator | 16k | 0.5% | 9 | Tagged @johnvarvatos |
06 · Competitors according to Gravity
Who John Varvatos competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for John Varvatos among Clothing brands. The closest is harryrosen.com, then Todd Snyder, hackett.com, No Man Walks Alone, oscarjacobson.com, fr.canali.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| harryrosen.comharryrosen.com | |||||||
| Todd Snydertoddsnyder.com | |||||||
| hackett.comhackett.com | |||||||
| No Man Walks Alonenomanwalksalone.com | |||||||
| oscarjacobson.comoscarjacobson.com | |||||||
| fr.canali.comfr.canali.com |
07 · Company
The company behind John Varvatos.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
John Varvatos is an e-commerce brand, founded in 2000 according to LinkedIn, on a domain registered in September 1999. It employs about 254 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2000, per LinkedIn
- Domain registered
- 1 Sept 1999
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 254 on LinkedIn
- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- johnvarvatos.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about John Varvatos
What people ask Google about John Varvatos.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is John Varvatos legit?
According to Gravity by Benchr, John Varvatos is a brand: its website has existed since September 1999, it employs 254 people on LinkedIn, it has 220,497 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does John Varvatos sell?
John Varvatos is an American fashion designer brand that creates men's clothing and fashion, including tailored clothing, sportswear, and lifestyle products like belts, bags, footwear, eyewear, watches, and fragrances. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does John Varvatos have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: John Varvatos advertises on Facebook and Instagram and on Google, where its offers often run. Check johnvarvatos.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns John Varvatos?
Gravity by Benchr records a company, founded in 2000 according to LinkedIn, on a domain registered in 1999, with 254 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is John Varvatos growing?
Yes. Gravity by Benchr estimates about 229,600 visits to johnvarvatos.com in September 2026, down 5% in a month and up 16% over three months. John Varvatos ranks #627 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is John Varvatos' ad budget?
Gravity by Benchr does not publish a spend figure for John Varvatos on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, John Varvatos ranks #627 of 97,158 by estimated traffic. Its closest competitors on the same market are harryrosen.com, Todd Snyder, hackett.com, No Man Walks Alone and oscarjacobson.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with John Varvatos.